Memory feels dependable — we rely on it to tell the story of our lives. But the truth is, memory behaves in some surprisingly strange ways. For one thing, your brain forgets far more than it remembers, and that’s not a flaw — it’s actually part of how memory is designed to work. At the same time, certain moments stick with remarkable clarity while others fade almost instantly. Think about how vividly many people remember events from their late teens and early adulthood compared with other periods of life.

So why do some experiences become unforgettable while others disappear? And if our memories are so selective and imperfect, can we do anything to improve them?

Cognitive psychologist and memory expert Megan Sumeracki says yes. She explains how memory actually forms, why we often misunderstand how it works, and what science reveals about the best ways to strengthen it. Megan is an associate professor of psychology at Rhode Island College and author of The Psychology of Memory (https://amzn.to/4cCOAuK). In our conversation, she shares fascinating insights about why our brains forget so much, why certain years of life seem packed with memories, and simple techniques anyone can use to remember more of what truly matters.

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