Have you ever bought something because it was "almost sold out" or because a sale was ending at midnight? If so, you're not alone. Scarcity is one of the most powerful forces influencing human behavior. When something becomes difficult to get, we often value it more—even if we weren't interested in it before.

Marketers know this. That's why you'll see messages like "Only 3 left in stock," "Limited-time offer," or "Sale ends tonight." Sometimes those claims reflect genuine scarcity. Other times, they are carefully designed to create urgency and push you toward a decision.

In this episode, we explore why scarcity is so effective, how it taps into fundamental human psychology, and the many ways businesses use it to influence what you buy. Joining me is Mindy Weinstein, a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School. She is also author of the book The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions (https://amzn.to/3QizF3u).

What you'll discover:

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