B-Schooled Episode #118: Tackling Your Main MBA Essay (Part 2 of 2) Today we are dive into about one of the topics we get the most questions about: how best to tackle your main MBA essay. While different MBA programs approach this essay in different ways, what these programs REALLY want to understand is who you are as a person and what you are passionate about. Just as importantly, these schools want to understand WHY you are passionate about these things… and how you want to lead in these areas after earning your MBA. These questions can be intimidating. These questions can be overwhelming. These questions take real work. But, fear not! Today we are sitting down with SBC consultant Kevin Rockmael to talk about how to approach these questions, how to learn things about yourself in the process and – if you can believe it – actually ENJOY the experience. Part one already covered: Planning out your overall application narrative pinpointing your personal north star Clarifying your personal motivation(s) Part two will cover: Structuring your essay, and Stepping back and making sure your essay accurately sums up who you are and what you are all about.