Tag Lab

Dive into the innovative world of Event Tech with Adam Parry, founder of Event Industry News and Event Tech Live, on this episode of Tag Lab.

We first met Adam when we exhibited at Event Tech Live in 2016, in this episode Laura and Adam discuss the importance of building strong relationships and the positive impact of their partnership over the years.

Host, Laura Davidson, uncovers Adam's journey from zero event planning experience to leading the charge in event technology. 

They discuss overcoming traditional publishing hurdles, the birth of Event Tech Live, and the power of industry relationships.

Adam sheds light on evolving event tech trends, from operational efficiencies to AI's role, and shares personal insights on conquering public speaking fears.

The duo also tackles the importance of sustainability in event planning, emphasising ecological and social responsibility.

Packed with industry insights, personal growth tips, and forward-thinking discussions, this episode is a must-listen for event organisers, tech suppliers, and anyone looking to push boundaries.

In this conversation, Laura and Craig Davidson, co-founders of Tag Digital, discuss the story of their agency and the challenges they faced while building it.

They started Tag Digital as a small agency to help local businesses with social media and content writing. 

Despite the challenges, they have successfully scaled the agency while balancing family life.

Laura and Craig discuss the challenges they faced as entrepreneurs and parents, the importance of support and flexibility, and the recognition they received as one of the fastest-growing businesses in Scotland.

They also share their pinch-me moments, personal growth as leaders, and the advice they received early in their careers.

Nadia Carta hosted the Google panel at our US launch event, DigitX New York, in October 2022 and we've been inspired ever since.

Nadia is the Head of Digital Transformation at Google and finds time to host her own podcast, lead speaker sessions and founded Spark your Zeal.

In today's episode, Nadia shares her journey of chasing big dreams and overcoming self-limiting beliefs, her role at Google and her passion for data transformation and AI.

Nadia and Laura discuss the value of vulnerability in leadership and reason for creating Spark Your Zeal.

Listen now to find out more about Nadia's journey, both professionally and personally, through tech, self-love and serendipity.

Jennifer Shaw-Sweet, joined Tag Digital at DigitX London, delivering an energetic presentation of LinkedIn's CMO Scorecard.

In today's episode she is sharing her marketing journey, the power of brand advertising, and the importance of inspiration in advertising.

She discusses LinkedIn's CMO Scorecard, the need for consumer insights in B2B marketing and using emotion to connect with B2B audiences as humans.

Listen now to find out how you can measure brand marketing effectiveness, the future of B2B marketing, and shares advice for those starting a marketing career.

We met today's guest, Colin Stone, when he came into the Tag Digital office to help our wider team overcome the world's second biggest fear, public speaking...

In this episode our host Laura Davidson, dives into Colin's transformative career journey, highlighting the power of storytelling, the evolution of digital communication, and effective branding strategies.

Discover personal anecdotes from Laura and Colin, professional challenges, and the unique influence of personal interests on public speaking skills. Gain expert tips for enhancing your communication in the digital era.

Listen now to find out how you can navigate the modern day sabre tooth tiger...public speaking!

Welcome to the final episode of the Innovation Island podcast with our host, Charlotte, and the full Tag Digital paid social team.

In the last two episodes we've discussed the latest innovations in paid social and the best performing features on Meta and LinkedIn.

This week we are concluding the paid social team takeover with their top 10 predictions for Meta and LinkedIn.

Listen now to find out what our experts believe will take off on LinkedIn and Meta in 2024...

We've got the full paid social team back for part two of our Innovation Island series.

In the last episode our host, Charlotte, discussed the latest paid social innovations on Meta and LinkedIn with our team of paid social experts.

This week we are exploring what features are performing best out of the latest Meta and LinkedIn innovations.

This episode is jam packed full of value uncovering the latest innovations that our team of experts believe will be beneficial tools for successful paid social campaigns!

Today we are releasing a special episode of The Tag Digital Squadcast with the whole paid social team….

The team had so much to share we’ve had to split this podcast into THREE 30 minute episodes!

Join our host, Charlotte, Senior Paid Social Manager, as she welcomes Jack, Jess, Drew, Cara, Kitty, Beth and Gabby to the podcast as they dive into the latest paid social innovations on Meta and LinkedIn 👏

Cara, Gabby and Kitty are discussing the latest innovations on Meta including Advantage+ Creative and Audiences and Multi Advertiser campaigns!

Drew, Kelsey and Beth are sharing the latest innovations on LinkedIn, diving into the benefits of Document Ads, Predictive Audiences and the end of in-mail!

This episode is jam packed full of value uncovering the latest innovations that our team of experts believe will be beneficial tools for successful paid social campaigns!

In this episode our host Beth is chatting to Charlotte and Adam who lead our innovation sessions for the social and google team!

Innovation is at the forefront of what we do at Tag Digital, our team of experts are constantly trialling the latest platform updates and this is thanks to our Innovation Island and Kreative Kitchen lead by Charlotte, Adam and Elisabeth.

Charlotte explains why she wanted to start Innovation Island, a time for the social team to come together to discuss the latest innovations and best practices and how they can feel confident to use these optimisations...

Adam leads Kreative Kitchen with Elisabeth, to give the Google team the same opportunity to try the latest Google innovations confidently in their day to day campaign work.

Listen to the full episode now to find out what innovation means to us, an insight into our innovation sessions and hear Charlotte and Adam's predictions for future innovations!