Tag Lab

Tag Lab

By Tag DigitalBusinessEntrepreneurshipMarketingCareers
Download on the App Store

Tag Lab episodes

  • #40 - What’s New in the Events Industry? Global Exhibition Day 2023

    Today we are celebrating Global Exhibition Day 2023 with an exciting new episode with Nicola, Head of Growth and Kirsty, Growth Manager at Tag Digital!

    In this episode, Nicola and Kirsty share what they think makes the perfect event, upcoming events you can network with the Tag Digital team, and the importance of face to face business in the events industry. 

    Listen now to find out more about what's new in the industry and exciting upcoming events that Tag Digital are planning!

    13 min
  • #39 - Top Tips for Exhibitor Promotion Campaigns

    Cara and Elisabeth join Steph to share insight into exhibitor promotion campaigns for event professionals.

    In this episode, we discuss the best platforms to run exhibitor promotion campaigns, targeting options and top tips for running successful campaigns.

    Listen now to find out more about the best strategy for your next exhibitor promotion campaign.

    23 min
  • #38 - Making Your Marketing Mix Pinterest-ing
    Paid Social Managers, Cara and Charlotte, join Steph to share their top tips for paid advertising on Pinterest for event professionals.
     
    In this episode, we discuss the benefits to advertising on Pinterest, the established audience on the platform for events, the event sectors that would perform best and so much more.
     

    Listen now to find out why you should add Pinterest into your paid strategy for your next event...

    21 min
  • #37 - What’s New in Performance Marketing?

    Ashley, Head of Paid Media and Conall, Senior Paid Media Manager join Steph to share what is new in performance marketing.

    In this episode, we discuss the latest updates in paid media, including digital out of home options on programmatic advertising, google search updates and so much more!

    Listen now to hear more from paid media experts, Ashley and Conall on the latest platform updates and betas.

    22 min
  • #36 - Audio Advertising for Event Campaigns

    Jamie, Paid Media Team Lead joins Steph, Senior Marketing Manager to talk all things audio ads for event professionals.


    In this episode, we discuss how audio ads have transformed from traditional media buying to automated buying ads with different placements across programmatic, how to measure the success, targeting options and more.

    Listen now to find out how you can use audio advertising in your event campaigns to supercharge your brand awareness and reach high intent audiences.

    23 min
  • #35 - What’s New in Paid Social Advertising
    In this episode, Jess, Paid Social Team Lead, and Jack, Senior Paid Social Manager join Steph to discuss what's new in the world of paid social advertising.
     

    Listen now to find out the latest platform updates and how AI and machine learning are changing how you run paid social ads.

    19 min
  • #34 - Creating a Culture of Wellness: Tag Digital Wellbeing Team

    We want our team to be the healthiest and happiest they can be, so it's time to introduce our Wellbeing Team.

    In this episode, 3 of our 6 wellbeing champions join us to discuss the reason for creating the wellbeing programme, sharing their initiatives and what you can expect from the team.

    Our wellbeing champions are creating an environment where we are all individually accountable for our wellbeing at Tag Digital.

    We have a physical, mental, emotional, environmental, social, professional and financial champion, listen now to find out more.

    19 min
  • #33 - Google Analytics 4: Are You Ready?

    In todays episode, we discuss the topic on every marketer's mind, Google Analytics 4...

    Stewart, Paid Media Manager, and Beth, Paid Social Executive, join Steph, Senior Marketing Manager on the podcast today to discuss GA4.

    Listen now to find out the most common set-up mistakes from our audits, the difference between Universal Analytics and GA4 and why you don't want Google to do your set up automatically...

    22 min
  • #32 - Emerging Ad Platforms in 2023

    Jack, Senior Paid Social Manager, and David, Paid Media Manager, join Steph on the podcast today to share the emerging ad platforms for 2023.

    In this episode, we discuss 3 social and google platforms that you should be considering for your 2023 paid ad campaigns.

    Listen now to find out what platforms we think you should be adding into your paid ad strategy this year… 

    29 min
  • #31 - ChatGPT 2.0, Alex Velinov, CTO and Drew Meyer, Paid Social Manager

    Can you keep up with how fast ChatGPT is evolving?

    Alex, Chief Technology Officer, and Drew, Paid Social Manager, are back on the Squadcast to talk about the latest updates to ChatGPT...

    In this episode, we discuss GPT4, the development of AI models and the challenges with how quickly the technology is progressing.

    Listen now to find out the latest updates with ChatGPT, learn more about the AI technology, and our ideas for the future.

    29 min

About Tag Lab

From the publisher's feed

Exciting and engaging conversations with those who thrive on personal, professional and community driven growth underpinned by digital and tech. Brand new episode will be released every Wednesday.