Tag Lab

Conall and Jamie share their thoughts on ADWorld Experience 2022 in Bologna, learning all things PPC!

The layout of the event stood out to us, it is driven by storytelling and experiences with real-life examples of PPC (Pay Per Click) and CRO (Conversion Rate Optimisation).

The speaker sessions covered both B2B and B2C marketing with an insight into the European markets.

Take a closer look at value-based bidding and attribution models across different platforms, attributing conversions to different touchpoints in the journey.

One of our key takeaways is to make use of your own data to track more website micro conversions to get more value from our campaigns for our clients.

Listen for more in-depth discussions surrounding their key takeaways and insights from the event!

If you missed DigitX New York, don't worry... Join Head of Growth, Nicola, Growth Team Manager, Karolina, and Steph, Marketing Manager, to get the 30 minute snapshot into the content from Meta, TikTok, Tag Digital and the Google team panel.

Hear more about TikTok's 5 predictions for 2023, Google's personal stories through the lens of ad tech, the great relationship reset from the eyes of Meta and digital marketing innovations for 2023 from Tag Digital.

Tag Digital are coming to New York!

Come and have some fun the team at DigitX, with speakers from TikTok, Meta and Google, followed by delicious food and drinks. 

Listen now to find out what to expect at our unmissable event - take your marketing to the next level and reimagine what is possible.

Google delays removal of third-party cookies in Chrome through 2024.

Conall, Jamie, and Steph discuss the impact the deprecation of cookies will have on event organisers and their campaigns.

Listen to the podcast to hear the key takeaways to help prepare you for the cookieless future.

Cara and Jonny share 5 Facebook ad types that you should utilise when running your event marketing campaigns. They include best practices for each ad type to ensure you make the most of your campaigns.

Jonny and Jamie deep dive into how visitor promotion (VisProm) campaigns differ to any other campaign types and provide key tips for planning and developing your own VisProm strategy to ensure event success. Listen to learn more about how long you should run a VisProm campaign for, how your event marketing approach should differ for free or paid events, as well as other campaigns that you should or shouldn’t run at the same time as VisProm.

Ashley, Head of Paid Media, and Jamie, Paid Media Team Lead, talk more about what features are working well across the Google and Microsoft campaigns we are running for event organisers right now. Hear more about LinkedIn profile targeting across Microsoft Ads, Enhanced conversions, Performance Max and Image Extensions. Don't miss it.

Alex Velinov, Chief Technology Officer at Tag Digital, tells us why all event marketers need to include video in their marketing mix. He shares YouTube strategies that are available beyond the standard placements, and tells us more on the latest innovations to try.

With over 3 billion downloads and 1.8 million monthly users by end of 2022, here's what you need to know about advertising on TikTok right now. 

Are these mistakes you are making when running your marketing campaigns across paid social? Kirsty, Steph and Jonny pick our the top 5 mistakes they see when they pick up clients' accounts.