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Tag Lab
Tag Lab episodes
- #10 - Digital Marketing: A More Sustainable Way to Promote Your Events
Jamie sits down with Maya Mhatre from Reset Connect to discuss how event organisers can adapt their marketing strategy in order to become more sustainable.
19 min - #9 - Integrating SEO and Paid Media Marketing with Alex Wright
Alex Wright, Performance Marketing Director at Clicky Media, joined us to chat about integrating your paid campaigns with organic. What can you do to improve your marketing strategies and achieve commercial success?
29 min - #8 - Why Event Marketers Really Can’t Ignore Video Anymore
Video will drive over 82% of all web traffic in 2022 (Cisco). Alex Velinov, Chief Technology Officer at Tag Digital, shares tips for how you can utilise video marketing right now - organic and paid. Don't miss this.
32 min - #7 - A Guide to LinkedIn Ads in 2022
Senior Paid Social Manager at Tag Digital, Jess Mowat, shares top tips for utilising LinkedIn ads right now. Find out more about the benefits of LinkedIn for advertising, utilising Spotlight Ads and more on a full funnel marketing strategy.
25 min - #6 - The Power of Digital
What can paid media deliver for your events? Jonny, Jamie and Steph help you to understand why people are spending more on digital and how to utilise digital for event promotion.
27 min - #5 - Laura Davidson: What to expect from DigitX by Tag Digital, Live at Expo, Dubai
What should attendees expect from DigitX by Tag Digital, Live at Expo, Dubai? 30 March | Tag Digital host DigitX, their exclusive event for event and marketing professionals, at the UK Pavilion, Expo 2020, Dubai. Laura, Director at Tag Digital shares insight into the incredible content from leading voices in adtech at Google, Meta and YouTube, alongside Head of Growth at Tag Digital. Event and marketing professionals - This is your opportunity to set up your game in digital. Listen now to hear more
15 min - Adam Parry: The Launch of the First Event Tech Live Las Vegas, US
Director and co-founder of Event Industry News, Adam Parry, shares more on the exciting launch of their first US show, hosted in Las Vegas in June. Event Tech Live is the leading global event technology conference and exhibition covering virtual events, online events, digital events, technology for events and more. Their flagship event started its journey in London, at the Old Truman Brewery, and now heading into its 9th year.*Please Note: Due to technical difficulties when recording, audio is not at the usual standard*
26 min - #4 - From the Exhibitor’s Point of View
The Tag Digital Growth Team share their upcoming event plans for 2022 and what they value as an exhibitor ranging from sponsorship opportunities to seamless lead collection process. How do Tag Digital make the most of exhibiting at events?
30 min - #3 - Community at the Heart of Everything with Matt Coyne
Digital Director for Raccoon Events and founder of Waves Connects, Matt has over 15 years of experience working in the events and exhibitions industry with a broad knowledge of organising, design, digital and insight-based products, opportunities and experiences.
In this episode we uncover the importance of community for event profs and how they can incorporate this concept into their day-to-day.32 min - #2 - Applying Behavioural Economics to Event Promotion
"It's not what you say, it's how you say it". How can you tap into human behaviour to create engaging ad copy that will convert? Jamie, Jonny and Steph chat about using the nudge theory to generate conversions and the fundamentals of behavioural economics.
25 min
About Tag Lab
From the publisher's feed
Exciting and engaging conversations with those who thrive on personal, professional and community driven growth underpinned by digital and tech. Brand new episode will be released every Wednesday.