Tag Lab

Pay-per-click (PPC) specialists, Jonny & Jamie, deep dive into the world of video for event promotion. They emphasise the importance of including video in your event marketing plan, as well as providing tips on best practices for video across YouTube, Facebook and Instagram.

In episode 6 of The Tag Digital Squadcast, pay-per-click (PPC) specialists, Jonny & Jamie tell us more about the event marketing funnel approach and the audiences that are used at different stages of the funnel.

In episode 5, Jonny & Jamie share more information on the data benchmarking tool built by Tag Digital for event marketing. The tool is based on data from over 100,000 event campaigns that Tag Digital have run. Through using the tool Tag Digital can project the cost of a campaign in any region, for any budget and sector. This tool helps to benchmark "what is good" and help organisers budget for launch and for more established shows.

Jonny and Jamie provide first-hand advice on how to adapt or pivot your existing event marketing plan to remain visible and relevant in the market during Covid-19. 

In episode 2 of The Tag Digital Squadcast, event pay-per-click (PPC) specialists, Jonny and Jamie breakdown all you need to know about exhibitor promotion campaigns, including effective strategies to consider for your event.

In the first episode of the Squadcast, event pay-per-click (PPC) specialists, Jonny & Jamie, discuss the elements that make event PPC marketing campaigns different from any other PPC campaigns. Keep up-to-date with the latest tips and trends in the industry to ensure your event marketing strategies will drive event success.