Tag Lab

Steph, Cara and Mark discuss the power of TikTok, the increase in TikTok as a search engine and how to use the platform to show brand personality.

A conversation with Laura, CEO at Tag Digital, discussing personal and company growth, the importance of values, and overcoming challenges.

In this episode, we share the Tag Digital story, reflect on how the company has evolved since welcoming our first employee Alex in 2015 to a growing team of over 40.

Laura and Steph explore company culture, personal and company values aligning and the power of living the values everyday.

Listen now to hear more about Tag Digital’s journey, and Laura’s experience being a woman in event tech…

Alex, Chief Technology Officer, and Drew, Paid Social Manager at Tag Digital join Steph to explore one of the latest technology innovations...ChatGPT.

In this episode, we discuss the uses, the different ways it can improve efficiency of repetitive tasks, generate ideas, whilst considering the challenges.

Alex and Drew explore the importance of the prompt, ChatGPT’s response is only as good as the information you feed it.

Listen now to find out how you can start using ChatGPT, learn more about the AI technology, and our ideas for the future.

Paid Social Managers, Cara and Charlotte, join Steph to share their Top 5 Paid Social Trends for 2023.

Steph discusses how to implement video into your campaigns, spotlight ads, the infamous AI tool, ChatGPT and so much more.

Listen now to find out how to kickstart your paid media campaigns in 2023...

On this episode, Francesca, Jamie, and Steph chat about how the events industry has evolved in the last few years and how to excel in the current digital climate.

Listen now for Francesca’s top tips on web design for event professionals, the importance of setting boundaries, and work-life balance.

It’s time for event organisers to start thinking out with the event cycle to keep your audience engaged 365.

365 campaigns are the ultimate campaign to drive awareness, audience engagement and to build data throughout the year. 

Steph chats all things 365 with Jack, Senior Paid Social Manager, and Nicola, Head of Growth, discussing how to stay front of mind all year round. 

Implementing a 365 strategy is cost-saving and will allow you to keep your audience warm before and after your event.

Listen now to hear more about how you can start your 365 strategy for 2023…

The Tag Digital Christmas Special is here and it's full of exciting Christmas content!

Our team share predictions for event and marketing trends in 2023, what surprised them the most this year within the events space, trends they expect next year, and the most important question of all...our favourite Christmas songs!

Some of our predictions include more sustainability in the events industry, new tech innovations, and the rise of different short-form video platforms like YouTube Shorts. 

Listen now to hear all of the team's predictions and highlights from 2022, you don't want to miss this!

Jonny and Jamie welcome a special guest, Jon Loomer, world-leading Facebook Ads Expert and founder of the Power Hitters Club on Facebook. 

Sharing his experience of social media cycles and online businesses from working with Facebook Ads in 2007 with over 50 million platform users to building his audience on TikTok.

Is short-form video the future? Hear Jon’s take on the benefits of TikTok and other short-form video platforms, and how to create value and connection with your audience. 

Listen now to hear more about our predictions for 2023 and the future of social media…

Jamie and Steph welcome David, Paid Media Manager, for his debut podcast appearance chatting all things Google & Microsoft Ads.

It’s time to break down the perception that Microsoft is outdated.

What does Microsoft offer that Google Ads doesn't? Why should you incorporate Microsoft into your paid ad strategy?

Could Microsoft be the platform to watch in 2023? Listen now to find out more...

Stewart, Steph, and Jamie discuss why optimising the customer journey is so important.

Sharing key friction points for customers and how to resolve these - starting with eliminating as many barriers as possible to refine the customer journey.

One of our key takeaways is to use customer personas to fully understand the customer's needs, habits, and the content they want to see.

Listen for more in-depth discussions on how you can begin to optimise the customer journey today!