Tag Lab

This week on the podcast we have Conall, David and Elisabeth, 3 of our paid media experts at Tag Digital. 

Conall, David and Elisabeth are discussing what makes a successful event tech campaign, the key differences between running paid ads for an event and event tech, and the best approach for event tech.

What else can you expect?

This week we have two very exciting guests on the podcast, Kitty and Erin, the first two graduates of the Tag Digital Academy!

The Tag Academy offers a unique and immersive learning experience for those who want to explore the world of digital marketing through a modern apprenticeship.

Kitty and Erin joined Tag Digital as the first cohort of apprentices in 2022. In this episode, our host Lucy chats with them to find our their favourite moments in the last year, how it feels to graduate and what they're most looking forward to now.

Listen now to find out more about the Tag Academy and Erin and Kitty's career journey so far.

DigitX by Tag Digital is coming to London this November!!

DigitX is more than just an event, it is an unmissable opportunity for event professionals to come together and uncover the latest invocations and the future of digital.

Join Laura, CEO, Nicola, Head of Growth and Steph, Senior Marketing Manager for a super exciting podcast sharing what you can expect at DigitX.

DigitX London is bigger and better than before, the concept has evolved since we launched in Dubai and New York last year.

Listen now to find out what we have planned for DigtiX London… 

What does good creative and video look like in paid advertising? This week on the Tag Digital Squadcast we’re sharing top tips to take your creative to the next level.

Join Jack, Senior Paid Social Manager and Drew, Paid Social Manager, as they share the importance of your ad creative.

We're discussing how to excite your audience with creative, ensuring you have the right video and creative content at the right time for your audience, and so much more...

Listen now to learn more about aligning your creative and video with your overall messaging for successful paid advertising campaigns.

Jess, Paid Social Team Lead and Adam, Paid Media Manager join Cara, Paid Social Manager to uncover the top myths in paid advertising.

In this episode we share the importance of setting exceptions with clients on what you can achieve with certain budgets and what platforms work best for different objectives.

Listen now to learn more about paid social and search platforms, most common misconceptions about paid advertising and what you can do to take your paid campaigns to the next level.

What makes a good landing page for an event?

In this episode, David and Stewart, Paid Media Managers join Conall, Senior Paid Media Manager to share how to optimise your landing page for event success.

Listen now to uncover landing page best practices, top tips you can start today, and how to utilise GA4 to understand your customer journey better.

Have you added Snapchat to your paid advertising strategy? 

In this episode, Jack and Beth, are sharing a quick guide on how to use Snapchat advertising to market your events.

Listen now to find out what Snapchat features are most beneficial for event professionals, the different ad types and what content works best for Snapchat ads.

You don't want to miss this episode to learn how the platform has changed over the years and how you can repurpose your content from other vertical platforms like TikTok.

Have you added Programmatic advertising to your paid advertising strategy yet? Programmatic is on the rise as one of the most powerful digital marketing channels to use. 

Jamie and Conall are back on the podcast sharing their top tips, the benefits to programmatic advertising and real life results from campaigns by Tag Digital.

Listen now to learn how to get started with programmatic and take your digital marketing to the next level with advanced targeting and premium ad placements.