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Tag Lab
Tag Lab episodes
- #1 - The Latest Digital Marketing Innovations for Events
What do we think about Facebook becoming Meta? Should you be using LinkedIn event ads? Why do Lead Gen campaigns work better on LinkedIn? What are YouTube bumper ads? These are only some of the questions Jamie, Jonny and Steph chat about in the latest episode of the Tag Digital SquadCast.
31 min - How to Run Successful Paid Search Event Marketing Campaigns
A special roundtable edition of the SquadCast with the Tag Digital paid search team. Get ready to learn more about best practices, audience types, and how the paid search landscape has changed throughout Covid-19 and lockdown.
36 min - Fresh Event Marketing Ideas for 2021
Let's start 2021 on a high! In the latest Tag Digital SquadCast, Jamie and Jonny share some new event marketing ideas for 2021 including data onboarding, enhanced programmatic and market exploration to name a few. Listen now to find out more.
26 min - 'Tis the Tag Digital Christmas SquadCastJoin us for the Christmas Edition of the Tag Digital's SquadCast. Jonny and Jamie share the event industry’s Top 10 Christmas songs as voted for by you! They slip in some fun festive facts alongside sharing some of the Tag Digital team’s favourite Christmas ads of all time. It’s time to get in the festive spirit!21 min
- 5 Reasons Why Your Event Needs a Promotion Video
PPC Specialist, Beth, and Paid Social Specialist, Farisai, share 5 reasons why event marketers should use event promotion videos across social and Google to reach and engage their target audience.
29 min - How to Run Successful Social Media Event Marketing CampaignsA special roundtable edition of the SquadCast with the Tag Digital paid social team. Get ready to learn more about creative best practices, audience types, and how the paid social landscape has changed throughout Covid-19 and lockdown.40 min
- How to Boost Your Event ROI With Your Marketing CampaignsJonny and Jamie give tips on building quality data, driving registrations and generating revenue for your event - virtual, hybrid or in-person. How can you generate revenue right now? Should you still be running visitor promotion campaigns? Listen to find out more.28 min
- Ideas to Monetize Your Virtual and Hybrid Events
This week Laura, Director at Tag Digital, is joined by Michelle Fanus, Founder of The Conference Director, to share ideas on how to monetize your virtual and hybrid events right now.
36 min - 7 Ideas for Marketing Your Virtual, In-person or Hybrid EventsIn the first episode of Series 2, Jonny and Jamie provide tips for driving traffic to your website, reaching a wider audience and also specific ideas to consider if you have pivoted to virtual or hybrid events.28 min
- The Most Important KPIs for Your Event PPC Marketing Campaigns
Want to learn more about what CPA or CTR mean for your event marketing campaigns?
Event Pay-per-click (PPC) specialists, Jonny & Jamie, take a look at key metrics that you should be considering when measuring the success of your event marketing campaigns. They also provide more information on how the Tag Digital team report on these metrics to their clients.
35 min
About Tag Lab
From the publisher's feed
Exciting and engaging conversations with those who thrive on personal, professional and community driven growth underpinned by digital and tech. Brand new episode will be released every Wednesday.