Do you know what it's like to buy from your business?  Do you understand your customer’s buying journey? Do you know what hoops you make your customer jump through in order to do business with you? 

Is it possible that your buying process is annoying your customer?

Regardless of whether you run a large enterprise or a small business, your customer's experience of you will attract them to come back again and again - or frustrate them until they are lured away by your competition.  If they think you don’t care, they’ll happily go somewhere else.

This week we focus on common things business owners do to drive customers away, and what to do about it!

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With everything you have on your plate, starting a new initiative might seem like an overwhelming task. Thinking something is going to be harder than it is, might lead you to procrastinate, leading to time constraints and making that task seem ever more difficult.

Sound familiar? I think we've all been there at one point or another - I know I have. 

In this week's video, I share a simple strategy you can put to work today to help you get some of those daunting tasks off of your ToDo list, and on to your Done list!

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Are you Driven or Ambitious? And why does it matter?
 
The first female NFL coach, Dr. Jen Welter, was the keynote speaker at a conference I attended a few years ago where she put this question to us all in the audience.
 
It made us pause and most of us were not sure!  She explained how these words define our outlook and what is really motivating us all.
 
In this week’s video, we discuss the difference in out attitudes and work / life enjoyment depending on whether we are driven, or ambitious - or a little bit of both!

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Do you ever feel like you need to babysit your team because they have trouble completing some tasks successfully and consistently? I know many business owners who feel that way. And it is usually because they don't have an effective framework to train their team members, or they just don't invest enough time training them to be effective.

In this week's video, I share with you a 5 step training framework I learned from my flight instructors while getting my pilot's license. Using this 5 step process to train your team will result in more effective team members, better execution, and free you up to focus on what's most important in your business.

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This is a critical question for you: How much are you personally needed every day in your business?  How much is reliant on you, your decisions, and your experience?
 
Are you so important that it keeps you from taking a few days off or take a holiday and completely disconnect?
 
In this week’s video I share a practical strategy for HOW to become less important in your day-to-day operations, so you can have more time off, as well as focus on leading the strategic growth of your enterprise.

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As the CEO of your business, your responsibilities over time have likely increased in both number and volume.  There comes a time when you need to make a critical hire to take many of those vital responsibilities off your plate.  Once you do that, you can focus on the strategic areas of your business, and grow your enterprise.
 
In this week’s video, I’ll be sharing what the responsibilities of this critical hire would be, the attributes of an ideal person, and how to know if it’s time to bring them on.

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I was at the airport recently and I got thinking about the windsock as it was blowing around in the gusting winds. A windsock is a simple yet critical tool for pilots, as it tells them what direction the wind is blowing and at what speed, which is extremely important when you’re taking off or landing a plane.

What areas of your business do you need to know the velocity and direction?

• Cash flow?
• Lead flow?
• Sales?

In today's episode, I share how to choose what to measure in order to make effective decisions, take the right action, manage your business well, and most importantly, be able to scale.

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Have you ever been in a state of thinking that a particular situation can't change, nothing is going to work, and become resigned to the fact that this is just kinda how it is?

Watch to learn the simple process to getting unstuck and achieve different and better outcomes.

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Whenever we interact with our customers, we are having an impact on them. The impact is rarely neutral, and usually either positive or negative. When we have a positive impact, its like making a little deposit into their emotional bank account. Having a negative impact on a customer is like making a withdrawal from their emotional bank account. Whether we are making a deposit or withdrawal is based on how our customer feels after interacting with you or your team.

Here’s a little story to illustrate the concept. My son and I were flying cross country and I had paid extra to get a window seat. We’re big airplane fans and we wanted to see the sights as we were flying across the country. We get to our row, and there’s actually no window! Just the bulkhead! So frustrating!

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I find that when talking with business owners that they find it’s difficult to get and stay consistent on their most important tasks because life just gets in the way. So I want to share with you a little story and a technique so that you can gain and maintain your consistency in doing the successful things that you need to do to achieve your goals.

Jerry Seinfeld, one of the most successful comics ever was asked by an up-and-coming comic “How did you become so successful?” And Jerry answered “I just don’t break the chain.” And the young comic says “What chain?

Watch to learn Jerry's simple strategy to help you execute consistently.

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