Take Your Shot Podcast

In this episode of the Take Your Shot podcast, we welcome Kenzie Green from Kenzie Green Design and the Brief Collective. Kenzie, a graphic design graduate turned entrepreneur, shares her journey of using social media as the primary tool to grow her business and support other women-owned businesses through brand and web design. She has effectively used Instagram and TikTok to expand her and her clients' reach, achieving over 50,000 followers on their business accounts. Kenzie provides practical advice on creating content that engages and converts, emphasizing the importance of short-form video content. She also discusses the role of personal branding and strategic planning in building a successful online presence. This episode offers actionable insights for anyone looking to improve their content strategy and social media engagement.

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In this episode of the Take Your Shot podcast, we dive deep into the world of copywriting with guest expert Kayla Dean, a seasoned copywriter and brand messaging strategist specializing in helping wedding pros and online service providers craft compelling, conversion-driven content. Kayla shares her journey from studying English literature to becoming a sought-after copywriting professional, offering invaluable insights into the art and science of writing copy that not only resonates with audiences but also converts. Whether you're struggling to find your voice, looking to attract higher-ticket clients, or simply aiming to improve your website's performance, this episode is packed with practical tips and strategies to elevate your copywriting game.

Kayla Dean - The Literary Co

Website: - https://www.theliterary.co

Instagram:  https://www.instagram.com/theliterary.co/

Links:

Ultimate guide to website copywriting that converts

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We live in a world where we constantly see and hear about successes, however failure is rarely talked about. In this episode of the Take Your Shot Podcast, I share the importance of failure and what I've learned from the times I've failed and when things didn't go according to plan.

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Song: Daydream by lily Meola

In this episode, I interview Caroline Hinton from Hinton Studios and we talk all about the ins and outs of working well with other photographers or videographers when shooting a wedding together. If you have ever struggled to work with a difficult vendor, this episode is for you!

Links:

Hinton Studios

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In this episode of the Take Your Shot podcast, Cait Swithers shares her journey from leaving a job where she was burnt out to building a thriving business with her husband as a photo and video team. They have shot weddings all over the world, live a lifestyle the serves them well, and recently purchased their dream home. Her story is inspiring as she walks us through how she built a business that aligns with her lifestyle and the importance of not burning out by trying to hustle and keep up with the industry.

Links:

Visit Cait's Website

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Business coaching with Halle Heather

In this episode of the Take Your Shot podcast, we dive deep into the strategies that help entrepreneurs and businesses shine in their industries. Mercedes Barba is a seasoned journalist with 15 years of experience, specializing in business and entrepreneurship journalism for the last eight years and she shares so much value in this interview.

Mercedes demystifies the process of getting featured in the media, a valuable avenue for enhancing brand visibility and credibility that many entrepreneurs overlook. Whether you're a solo entrepreneur, run a business with a partner, or are part of a small team, Mercedes' insights offer actionable advice on leveraging media features to your advantage.

Key Takeaways:

• Everyone Has a Media-Worthy Story: Mercedes emphasizes that you don't need a PR firm to get media attention. Your journey, achievements, and insights can resonate widely when pitched correctly.
• The Power of Personal Publicity: Learn how to take ownership of your publicity efforts, why it's empowering, and how it can transform your business's reach and reputation.
• Navigating Media Platforms: Mercedes shares her expertise on utilizing platforms like HARO (Help a Reporter Out) and Quoted to connect with journalists in search of compelling stories.
• Crafting a Compelling Pitch: Discover the elements of a pitch that stands out, how to tailor it to specific journalists or outlets, and why personalization matters.
• SEO and Media Features: Understand the significance of media features in enhancing your online presence through improved SEO, and why legacy URLs matter.
• Local Media and Niche Publications: Insights into why local news and specialized publications can be a goldmine for targeted exposure and how to approach them.

Connect with Mercedes Barba:

• Instagram: @mercedesandmedia
• Website: www.mercedesbarba.com

For more insights and actionable advice on making your entrepreneurial journey a success, subscribe to the Take Your Shot podcast on Apple Podcasts, Spotify, or your favorite podcast platform. Don't forget to rate and review us!

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Business coaching with Halle Heather

Episode Description:

In this episode of the Take Your Shot Podcast, we have on SEO expert Abbey Oslin from Duo Collective and she reveals key strategies to improve your website's Google ranking that many business owners overlook. Dive into an in-depth discussion on enhancing your site's search engine visibility through practical and effective SEO tactics.

What You'll Learn:

• Unlocking Google Search Console Benefits: Discover the importance of Google Search Console and how manual indexing can significantly boost your SEO efforts. Learn what Google Search Console is, its benefits, and the process of manually indexing your website's content.
• Optimizing with Heading Tags & Keywords: Understand the role of heading tags and the importance of including keywords in your headlines. Abbey shares strategies for using keywords effectively in headings to improve SEO without compromising content quality and how to avoid keyword stuffing.
• Crafting Unique Metadata for Every Page: Explore why unique metadata for each page is crucial for SEO success. Get insights on best practices for metadata, how to manage page visibility, and the impact of crawl budget on your website's search engine ranking.

Expert Tips and Tools: Gain practical tips and tool recommendations from Abbey for using Google Search Console, conducting keyword research, and managing metadata to enhance your website's SEO.

Join us to learn how to correct common SEO mistakes and apply proven strategies to increase your website's visibility on Google.

Links:

Connect with Duo Collective on Instagram!

Email Newsletter (Tuesday Tips & Sips & SEO Squeeze):

4 FREE Ways To Find Keywords

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Learn all about the value of having a long-term strategy when it comes to getting traffic to your website and blog. Laura Peters from Mike and Laura travel and Scale Your Travel Blog goes in depth about the importance of your website, how to strategically outline your blog posts, and funneling your traffic to an email list so that you can own your audience. You won't want to miss this episode, it's filled with so much value and every creative entrepreneur can benefit from this one!

Show notes:

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Mike and Laura Travel

Planning for retirement can be a very overwhelming topic and in this episode we have Jen Stein, a certified financial planner gone full-time wedding photographer, here to break down the types of investing and ways to set yourself up for success when it comes to retirement.

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FREE investing guide!

Take Your Shot Workshop

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Learn more about business coaching with Halle Heather

Disclaimer: This is an interview with general investing information and this episode is not intended to provide any business owner or entity specific advice for investing for your specific situation.

In this episode, I have the opportunity to interview Loriann Kuntz, the CEO of Profit Priority. We talk all about the basics of bookkeeping and how to get your finances in order for your business. She shares so much knowledge and also has some great resources for you which you can check out using the links below!

Free Deductions Guide

Profit Priority Bookkeeping Templates

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