In episode 5 of Digital and Dirt Season 2, host Ian Dallimore speaks with Rogers Mueller, Vice President of RPM Pizza Midwest. Food delivery options in the U.S. are no longer just about pizza, due to the continued growth of services like UberEats, Postmates and others. Rog and Ian take a deeper look at how Dominos uses the power of OOH and its ability to capture consumers on their journey to make brands look and feel bigger. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 3:36 Being a pizza boy & working at Lamar
3:37-9:05 RPM
9:06 - 13:54 The employees
14:11 - 20:06 Staying Relevant
20:30 - 31:56 The Importance of advertising
33:00 - 37:22 Innovation