The world of events doesn't look like it did before, but what will return, what's changed, and what's BETTER? The physical event business has already bounced back, but like the workplace, it's more innovative, more digital, more hybrid, more communal and human. There are more virtual participation options, smaller meetups and watch parties surrounding bigger events, and enhanced engagement opportunities. There are pros (hybrid and digital experiences are more accessible!) and cons (making a case for physical attendance & investment is harder when virtual is an option).

But what do people really want? Zoom or hugs? Expo halls or a virtual collaboration? Big stage keynotes to inspire, or micro-content from the comfort of their kitchens?

Kathryn Frankson is a world-class digital experience creator, event marketer, and storyteller. She just executed one of the largest events of her career, and there's more up her sleeve. She offers insights on the world of digital experiences and events. Our virtual #NowofWork community is ready to host LIVE & IN-PERSON MEETUPS; no one better to help us sort it out. ;) Take a listen to learn how!