Taking Ownership

Leh and Reid explore the eight most common objections they see to buying a franchise.  They discuss the validity of those objections and whether they should hold you back from becoming a franchise owner.  The 8 Common Objections they explore include:

1. Franchising is too expensive/I can't afford a franchise
2. There is no freedom in owning a franchise because corporate controls the business.
3. There is no creativity in owning a franchise.
4. You must be an expert in the field.
5. Franchisors get rich at my expense through royalties.
6. Franchisees don't own their own business.
7. Inconsistent validation on earnings is a reason to not invest in a franchise.
8. Most of the franchises are in fast food and I don't want to get into the food services business.

Leh and Reid interview 2 time franchise owner Dave Miller.  Dave has a great story.  He dropped out of college and started working in a Domino's Pizza.  Just a few years later, he bought a Domino's franchise location that was loosing money at the time he bought it.  Within a year, he had turned it around.  He owned this franchise for 30 years and about 15 years ago his wife bought a Bruster's Ice Cream Franchise.  Learn how Dave's philosophy has helped his success and build equity in multiple ways.  Dave also shared how he leverages his position to help other franchise owners and high school students develop skills that they might not learn in school.  

In this episode, Leh and Reid discuss a popular misconception about franchisees.  Some people see a franchise location as part of a 'big chain.'  In reality, most of them are small business owners.  They look at a tale of two Franchise owners and discuss how COVID19 impacted the Franchisee that was actively involved in the community vs the one that was not.   They also discuss additional advantages a franchise organization has in the middle of a crisis like COVID19 and how one group was able to act quickly to help their franchisees survive the shut downs.

Most small business owners we know are optimistic.  They look at challenges and set backs as opportunities to learn and grow.  In episode 7, Leh and Reid talk about 9 positive things they see as possibly coming out of this COVID19 mess.  Reid even shares an example of optimism from a CEO of a large organization (if you consider the day he was on air Opposite Day that is ;).  

In this show, Leh and Reid interview Chris Woodward.  Chris owns a Cell Phone Repair Franchise.  Chris shared how he made the decision to purchase this franchise.  Surprisingly, it was not his  not his first choice. He also discussed how he operates the business on a part time basis while maintaining a full time job.  He loves being able to help folks fix the tech that has become a member of the family.  

In today's show, Leh and Reid interview Tim Goodwin. Tim shares his inspirational story of how he got started with his business at a young age. He also shares what he and his team at Goodwin Investment Advisory are doing to become raving fans of all their customers in the middle of the COVID 19 crisis. Tim also discusses what we can do to avoid spiraling into a place of fear, and, instead move into a place of learning and growth.  You don't want to miss Tim's advice on how to take ownership of your business and your life in the middle of a crisis. 

In this episode, Reid and Leh interview John Hotaling, proud owner of a Signarama Franchise.  Even though his business is suffering at the moment from the COVID 19 crisis, he still is incredibly optimistic about the future.  He shares how he got into this business, why he choose Signarama, and how his signs have helped local schools deal with a growing problem involving middle and high school kids.  Tune in to hear his story and why he likes Signarama.