Making the transition from cash-for-time to a fully scalable online business is a daunting prospect… BUT my guest this week is here to step you through exactly how she did it!  

Dr. Kyla Smith is a Perth-based pediatric dietician who four years ago transitioned from being a purely in-person health provider to building two membership communities - Baby Meal Times and Toddler Meal Times.  

In doing so, she has created a business model that does not rely on her time for its revenue and has grown her team to a mostly remote team of ten, and she’s ensured she personally has the flexibility she wanted for her young family.

Kyla is a brilliant case study in how to take expertise online, and - lucky me - she’s also a longtime mentee of mine!  

In our action-packed chat, we cover:

• The initial “bricks and mortar” model for her business 
• What the tipping point was for her to transitioning the business to an online model
• The very first steps she took towards making that a reality 
• How she built brilliant “trust capital” with her community long before she had anything to sell to them
• The golden rules that grew her Instagram audience to 60,000+ 
• Her experiences of imposter syndrome in the online world, and how she conquers it
• The upside to adding the online element to the business - how it's benefited her, her family and the business
• What her biggest learnings have been on the journey
• The two critical pieces of advice that she wants to pass on to other business owners aiming to do what she has done 
• [Cos we have her!] Her #1 tip for baby weaning, and her biggest tip for fussy toddlers

You can find out more about Dr. Kyla on Instagram - @dr_kyla - and via her websites - babymealtimes.com.au and toddlermealtimes.com.au.

To learn about my Power Quarter Mentoring package, visit my mentoring page: lorrainemurphy.com.au/mentoring

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