Story pitching can be a duel between PR person and reporter. A new study from marketing firm PROPEL sheds light on how often reporters open pitches, when they open them, when they respond and what makes a good story pitch.

From communications exec at General Motors to a VP at logistic technology company Geotab, Rob Minton has an expansive career that's taken him from PR to sales and a unique view of news and corporate communications.

Two-parter this week. Finding a local tie-in to a big story is smart, but I found a headline making a valiant attempt that missed the mark. I discuss that and one legendary headline screwup due to one little editing mistake. Second part looks at Gannett's idiotic decision to drop the AP. I worked for both.

What happens when the slightest detail of an embargo bites you in the ass? You feel like one. My true story of what happened this week when I missed one, teeny, weeny, detail that woke up some west coasters three hours early.

It's our 75th episode! Time to take stock of why journalism matters and profiles of three of the many incredible people I've interviewed who make it impossible to quit. It's more than FOMO...it's FOMA...fear of missing amazing.

He's the master of automotive PR, master of his own PR agency and master and creator of the innovative House of Journalists. He's Scott Fosgard. Among auto writers he's no less than a legend because his expertise at pitching, staging events and understanding just what reporters need is legendary. He's also an old friend. We have a fun conversation about it all.

With a little help from Selena Gomez, this week's episode looks at how too much reliance on artificial intelligence can both screw up your writing and piss off people you interview.

Two automakers announced two very different strategies for hybrid vehicles this week...one on offense, the other on defense. As a journalist caught in the middle, it made for a fascinating look at two companies trying to figure out the best road to the same destination.