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I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi... more
FAQs about Tales From the Beat:How many episodes does Tales From the Beat have?The podcast currently has 137 episodes available.
July 15, 2024PR Agency River CruiseOur first video episode takes a short cruise down the Huron River in southeastern Michigan where I compare dealing with different types of PR agencies with navigating a waterway. ...more6minPlay
July 11, 2024Photo Un-FinishEvery picture tells a story except when it doesn't. How PR people are making me, um, shutter, by sending photos without finishing the process. ...more7minPlay
June 19, 2024Video-UVeye's Yaron SaghivA conversation with Yaron Saghiv, chief marketing officer at tech company UVeye which developed drive-through vehicle inspection stations that can detect myriad of imperfections in vehicles in seconds. We discuss the company and how Saghiv has won massive coverage. ...more29minPlay
June 06, 2024Failure to CommunicateRemember when Cool Hand Luke got the crap beat out of him for a "failure to communicate?" PR people are getting beat up by clients who don't understand the difference between certain types of communication and it's time they started hitting back. Some examples and advice I give from my experience as both a reporter and PR guy. ...more8minPlay
May 29, 2024Caught in Comms Custody BattleWhat happens when a company exec attempts to do the same work as skilled PR people all because they're having a business marital spat? I was recently caught in that sort of comms custody battle. It's not exactly Kramer vs. Kramer but it ain't fun when reporters are the kids in the middle. ...more7minPlay
May 17, 2024NO WaysReporters and PR people can't avoid having to say "no" to story pitches, interview requests, etc. but we waste so much time saying "no" because those two little letters can come across as kinda brutal. In this episode I talk about ways to say "no." Some are kind, some blunt and you should hear what ChatGPT came up with. ...more11minPlay
May 09, 2024Mike DeVillingWonder why your story pitch goes unanswered or rejected? No better guy to ask then ultimate PR pro Mike DeVilling, president and CEO of Westshore Public Relations. ...more26minPlay
April 25, 2024Hidden FiguresOh joy! It's earnings season and that's when PR people and their companies are playing a game of hidden figures in their news releases, especially when the news is bad. This week's episode looks at that, and why that's a losing game. There's also a mention, for some reason, of disc golf. ...more10minPlay
April 17, 2024Pitcher's DuelStory pitching can be a duel between PR person and reporter. A new study from marketing firm PROPEL sheds light on how often reporters open pitches, when they open them, when they respond and what makes a good story pitch. ...more8minPlay
April 04, 2024Geotab's Rob MintonFrom communications exec at General Motors to a VP at logistic technology company Geotab, Rob Minton has an expansive career that's taken him from PR to sales and a unique view of news and corporate communications. ...more27minPlay
FAQs about Tales From the Beat:How many episodes does Tales From the Beat have?The podcast currently has 137 episodes available.