In this conversation, Adam Walter and Skip Ziegler discuss the importance of understanding AI maturity and how businesses can effectively communicate with their customers about AI. They explore the concept of an AI ladder, which helps gauge customer awareness and integration of AI tools. The discussion includes practical applications of AI in various industries, building confidence in AI tools, and addressing client concerns regarding AI adoption. The conversation emphasizes the need for businesses to proactively engage with AI to remain competitive in the evolving market.