EPISODE 097.

How do you know when it's time to rewrite the copy on your website? I can't even begin to tell you how many leads and clients come to me seeking that answer. Do they need to fully write all new web copy? Can they do just a light update? I'm going to answer those questions in this episode so you know exactly when it's time to update your website copy.

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Listen to the episode and read the complete show notes here: https://erinollila.com/time-for-website-rewrite

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Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

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Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Want to keep talking copy? Send me a text message!

EPISODE 096.

Have you ever been told to share stories in all of your business copy and content? You don't even have to answer: I know what you'll say. But do you know what stories you should be sharing? In this episode of Talk Copy to Me, copywriter and messaging specialist Emma Boshart joins us to talk about strategic storytelling and how stories can lead to sales. Listen in, because this is one good conversation!

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Listen to the episode and read the complete show notes here: https://erinollila.com/how-strategic-storytelling-leads-to-sales-with-emma-boshart/

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Learn more about our guest expert, Emma

Emma Boshart is a messaging strategist and copywriting pro helping irreverent voices steal the spotlight. Since 2015, she’s been turning six and seven figure brands into mind-melting powerhouses, with messaging & strategy that builds relationships and sells. Today, she’s on a mission to help brands use storytelling to move people to action, and create positive community change.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

_______________________________________________________________

Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Want to keep talking copy? Send me a text message!

EPISODE 095.

Are you having a Black Friday sale for your business? Haven't thought about it yet? If so, you're already behind!

On this episode of Talk Copy to Me, fellow copywriter and friend Sara Gillis joins me to talk all things Black Friday copy and strategy planning and preparation. We'll talk about both marketing and mindet to help you figure out what to offer, how to position it, how hands on you'll be during the launch, and what to do if the Black Friday sale is a big hit or a sad flop.

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Listen to the episode and read the complete show notes here: https://erinollila.com/black-friday-sales-copy-sara-gillis

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Learn more about our guest expert, Sara Gillis

As a copywriter at What Sara Said, business coach, and host of the Copywriter on Call podcast, Sara Gillis helps female creative business owners, especially photographers, stand out through words.

After teaching writing for nearly a decade, Sara left education to help business owners show up authentically online by crafting website copy that's word-magic for their ideal clients. She shares practical advice to infuse creative businesses with storytelling and heart. Sara coaches her clients to do the work to show up confidently in business and being fearless in pursuing passions and communicating value.

Sara serves clients nationwide but calls South Dakota home. She loves her life with her husband, Jordan, their two hockey-obsessed sons, Lionel (11) and Quincy (8), and their two doodles, Nellie and Mookie.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

_______________________________________________________________

Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to t

Want to keep talking copy? Send me a text message!

EPISODE 094.

If you're a podcaster, SEO should be one of your highest priorities. Investing in search engine optimization allows you to attract more leads both in a podcasting platform AND to via the good ol' world wide web. Not sure how to approach on-site and off-site SEO for your podcast? Don't worry. We'll cover that and more in this episode.

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Listen in and read the complete show notes here: https://erinollila.com/seo-for-podcasts/

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Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

_______________________________________________________________

Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Want to keep talking copy? Send me a text message!

Episode 093.

Have a podcast and find yourself wingin' it more often than planning ahead and being strategic?

Thinking about starting a podcast and know you need workflows in place before you begin?

If you answered yes to either of those questions, this episode of Talk Copy to Me is perfect for you. Alesia Galati, host of Listeners to Leads and founder of Galati Media joins me to talk about all things podcast workflows: the key phases of all podcast workflows, how to adjust podcasts to work for you (not so you're working for them!), and why every podcast can approach workflows differently. And yes, of course, we explain the many different approaches you can take.

Read the show notes and view the full transcript here: https://erinollila.com/you-need-a-strategic-podcast-workflow/

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Learn more about our guest, Alesia Galati

Alesia Galati has been listening to podcasts since 2015 and knows what goes into creating a standout podcast that captures your audience’s attention even before they press “play”. Alesia’s helped coaches and thought leaders launch and maintain over 50 podcasts and has developed a signature, thorough system to launching and managing podcasts so you don’t have to stress about anything falling through the cracks!

Alesia lives in sunny North Carolina with her two kiddos and husband. When not helping her clients, Alesia can be found reading over 200 books a year, hiking, and exploring the zoo with her boys.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

_______________________________________________________________

Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Li

Want to keep talking copy? Send me a text message!

Episode 092.

Want to grow your audience and your network at the same time? Want to have fun while doing so? Then you need to consider hosting an audio summit. Whether you approach it as a private podcast summit or a public audio summit, the best approach is finding a way to make it sustainable and repeatable for the future.

In this episode, Deanna Seymour joins me to talk about all things audio summits: how to use them as a marketing asset, the very many different ways you can set them up, what's worked (and not worked!) for her in the past, and how the relationships you build with your summit guests can be the biggest business benefit of all

Read the show notes and view the full transcript here: https://erinollila.com/podcast-summit-for-your-business/

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Learn more about our guest, Deanna Seymour

Deanna Seymour is your right hand ma’am when it comes to bold graphic design and lively content creation. She understands the power of creativity, fun, and lettin' your freak flag fly when it comes to growing your business.

Through a mix of humor, empathy, and strategy, Deanna helps her clients feel more comfortable in their own skin so they can actually have fun with their content and connect with their perfect-fit clients.

When she’s not recording a new podcast episode or working with clients, she’s probably callin’ out sleazy marketing, hangin’ with her fam, or sneaking in some crappy reality tv!

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

_______________________________________________________________

Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s ti

Want to keep talking copy? Send me a text message!

Want to grow your audience, nurture your leads, and improve your customer experience? Then you need premium content. And there's one marketing medium that's perfect for business owners: private podcasts.

In this episode, Dr. Lindsay Padilla, co-founder of HelloAudio, joins me to talk about all things private podcasts: how to use them as a marketing asset, the very many different ways you can utilize them in your business (and stay to the end for a great tip on how to use them personally!), and why podcasts are perfect learning tools if you want to teach your audience anything.

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EPISODE 091.

Read the show notes and view the full transcript here: https://erinollila.com/should-i-start-a-podcast-for-my-business/

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Learn more about our guest, Dr. Lindsay Padilla

Dr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much  easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

Want to keep talking copy? Send me a text message!

Episode 090.

Ever think about starting a podcast for your business? Have one and not sure if the ROI is worth the effort? This is a must listen episode that kicks off our series about podcasting!

Read the show notes and view the full transcript here: https://erinollila.com/should-i-start-a-podcast-for-my-business/

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Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

_______________________________________________________________

Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Want to keep talking copy? Send me a text message!

Episode 089.

Have you ever found yourself staring at a blank screen, desperately trying to figure out how to come up with content ideas for your business that were fresh and interested?

Trust me, you are not alone.

Content ideation can be difficult. And if you don’t know what to create content about…well, you simply can’t create anything, right? And let’s not even get into the overwhelming pressure to consistently generate compelling content that resonates with your audience and drives results.

And this is exactly why it’s so important to learn how to come up with content ideas that can sustain you so you can just pick and choose from your content bank when inspiration hits. So pay attention pals, because I’m coming to you with a heck of a lot of different methods to ideate content.

You can stop worrying about how to come up with content ideas. I got you.

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Read the show notes and view the full transcript here: https://erinollila.com/how-to-come-up-with-content-ideas/

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Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

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Want to keep talking copy? Send me a text message!

Episode 088.

Do you use case studies for your business? Are they part of your overall marketing strategy? In this episode, I'll share why case studies are great evergreen assets, the difference between testimonials and case studies, how to format a case study and a collection of case studies on your website, and the exact process you can follow to write a story-driven, conversion-based, and SEO-friendly case study.

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Read the show notes and view the full transcript here: https://erinollila.com/case-study-content-marketing/

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Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

_______________________________________________________________

Want to keep talking copy? Send me a text message!