Episode 078. 

Do cold emails work in 2023?

Shoot, let's rewind for a moment....Can cold emails be cool or are they just icky overall?

The answer to those questions are yes, yes, and no need to be icky. On this episode of the Talk Copy to Me podcast, I'm so fortunate to welcome Laura Lopuch to talk about cold emailing and how to go about it strategically and successfully. You'll learn effective strategies for crafting engaging emails and cold pitching successfully. And successful means two things: First, and most importantly, it means reaching out as a human and not a sleezy salesperson. But successful also means getting the result you were hoping for....and with the many types of cold pitches you can send (Hint: it's not just "Hire Me!"), you're going to be excited for the results you can get.

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Listen to the episode and read the full show notes: https://erinollila.com/do-cold-emails-work-with-laura-lopuch/

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Learn more about our guest expert, Laura Lopuch

Laura Lopuch is a cold email maverick. She helps solo entrepreneurs send cold and pitch emails that get new clients without the sleaze or big time suck.

Four months after launching her business, she grew it by 1400% and signed a $20,000 client from just cold emails. She has since helped her clients get their next big $10k or $25k client with cold emails, using her powerful ‘The Relevancy Method.’

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

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Whoopsie! It's been two wild weeks. My apologies for getting this episode out so late, but you're really going to enjoy this conversation I had with Erin Perkins about accessible website standards and how to make sure your website is inclusive for individuals of all abilities.

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Read the show notes and view the full transcript here: https://erinollila.com/accessible-website-standards-with-erin-perkins/

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Learn more about our guest expert, Erin Perkins

Erin Perkins is a champion of disability rights and an inspiring entrepreneur who advocates for greater accessibility, inclusiveness, and understanding within the business world. As a deafblind woman herself – founder of small online business Mabely Q – as well as an experienced speaker/educator, Erin’s message has been heard by CEOs around the country. Her unique gifts are her life experiences which she compassionately shares with others through keynote speeches, private workshops or one-on-one consulting sessions to foster true inclusion at all levels — allowing people with disabilities equal opportunities to succeed professionally.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

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Want to keep talking copy? Send me a text message!

Did you consider a global audience when you wrote your website copy or hired a copywriter to do all the messaging and copy? If not, this episode is perfect for you. And even if you did, you'll want to listen in because inclusivity isn't something you can set and forget.

If you listen to this episode with Danbee Shin, you'll learn more about the importance of cultural sensitivity and the ethical considerations you should take when engaging with communities outside of your own, how design and images factor into inclusive practices, and why it's important to constantly be improving as you grow and learn as a person and a business owner.

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Read the show notes and view the full transcript here: https://erinollila.com/globally-inclusive-websites-with-danbee-shin/

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Learn more about our guest expert, Danbee Shin

Danbee Shin is a web designer turned course creator for inclusive businesses. She helps web designers and online business owners serve audiences from all around the world.

Through her course, Fast Track, she helps web designers grow their businesses and earn full-time incomes without hiding who they are.

Her newest course, Globally Inclusive Websites, teaches online business owners how to create inclusive websites that are welcoming to diverse and international audiences.

Danbee’s work is based on her experience leading diversity, equity, and inclusion (DEI) initiatives for startups and Fortune 500 companies across multiple countries, and growing her own web design business to 6 figures in under 3 years.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

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Want to keep talking copy? Send me a text message!

How inclusive and accessible are the word that you write or the messaging that you share? While so many people want to follow inclusive marketing best practices, they often don't know where to start, how to write in a way that doesn't exclude anyone in their audience, or what to do if they were to...mess up along the way.

In this interview with fellow copywriter Jackie Sunga, you'll learn how to approach your marketing—most specifically copywriting—to be as accessible and inclusive as possible.

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Read the show notes and view the full transcript here: https://erinollila.com/inclusive-marketing-messaging-and-copywriting

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Learn more about our guest expert, Jackie Sunga

Jackie Sunga is a conversion copywriter and brand voice expert specializing in website copy. She helps impact-driven brands bridge the gap between their expertise and their audience with customer-first messaging. Whether she’s teaching emerging entrepreneurs or writing for 7- to 9-figure brands, Jackie loves helping clients find the words that attract perfect-fit people and sell with integrity. When she’s not helping clients with strategic sales copy, you can find her grabbing boba with her husband or playing with her two dogs.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

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Want to keep talking copy? Send me a text message!

Have you noticed how marketing has changed over the past five years?

Do you feel comfortable with the direction your business is taking in order to keep up with these changes, or are you worried that the shifts (some small and others massive) are hindering your opportunities for success?

If you're worried....well, you have every right to be.

But, because my name isn't Erin Doom and Gloom Ollila, you should also know that you don't have to worry (too much 😉). The shifts in marketing over the past few years are setting us up for success in the future—at least in my opinion. As business owners, we will need to pivot and adjust, but we'll also feel a lot less "sleazy—which is a word I so often here my clients use when they talk about how uncomfortable they feel with certain marketing tactics—with a different approach to marketing in the future.

This week, I welcomed Brittany McBean on the podcast to talk about how marketing has changed over the past century, as well as what has been happening recently. But most importantly, you'll learn how these changes are (or will) affecting your business, and what you can do about it.

Brittany and I COULDN'T stop talking, so this episode is clocking in as the longest episode ever on the Talk Copy to Me podcast, but I highly suggest you listen to it all because there is so much packed into our time together.

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Read the show notes and view the full transcript here: https://erinollila.com/how-marketing-has-changed-with-brittany-mcbean/

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Learn more about our guest expert, Brittany McBean

Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, audience-focused, high-converting copy for online entrepreneurs & educators.

She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our voice to build up, magnify, and support historically & systemically marginalized people.

Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7-figure launches & funnels through clear messaging and anti-manipulative marketing practices.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

Want to keep talking copy? Send me a text message!

Y'all. Your website is a sales tool. It's your sales rep, your cashier, your product stocking clerk. It's your customer service agent and more.

So why aren't you treating it like one?

In this episode of Talk Copy to Me, I cover how your website is like a sales tool, what you need to do to the copy, design, navigation and other UX elements to attract the right people and transition them from leads into paying clients.

There's a lot of juicy advice in this solo episode, so listen on through til the end!

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Read the show notes and view the full transcript here: https://erinollila.com/optimizing-your-website-sales-funnel/

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Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

Download my free SEO Website Checklist to guide you through always following SEO best practices: https://erinollila.com/seo-website-checklist

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Want to keep talking copy? Send me a text message!

Contracts and privacy policies and terms of use—oh my! There are so many legal considerations for small businesses to consider—and do correctly, I might add—that it’s tough to know what you need and when.

Take your website for example. Do you know that legally, you are required to have a privacy policy on your website. For real, friends. If you’re not sure if your website has one, go check right now because it’s mandatory, and not something you can skip. And if you don’t have one, scroll down to the resource section because I have an incredible resource to share with you!

On this episode of the Talk Copy to Me podcast, I called in Braden Drake, founder of Not Your Average Law Firm, attorney, and tax professional, to give us the low down on all the legal considerations small businesses need to think about as they create their companies and grow their businesses. We’re talking about all the scary legal implications that most people tend to stick their head in the ground to avoid learning about…but we’re forcing you to get smart and run a strategic business.

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Read the show notes and view the full transcript here: https://erinollila.com/legal-considerations-for-small-businesses-braden-drake/

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Learn more about our guest expert, Braden Drake

Braden is a California licensed attorney and tax professional. His tagline is your gay best friend here to help you get your legal and tax shit legit. Braden works primarily with service-based, creative small business owners through his signature program Unf*ck Your Biz. When not speaking on his podcast or to his students, you can likely find Braden running someplace in San Diego training for a marathon, cooking with his Le Creuset collection, or watching Netflix with his husband and three small dogs.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

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Want to keep talking copy? Send me a text message!

Thinking of using YouTube for your business? Then this episode with Trena Little will be perfect for you!

Now, if you don’t know her, Trena is a YouTube expert. I’ve followed her content (and business trajectory) for about 5+ years now, and I knew I wanted to have her on the show to talk to you all about whether (or not) YouTube is right for you, and if so, how to use YouTube for your business in a way that’s strategic, but also not overwhelming.

In this episode of Talk Copy to Me, you’ll learn about how to get started on YouTube, why focusing on tools and techniques (like video cameras and lighting) is the wrong approach, and how to build a loyal community on the platform.

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EPISODE 071. 

Read the show notes and view the full transcript here:
https://erinollila.com/how-to-use-youtube-for-your-business-with-trena-little/ 

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Learn more about our guest expert, Trena Little

Trena Little is an income strategist and YouTube expert who helps online entrepreneurs scale their businesses to six figures.

She combines practical knowledge (and scrappiness) from her own experiences, plus years of proven results, to help business owners capitalize on YouTube, build sustainable value ladders, hit their bottom line, and enjoy the process.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

Want to keep talking copy? Send me a text message!

Thinking about creating content on YouTube? Maybe you listened to the recent episode with Krystal Proffitt about repurposing your podcast to YouTube? Whatever your reason for being on the platform, SEO on YouTube is something you need to learn.

In this episode, I'll cover

- the importance of a solid strategy

- naming conventions and SEO best practices

- why you may need to adjust your expectations first

- and how to combine conversion marketing efforts with your SEO on YouTube

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Read the show notes and view the full transcript here: https://erinollila.com/seo-on-youtube/

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Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

Download my free SEO Website Checklist to guide you through always following SEO best practices on your website at least: https://erinollila.com/seo-website-checklist

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Want to keep talking copy? Send me a text message!

Today we're diving into the world of short form video content with Alex Minor from Eye AM Media. If you've been contemplating incorporating video shorts into your business strategy, this is a must-listen episode. We'll explore the many benefits of creating bite-sized videos, especially how they can boost your SEO efforts. Alex will share some valuable insights on how to create engaging videos, as well as tips on how to get started. We'll talk about which platforms are the best for your short video clips.

Here are some of the things we covered:

• The length of short video clips and why you'd want to use them in your business
• How time limitations can actually force you to be more creative
• Where to use the video short clips you create
• The importance of repurposing video content
• How short form videos can help your SEO strategy
• Why video short clips and long-form video aren't competing with each other
• Why Pinterest should be a front runner when it comes to short form video content
• Why calls to action (CTAs) should be in every post (on social and in other tools), and why CTAs might not be what you think they are

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Read the show notes and view the full transcript here: https://erinollila.com/how-video-short-clips-can-transform-your-business-with-alex-minor/ 

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Meet our guest expert, Alex Minor

As the chief creative officer at Eye AM Media, it's Alex's job to make sure that video is used as a force for good and the evil hordes of mediocrity are kept far, far away from the hearts and minds of innocent business owners and their customers.

More than your Friendly Neighborhood Videographer™, Alex is a detective, collaborator, and advocate for his clients, helping them clearly and succinctly communicate their core values while providing targeted video assets and digital campaigns to increase awareness and sales.

With a wide range of disciplines including work as music producer, video director and graphic designer, Alex's super powered approach to content creation keeps him ready to save the world at a moment's notice.

Check out Alex's website or view his content on LinkedIn, Instagram (here and here), TikTok, and YouTube.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s 

Want to keep talking copy? Send me a text message!