Are you guilty of mindlessly scrolling on LinkedIn, occasionally liking a post, but failing to genuinely connect with others? 

If so, it's time to shift your focus to connecting on LinkedIn if you want to grow your network in an organic and nurturing way.

Joining us on this episode of Talk Copy to Me is Akua Nyame-Mensah, who will share valuable insights and strategies on how to engage authentically on LinkedIn. From setting boundaries as a highly sensitive person to navigating the unique culture of the platform, you'll gain plenty of tips and advice from her personal approach.

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Read the show notes and view the full transcript here: https://erinollila.com/the-importance-of-connecting-on-linkedin-with-akua-nyame-mensah/

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Learn more about our guest expert, Akua Nyame-Mensah

Akua Nyame-Mensah (www.akuanm.com) is a certified executive and leadership coach (ICF), recognized facilitator, speaker, and host of the Open Door Conversations Podcast (www.akuanm.com/podcast). As a former startup executive, she launched an online platform (Lamudi Ghana) for the first African-based technology unicorn Jumia Group. Akua has had the opportunity to live and work in the U.S., Nigeria, Ghana, Kenya, and South Africa and has consulted in and visited over 30 countries worldwide. In her work, she loves combining 'traditional' coaching approaches with leadership psychology, neuroscience, emotional intelligence research, and spiritual modalities. Akua works with leaders who are juggling a million responsibilities. She helps leaders clarify where they should focus their time and energy daily through her company ANM & Company.   Outside of her coaching and speaking engagements, she is a regular mentor, coach, and judge for various entrepreneurship-focused organizations, including Google for Startups, Arlan's Academy, Founders Institute, Seedstars, African Business Heroes, FemGems, The Coaching Fellowship, and the Google #IamRemarkable initiative.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.

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In this episode of the Talk Copy to Me podcast, Tania Bhattacharyya, the founder of Lumos Marketing, joins us to talk about how professionals of all types can leverage LinkedIn to connect with their ideal audience, build relationships, and establish themselves as thought leaders in their industry.

Tania and I delve into the importance of having a clear message and purpose on LinkedIn, and how to identify your unique value proposition to stand out from the noise. We also share practical tips on creating content that resonates with your target audience, establishing authority in your field, and fostering authentic engagement with your connections.

If you're ready to take your LinkedIn game to the next level and position yourself as a thought leader in your industry, this episode is a must-listen. 

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Read the show notes and view the full transcript here: https://erinollila.com/showing-up-as-a-linkedin-thought-leader-with-tania-bhattacharyya/

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Learn more about our guest expert, Tania Bhattacharyya

Tania is the founder of Lumos Marketing, a thought leadership consultancy for social impact entrepreneurs ready to stand out as they stand up for their mission. Her superpower is helping overlooked experts gain clarity in their message, confidence in their voice, and the ability to create powerful content that changes hearts and minds.  She consults with a hybrid approach - offering personal brand messaging strategy with coaching to dismantle imposter syndrome.

She also hosts the podcast The Campfire Circle which explores the idea of replacing the ‘boardroom table’ as the ultimate space of leadership with a campfire circle: a place to share our stories, build community, and spark visionary ideas.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about LinkedIn thought leadership

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Want to keep talking copy? Send me a text message!

As a business owner, you may be hesitant to use LinkedIn as a tool for growing your network and promoting your brand, but with the right approach, it can be an incredibly effective way to connect with like-minded professionals and drive success for your business.

In this episode, we're joined by LinkedIn expert Louise Brogan, who shares her insights on how to use LinkedIn in a way that feels authentic and comfortable to you. Whether you're looking to expand your network, generate leads, or simply increase your visibility on the platform, Louise provides actionable tips and strategies for achieving your goals.

From crafting the perfect LinkedIn profile to building meaningful relationships with potential clients, Louise covers it all in this engaging conversation.

Whether you're new to LinkedIn or a seasoned user, there's something for everyone in this episode.

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Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-linkedin-for-your-business-louise-brogan/

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Learn more about our guest expert, Louise Brogan

Louise Brogan runs a LinkedIn marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way.

Louise is an international speaker, writer and hosts the LinkedIn with Louise Podcast and YouTube channel.  She lives at home with her husband, three children, and an energetic spaniel called Bruce.

In 2019, Louise was invited to attend No 10 Downing Street to represent small business and annually attends the House of Lords as one of 12 UK Local Heroes for Business.   In 2021 and 2022, Louise was named a Small Business Britain Champion.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about LinkedIn content

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I'm so excited to have Racheal Cook, business growth strategist and founder of the CEO collective, as a guest expert to talk all things TikTok. Why? Well, she isn't a TikTok strategist. She doesn't offer any social media services in her business, and even better—she hasn't even been using it for a full year in her business.

Her value in this series is that she is a small business owner—just like you and me—who decided to experiment with TikTok in her marketing. And the results were incredible.

When Racheal noticed that TikTok was beginning to gain more popular attention and other demographics besides young GenZers were using it, she knew she needed to ride the wave and utilize TikTok as part of her marketing efforts. But part of Racheal's experiment on the platform was learning how to become a content creator on TikTok in a way that aligned with her values, goals, and felt good for her business. Just as you'll need to figure out what works best for you.

I won't give away all her secrets in this introduction, but let's just say that Rachel approaches TikTok differently than many people. She doesn't perform. In fact, her current approach to creating content on TikTok revolves around batched and prerecorded videos.

So, if you're curious about how to become a content creator on TikTok, her approach is one option that may work for you, too.

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Read the show notes and view the full transcript here: https://erinollila.com/how-to-become-a-content-creator-on-tiktok

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Learn about our guest expert, Racheal Cook

As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners.

Leveraging her 90 Day CEO Operating System, Racheal helps women entrepreneurs design rinse and repeat systems, develop business assets, and level up their leadership to sustainable scale their businesses without burnout. Racheal is a sought after speaker on entrepreneurship, marketing, and productivity featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, Business Insider, Female Entrepreneur Association, and Business Insider.

Racheal lives in Richmond, VA with her husband Jameson, three pre-teens, and 3 furbabies - so you'll often find her with a fantasy fiction in one hand and a glass of prosecco in another relaxing on her favorite spot the back porch.

Find out more about Racheal and The CEO Collective via her website, and then connect with her on TikTok and Instagram.

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Looking to efficiently use TikTok for your business? With countless social media platforms vying for your attention, it can be challenging to create effective video content that doesn't consume all of your time. In this episode of Talk Copy to Me, our guest expert, Samantha Vlasceanu (aka the TikTok coach), shares tips for creating TikTok content quickly and easily, so you can get back to doing what it is that you actually love.

Even if you're an introvert, camera-shy, or worried about talking on screen, you can still utilize TikTok. Samantha provides reassurance that there are plenty of options for all personality types on this popular platform. She also highlights the importance of taking imperfect action rather than no action at all, so you can start building your TikTok presence and connecting with your ideal clients. Sound good? Tune in to learn how to create TikTok content that resonates with your audience!

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Read the complete and detailed show notes here: https://erinollila.com/how-create-tiktok-content-tiktok-coach/

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Learn about our guest expert: the TikTok Coach, Samantha Vlasceanu

Samantha Vlasceaunu, The TikTok Coach, is on a mission to convince businesses and brands that TikTok is not just for our teenagers (and no dancing required)!

When COVID-19 hit, her other travelling business had to shut down and she had to pivot – FAST. That’s when she realized that she’d been organically reaching her audience on TikTok all along and realized the power TIkTok could have for businesses if they gave them a chance. Fast forward to today, Sam works with marketing agencies, coaches, lawyers, corporate Brands – you name it! Sam ensures all her clients are using the app with intention as a sales funnel in finding their target audience and coaching the strategies of converting their followers into ACTUAL paying clients.

Want to keep talking copy? Send me a text message!

Are you ready to show up on TikTok to make your business more visible? 

Join me and my special guest Helen Polise, also known as the TikTok Teacher, to discuss how to build your confidence and approach video content ideation. We'll discuss why starting a TikTok channel in 2023 is a smart business decision (if you plan on using social media for your business!) and how to avoid getting left behind in a market where 70% of businesses are shifting their priorities to video marketing, according to Wyzowl. We'll also explore the importance of facing your fears and emerging as a leader in the video marketing space, as well as the unique opportunities that come with taking the leap and embracing video. 

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Read the complete show notes here: https://erinollila.com/tiktok-confidence-boost-tiktok-teacher-helen-polise/ 

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Learn about our guest expert: the TikTok Teacher, Helen Polise

Helen Polise, owner of Muthership Productions, is a TV commercial director, video content creator and social media guru @themuthership on TikTok and Instagram. Helen recently founded Socialize, a platform designed to empower people of all skill levels to learn how to create content while connecting with a community of people who have a passion for learning how to create content.

As a professional director and interviewer specializing in real, authentic content, and with more than 30 years of production experience, Helen definitely knows her way around a camera. Her storytelling style has elevated global brands like Sensodyne, Blistex, Conair, Odor Eaters, the NFL Alumni just to name a few.

On social media, she is branded as the TikTok Teacher (@themuthership) with 590K+ followers and over 100 million views on her clear, easy-to-follow tutorials. Helen demystifies the whole process and teaches people step-by-step how to start creating their own TikTok videos. She has a TikTok course geared toward beginners and is continuing to build Socialize to welcome creators of all skill levels who want to learn the basics or up their social media game.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about working together
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about TikTok for your business

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Curious how I set 

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With all the changes happening over at Twitter in the past year, it can be difficult to know whether or not it’s the right social media platform to use for your business. I’ll start by sharing that I do have a sincere love for Twitter, though I’m worried about its future. I joined in September of 2008; so my relationship with the platform has been consistent for almost 15 years.

It’s the place where I do the most direct connecting with my network, instead of simply scrolling and consuming content. Heck, if you want to be active on Twitter, you really need to learn how to Twitter chat in a way that builds connection, because spamming the platform with your sales and services will get you absolutely nowhere.

Do I have a clue of what’s in store for Twitter in 2023 (and beyond)? Absolutely not.

Will I stay on Twitter as all these changes keep taking place? I honestly don’t know. It’s going to really depend on whether or not the changes made still align with my personal and professional values. But I do hope that the spirit of what Twitter has been in the past 17 years continues somehow, and I think it can be an incredible business tool if used correctly, at least the Twitter that exists as of the time these show notes are published.

In this episode of the Talk Copy to Me podcast, writer and PR expert Michelle Garrett joins us to talk all about how she’s built her community on Twitter with the help of Chats, Spaces, and Twitter Communities. You’ll learn how to grow your network and why it’s so important to show up as a human first and a business second, regardless of what social media platform you use.

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Read the show notes and view the full transcript here: https://erinollila.com/how-to-twitter-chat-and-join-twitter-communities-with-michelle-garrett/

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Meet our guest expert, Michelle Garrett 

Michelle Garrett is a PR consultant, writer, and speaker who helps B2B businesses create content, earn media coverage for their brands, and position themselves as thought leaders in their industry. She’s the founder and host of #FreelanceChat on Twitter, a co-host of #PRLunchHour on Twitter Spaces, and a frequent speaker on public relations. Michelle was named among the top ten most influential PR professionals.

Learn more about her on her website or connect with her on Twitter and LinkedIn

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help

Want to keep talking copy? Send me a text message!

Are you on Twitter for your business? If so, right now you might be worried about how to increase Twitter engagement, especially since so many people have fled the platform with recent ownership changes and behind-the-scenes chaos.

But, If you focus on conversations, getting to know the people you follow, and connecting with those that reach out to you, everything else will fall into place. See, we've all been conditioned to approach our social media usage from a strategic standpoint. And, you know that I love strategy, so I'm not suggesting that it's unimportant...but I do wish that we'd pump the breaks a bit and get to the heart of what social media can help us do...

...and that is to be more social.

This episode of the Talk Copy to Me podcast with social media expert Anita Kirkbride won't disappoint. We'll talk about how success on the platform comes from connecting with other users. We'll also cover the ways you can adjust what you want to see in your feed and make sure your content shows up in the feeds of your followers.

But really — we both just want you to stop worrying about conversions and start focusing on connecting.

Read the show notes for the episode and see the complete transcript here: https://erinollila.com/how-to-increase-twitter-engagement-with-anita-kirkbride/

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Learn more about our guest expert, Anita Kirkbride

Anita Kirkbride UNDERcomplicates social media for knowledge experts and thought leaders as a consultant, speaker, and CEO of Twirp Communications Inc.

She combines her degree in public relations with practical experience creating internet content (since the 90s!) to teach other small businesses how to tap into the power of social media. She started her business in 2011 to help organizations share their message with the world at large, and realized so many companies have the capability to do this for themselves, but what they don’t have is the experience, education, and strategic mindset to build momentum.

Today Anita guides her clients to stress-free social media and content plans they can feel great about managing in-house. She is the Founder of Social Media Day Halifax and the #BeFlawsome podcast. Check out her website or find her on Twitter.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, 

Want to keep talking copy? Send me a text message!

Social media: you either love it or you hate it.

Actually, I think we both know that it’s not really that simple. If you’re a business owner, there’s a good chance you rely on social media as a major part of your marketing (or customer service) efforts. You try to keep up with all the business social media best practices, post consistently, communicate with your followers, and more…and you see mixed results.

Sometimes it’s great; other times it’s a great amount of work that makes you question whether or not your effort is even worth it.

We’re starting a new and big series on the Talk Copy to Me podcast, and it’s all about social media. I’m thrilled that this episode about business social media best practices with guest expert Andréa Jones is the one that kicks the whole series off. This episode won’t disappoint — today, you’ll learn about how to be consistent, show up authentically, and create strategies that work for your own business.

Don’t forget to tune in over the next few weeks to hear other experts speak about each of the main social media platforms: Twitter, TikTok, LinkedIn, Facebook, and Instagram.

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Read the show notes and view the full transcript here: https://erinollila.com/business-social-media-best-practices-andrea-jones/

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Meet our guest expert, Andréa Jones

Andréa Jones is the social media strategist for passion-led coaches and experts who want to make a difference in the world with their message.

She’s guided her clients and students from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build social media savvy overtime.”

Digital business owners around the world flock to her award-winning agency; as well as her online programs – Thrive Mentorship Program & Savvy Social School; and top-100-rated marketing podcast by the same name, Savvy Social Podcast — so they can discover how to make their impact on the world with social media (without the overwhelm). And spread their positivity across social platforms.

When she’s not teaching the power and positivity of social media, you can find Andréa at home with her growing family (she welcomed her first child to the world in April of 2022) in picturesque Niagara Falls, Canada.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO, copywriting, and other marketing projects
• Reach out her on 

Want to keep talking copy? Send me a text message!

As much as I wish this weren’t the case, I wasn’t born a fashionista. Sure, I can throw together an outfit worthy of running errands and choose my favorite out of a lineup of gala dresses, but being effortless stylish…well, I can’t quite claim it.

Which is why, when it came time to get new brand photos taken, I had no clue how to a dress for a photoshoot. I knew I wanted to seem approachable in the images, but how does approachable translate into clothing?

I was lucky that I was able to lean on my best friend for support, but it also made me keenly aware that I needed to learn what styles, cuts, colors, or patterns even looked good on me.

Is my story anything like yours?

Brand photos are extremely important marketing assets. If you don’t have professional images for your website, go out and get them now. And if you do, you definitely want to consider refreshing them from time to time.

But what do you wear? You know the way you look in these images will tell a story of sorts. And you want that story to be one that your ideal clients connect with.

This is exactly why I asked image consultant and stylist Melanie Lippman to join me on the Talk Copy to Me podcast. In this episode, we’ll cover all the ways you can feel confident in your clothing during a brand photoshoot, speaking on a stage, or any other professional event.

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Read the show notes and view the full transcript here: https://erinollila.com/how-to-dress-for-a-photoshoot-with-melanie-lippman/

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Meet our guest expert, Melanie Lippman

Melanie Lippman is an Image Consultant and Personal Branding expert who helps ambitious, high-powered women in male dominated fields learn to use style to communicate confidence, build connections, and achieve next-level visibility. Combining her Image and Color Consulting degrees from Fashion Institute of Technology with her past experience working with brands like Marie Claire, Saks Fifth Avenue, and Neiman Marcus, Melanie helps women worldwide define their personal brand, making them instantly recognizable, memorable and viewed as a leader.

When she is not coaching, you can find Melanie practicing yoga with her husband, playing in the Miami waves with her 8 year-old son, or listening to a personal development audio book.

Want to keep talking copy? Send me a text message!