It’s not enough to just have a great product or service offer, as much as you may wish that were the case. For your marketing efforts to be both strategic and successful, it’s important to understand the mindsets of both your leads and yourself.

Let’s play a game of pretend for a moment. You just got a new job (congratulations!). You’re responsible for selling winter jackets to the residents of Aruba or ice to individuals in Alaska. Which would you choose?

If neither sounds good to you, that’s because those two groups don’t have a need for what you’re trying to sell. And no need means a difficult, if not impossible, sale. A good marketing strategy can’t rely on basic ideal client avatar research, such as demographics, economics, or geographic locations. Learning about your audience’s mindset is vital to crafting messaging that speaks to the heart of your lead’s needs. What do you know about their psychographics, stage of life, or personal values? Have you done any voice of customer research…and if so, how old is that research now?

But understanding mindsets isn’t just about your leads, it’s also about understanding your own mindset as an individual and as a representative of your business. Think about how you feel about sales and marketing. Do you get anxiety about putting offers out there or seeking out visibility opportunities? How do you feel if a hot lead chooses not to buy or ghosts you when you thought the deal was all but complete? Are you confident with your marketing assets, such as your website, emails, and lead magnets?

By understanding your own mindset, you can be more strategic in your marketing efforts and create messaging that truly resonates with your target audience. And by understanding your leads, you can serve them better.

In this episode of the Talk Copy to Me podcast, coach Linda Perry and I cover all things mindset and more. 

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Read the show notes and view the full transcript here: https://erinollila.com/understanding-mindsets-in-messaging-marketing-with-linda-perry/

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Learn more about our guest expert, Linda Perry

Linda Perry is a success strategist who combines mindset tools with strategic implementation to help small business owners crack the code to greater success. After working with hundreds of business owners, Linda believes that the key to uncovering freedom, making more money and buying back your time begins with a Mindset First approach and shows clients how to ditch their head trash to get ahead.

Linda is also a recovering attorney & copywriter and uses her skills of persuasion to show business owners how to make the impact they desire. Linda works with clients through her private coaching, group courses and workshops. She is also the lead business instructor at Levin Life Coach Academy where she teaches new coaches how to build a thriving coaching practice.

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Can you believe it's been a whole year since the Talk Copy to Me podcast launched? I certainly can't, but it's true.

As of today, we've produced 48 episodes (well, 47 episodes and one trailer) in that time — 16 of those were solo episodes and 31 were interviews with incredible creators and business owners. I'm so grateful for all the experts who joined us and shared their wisdom with us, and I'm so thankful for you for listening to the show over the past year.

In this episode, you'll learn about:

• Why I started a podcast in January of 2022
• Why I chose podcasting over starting a YouTube channel
• The changes I made to the podcast over the course of the past twelve month
• How I plan to evolve the podcast in 2023
• Who I hired to help with the podcast
• What surprised me most about podcasting
• Where I found the most joy when it comes to podcasting
• How I ideate content for the show and a quick review of all the mini-series we've had on the podcast so far
• Who I have to thank for the podcast's success in the past year

Mentioned in this episode:

• Deanna Seymour who I hired for a VIP day in which she helped me set up my visuals, intro, and outro
• Christy Cegelski, host of Captivate and Convert, who suggested I create a launch team to help me share the show
• Episode 022 with Melissa Payne of StoryScout Digital on voice of customer research

Want to keep talking copy? Send me a text message!

Here’s how January usually plays out:

The ball drops. People celebrate, stay up late, and stay true to their annual New Year’s traditions. The next day everyone’s a bit overtired, but still buzzing on the energy a new year brings.

A few days into the new year and things are still going strong. You’re starting up work again after (hopefully) some time off for the holiday season, and you’re motivated to make this year better for you both personally and professionally.

Great, right? Well, reality hits soon after this.

All that new year energy starts to fizzle. Those goals you’ve set for yourself suddenly feel wrong; they’re either too overwhelming to even think about working on right now, or you don’t have the bandwidth (for a variety of reasons) to put even a little effort into working on them. And that feels bad. Real bad.

You’ve lost your motivation, and you don’t know where to find it. Sound familiar? Well, you certainly aren’t alone. The best of us struggle with a drop in determination and worry how we’ll every dig ourselves out and move forward with intention.

On this episode of the Talk Copy to Me podcast, I talk with coach Diann Wingert all about maintaining momentum in all facets of your life. We’ll cover how important setting expectations and understanding your bandwidth are to not losing momentum in the first place, and most importantly, you’ll learn Diann’s trick about using a dimmer switch instead of losing your motivation completely.

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Listen to the episode and read the detailed show notes here: https://erinollila.com/maintaining-momentum-with-diann-wingert/
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Learn more about your guest expert

Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist.  Her mission is to help high-ability women become confidently ambitious by eliminating the beliefs and behaviors that hold them back.  She is the host of The Driven Woman Podcast, creator of The Boss Up System for female solopreneurs, and considers sarcasm an art form.

Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast.

Learn more about her and how she works with her clients here. https://erinollila.com

Want to keep talking copy? Send me a text message!

EPISODE 045.

Every March I buckle down and audit my entire website.

Now, I bet you’re reading that thinking, “Hold up, what? Erin…isn’t this supposed to be a podcast episode about website updates and maintenance that you do in the beginning of the year? You know, like January 1st?”

Well, you wouldn’t be wrong. That’s exactly what this episode is about. I’m going to share a handful of easy website updates you can do right this very moment to make sure your site stays current, the legal requirements are met, and your security basics are covered.

But there’s a reason I mention March, and that’s because I don’t want you to sit down to do website updates and get blogged down by a million little new to dos at the beginning of the year when you already have a list of other goals and tasks you’re trying to accomplish.

I want you to start this year feeling confident about the goals you set, knowing that you did what you could to secure your site and provide current information because of the website updates and maintenance you did.

So block off 45 minutes on your calendar — 18 for the episode and the rest to make the website updates suggested. That’s it, friend!

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Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com

Want to keep talking copy? Send me a text message!

Your 2023 marketing plan better watch out because you mean business.

Join me this week and learn how to review your efforts from this year and analyze that data so you can understand what worked and what didn't. We’ll explore the importance of working with intention and how doing the prep work can help you avoid aimlessly trying to achieve your goals without direction. And finally, you’ll also learn how to ensure that your 2023 marketing strategy aligns with your present goals and feels attainable based on your bandwidth, interest, and energy. 

So don't miss out on this crucial episode and tune in now to get the tips and tricks you need to take your strategy to the next level!

If you haven’t yet listened to last week’s episode about reviewing your marketing strategies and tactics , I highly recommend doing so before listening to this episode.

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Read the full show notes here: https://erinollila.com/marketing-goal-setting/

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Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about analyzing your marketing efforts

Want to keep talking copy? Send me a text message!

Are you ready to take your marketing strategy to the next level?

On this episode of Talk Copy to Me, you'll discover how to review your marketing efforts over the past 12 months and use the data to set goals for the upcoming year. (But don't get too excited, I have one more episode for you to listen to—episode 044—before you actually sit down to work on goal setting!

You'll learn all about the various KPIs and analytics to track, how to evaluate the effectiveness of your current strategies, and how to use the data to make informed business decisions. Don't miss this episode if you want to build an effective marketing strategy for the upcoming year.

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Read the full show notes here:  https://erinollila.com/how-to-review-your-marketing-strategy-and-tactics/ 

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Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about marketing strategies

Want to keep talking copy? Send me a text message!

Do you have a business plan for your small business?

If so, you deserve a high five…but before I give that to you, I have a few more questions: How long ago was the business plan created? Is it still current? Have you even dusted it off and reviewed it since you first created it?

Chances are, if you’re reading this right now, you either don’t have a business plan or you do, it’s long past it’s expiration date. Business planning for small businesses is something that so often gets overlooked and avoided.

Why? Well, it’s so easy to dive headfirst into the exciting world of entrepreneurship without putting much thought into the future. Or, to avoid future planning because it feels impossible to dream up what the next year, five years, ten years looks like. However, without a clear business plan, you may find yourself struggling to make business decisions, or worse…stay afloat.

Writing a business plan can be a daunting task, especially for small business owners who are already stretched thin with the day-to-day tasks of running a business. But it doesn’t have to be. In this episode of the Talk Copy to Me podcast, business coach Andrea Liebross joins me to talk about how to bring ease and fun into business planning for small businesses.

Learn more about your guest expert

Andrea Liebross is a coach, speaker, podcast host, and soon to be published author who is known for helping bold, ambitious women make clear, confident decisions, so that they get exactly what they want, every time, and not just add another thing to their to-do list. Andrea’s clients become “I’ve got this” kind of women by creating their own custom secret sauce for success in both life and business; the sauce has just two ingredients – the right mindset and solid systems. Andrea shows women how to shift from believing what they want is impossible, complex and daunting to possible -just by simplifying, making things doable and FUN (even the systems) and adding a bit of confidence. Andrea’s signature process leads them to find success on their OWN terms and ultimately joy and freedom in life and business.

After graduating from Dartmouth College and marrying the guy that lived down the hall, Andrea and her husband settled in Indianapolis. Over the last few decades, Andrea has started 3 successful businesses and ultimately became a certified business and life coach, all while raising two kids, now ages 21 and 18, and several giant puppies. Learn more at https://andrealiebross.com/links/

Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Learn more about her and how she works with her clients at https://erinollila.com

Want to keep talking copy? Send me a text message!

What is GA4?

Since the summer of 2022, I've heard this question over and over again. GA4 Is Google's newest analytics platform. It is replacing the current version of Google Analytics, which is often references as Universal Analytics. And before you zone out at the idea of a data overload, I really encourage you to tune in to this specific episode.

Google Analytics 4 is coming for everyone in 2023.

Yes, you. You're going to lose out on a lot of valuable data if you don't have it set up correctly. And I hate to be the bearer of bad news here, but if you view year-over-year data in Google Analytics...you're already too late. But that doesn't mean you should bury your head in the sand. If anything, now — before the year ends — is the perfect time to get your analytics accounts set up correctly.

I invited Dina Pruitt on the podcast to explain what GA4 is, as well as how to get it set up and use it in your business. Here's her best advice.

Meet our guest expert

After more than two decades in the online world, Dina Pruitt uses her love for numbers and marketing strategy to help businesses uncover actionable data inside their often overlooked Google Analytics account.

Dina’s past work includes building websites before transitioning to marketing and project management, and she was part of the team to launch Arkansas.com, one of the first state tourism sites in the country. She’s worked with destinations like Elvis Presley Enterprises, Kentucky and Utah tourism departments, and many others to use analytics to make data-driven business and marketing decisions.

Dina’s on a mission to make sure all business owners get the new version of Google Analytics (GA4) installed on their websites by the end of 2022 to avoid data gaps and the inability to see trends and patterns with year-over-year comparisons.

In addition to done-for-you services, she hosts live workshops to teach business owners how to get the most out of their Google Analytics.

Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Learn more about her and how she works with her clients at https://erinollila.com

Want to keep talking copy? Send me a text message!

Google ads, for beginners at least, are incredibly confusing. But that doesn't mean that Google ads should be avoided. If anything, if now is the season to invest in advertising, Google ads could be a very strategic way to spend your money.

But how do you know when the right time is to invest in ads? And once you are certain your ready, where do you even begin? In this episode of the Talk Copy to Me podcast, I ask Google ads specialist Ameet Khabra how to demystify Google ads for beginners so that you can make the decision whether this is a smart advertising avenue for you in the near (or far) future.

Learn more about your guest expert on Google ads, Ameet Khabra

Look up the definition of "obsessed" and you'll find a picture of Ameet Khabra.

Ameet has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to design dazzling campaign strategies for our clients and teach future generations of PPC pros at the university level.

Her obsession doesn't stop at marketing, however. Ameet's knowledge of and passion for American football has been called "excessively enthusiastic". Her love for the Dallas Cowboys is second only to her love of her dogs, Luke and Leia.

Ameet is known for her transparency, her impressive ability to pivot her clients' PPC campaigns at just the right moment to achieve maximum results, and her extensive collection of Celine Dion songs.

Connect with Ameet on Instagram or visit her website to learn more.

Ameet would love to meet:

Frederick Vallaeys, former Google Adwords Evangelist and Founder of Optmyzr

Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you or audit your overall marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about how to grow an email list

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Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

Want to keep talking copy? Send me a text message!

Everybody talks about Facebook ads, but if you want me to be honest with you....not everyone understands what they're talking about. Which is exactly why it's important to invest in some education before DIYing a Facebook ads campaign or hiring a Facebook ads specialist or agency to help you advertise your products or services.

In this episode of the Talk Copy to Me podcast, I asked Facebook ads expert Jody Milward to demystify Facebook ads for beginners. She talks us through knowing when the right time is to implement an ad campaign and helps us understand the different campaign options there are and why we'd want to use each in our business. This episode on Facebook ads for beginners is a must-listen if you're interested in reaching more leads and growing your business.

Meet our guest expert on Facebook ads, Jody Milward

"I’m what I like to call an "accidental entrepreneur". Like many women, I didn't want to return to a 9-5 office gig after having kids. So I started my first business as a Private Investigator (obvious choice, right?). But, after 9 years, 7 figures in revenue and much government red tape, it was time to move on, and I stumbled into the social media and paid traffic world.

From my first client in 2014 making $12 per hour to generating over 7 figures in revenue 6 years later, I've lived and breathed digital marketing as a freelancer, sub-contractor, in-house, agency owner, consultant, speaker, educator and mentor."

Want to learn more?

Visit Jody's webite

Listen to Jody's podcast, Online Confidential

And then find Jody on Facebook, YouTube, and LinkedIn

Interested in being a Facebook ads manager yourself? Here's a guide for you

Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you or audit your overall marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about how to grow an email list

Want to keep talking copy? Send me a text message!