"You're either a creator or a consumer."

This is what Kendra Swalls said toward the end of our conversation about Instagram, and it's really stuck with me since we first spoke. Before you even begin thinking about what to write on Instagram posts (which, yes, is the point of this episode), let's talk about that dichotomy for a moment.

The entire reason I hosted this enormous social media series on the podcast was because I wanted my audience to think about how they use social media in their business. There may be platforms where you are more of a consumer—or a voyeur even. And that's totally fine.

But if you want to use social media as a marketing asset, you need to step out of the consumer role and  into the shoes of a creator. And this episode will help you do just that.

In this episode of Talk Copy to Me, Kendra Swalls shares her social media knowledge and delivers big time. We talk all about what to write on Instagram posts, reels, and stories, and how to grow a community on the platform.

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Read the show notes and view the full transcript here: https://erinollila.com/what-to-write-on-instagram-posts-kendra-swalls/

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Meet our guest expert, Kendra Swalls

Kendra is a mom of 2, photographer and  educator. In 2012 she started her first business, Paisley Layne Photography, and everything changed. What started as a hobby alongside her teaching career quickly turned into a successful business. In 2017 she left her teaching career behind to run her photography business and start the Girl Means Business brand + podcast. Now she helps women, like you, take their business from survival-mode to success-mode using the same relationship marketing strategies that have been the foundations for her business success.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.

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Want to keep talking copy? Send me a text message!