Have you noticed how marketing has changed over the past five years?

Do you feel comfortable with the direction your business is taking in order to keep up with these changes, or are you worried that the shifts (some small and others massive) are hindering your opportunities for success?

If you're worried....well, you have every right to be.

But, because my name isn't Erin Doom and Gloom Ollila, you should also know that you don't have to worry (too much 😉). The shifts in marketing over the past few years are setting us up for success in the future—at least in my opinion. As business owners, we will need to pivot and adjust, but we'll also feel a lot less "sleazy—which is a word I so often here my clients use when they talk about how uncomfortable they feel with certain marketing tactics—with a different approach to marketing in the future.

This week, I welcomed Brittany McBean on the podcast to talk about how marketing has changed over the past century, as well as what has been happening recently. But most importantly, you'll learn how these changes are (or will) affecting your business, and what you can do about it.

Brittany and I COULDN'T stop talking, so this episode is clocking in as the longest episode ever on the Talk Copy to Me podcast, but I highly suggest you listen to it all because there is so much packed into our time together.

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Read the show notes and view the full transcript here: https://erinollila.com/how-marketing-has-changed-with-brittany-mcbean/

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Learn more about our guest expert, Brittany McBean

Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, audience-focused, high-converting copy for online entrepreneurs & educators.

She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our voice to build up, magnify, and support historically & systemically marginalized people.

Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7-figure launches & funnels through clear messaging and anti-manipulative marketing practices.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.

Stay in touch with Erin Ollila, SEO website copywriter:

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