Talk Freight

Curious about the powerful tools TruckerTools offers drivers for free? Listen to this quick overview to get the run down!

10 years ago when I started in the industry, my competition as a broker was just another broker. Now, the industry is facing the rise of "digital brokerages" How can veterans stay competitive and how can new-freight-brokers become successful in a changing industry?

Drivers: This is serious stuff. Just 10 months ago, freight  economist, Noel Perry, predicted a freight recession. It’s hard to say-  but we are here. We are heading into one as we speak. There are  people out there saying “Brokers rig prices” because they don’t know the  numbers. Look at the numbers yourself and make your own determination and start preparing. It’s going to get scary and it will get scary quick. 

Don't believe the hype! Stop opening up brokerages without industry knowledge! You will fail and will fail quick! You wouldn't believe how many people I talk to on a weekly basis who were granted brokerage authority WITHOUT experience then asks "Craig, how do I set up my brokerage to be successful" I always respond with, "Well, first off, you put the cart in front of the horse, so I hope you have a job or savings.."

I am often asked "Craig, What exactly do you do" Great question! In this podcast, I explain what I do in a nutshell. 

Before you can appreciate what shippers look for, you have to understand what they are up against. Shippers are bombarded from brokers & carriers wanting to ship their freight daily. They can almost-literally throw a rock blindfolded and hit 20 brokers and 10 carriers “with trucks in the area” wanting their freight. No wonder shippers expect great service, right!? In a highly competitive market, how can you stand out to shippers looking to hire transportation providers?

How do you visually represent your business? A trucking website and an email that matches, completely enhances your trucking company image at least 10 fold. I’ve worked with small family trucking companies I swore had 20+ trucks just by the way their website & emails visually looked but it was the guy who drove and the wife running the office before expanding their fleet. It may sound crazy but think about this, trucking is an industry with a huge budget. It makes some decision makers hesitant trusting carriers with $250,000 or even a half mil in freight a year when they use a @gmail and have no online presence such as a website. 

Every year, hundreds of new brokerage authorities are granted, and every year, brokerages close doors or go bankrupt. Why is that? In this podcast, I share the 4 Major Reasons New Brokers Fail. If you're looking to be a successful freight broker or freight agent, you need to take notes!

Having trouble receiving detention from brokers? 

I wanted to share what I do to receive detention from brokers. Do this with EVERY SINGLE LOAD WITHOUT FAIL to get every dollar of detention you deserve!