Talk Paper Scissors

Brands have come a long way since Bass & Co. Beer became the first registered trademark in the United States on January 1, 1876. From dependability to differentiation; expressive statements to experiences; iPods and influencers. Today, brands impact us in ways unique to our life on planet Earth right now, which is different from the way our parents generation, grandparents generation, and great grandparents generation all experienced brands... and it’s amazing to think that that’s as far back as branding’s genealogy goes. At 144 years young, the field of branding is still in its infancy and there are so many places it can take us. However, before we’re tempted to lay on the gas pedal and hit the road for a branding adventure, it’s important to look in the rear-view mirror to see where we’ve come from... enter today’s talk.  

In this episode, find out how brands have evolved and, more importantly, if Betty Crocker was a real person.

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Perhaps it’s no coincidence that Time Magazine’s Man of the Millennium and the wealthiest person in the world today both got their starts the same way: selling books. 

While the story of Gutenberg’s bible isn’t as polished as Amazon’s delivery service, it’s a story worth telling. 

In this episode, learn more about the man who helped propel communication technology, and therefore society, forward so that you can listen to this podcast today. 

This one’s for OG, JG. 

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In this episode we dive into what it takes to produce a softcover book. There are three main processes to manufacturing a book: printing the text, printing the cover, and binding the two parts together. It's the classic story of text meets cover, they connect over glue, and live happily ever after. (We also talk giant rolls of toilet paper and giant glue guns.)

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This episode is all about The Brand Gap by Marty Neumeier. In this timeless classic about branding and design, Marty explores what it means to build a strong brand (hint: it's more than a logo) and I share my top 3 Aha! moments revealed in the book. This book and this episode are not to be missed by anyone who wants to learn about the immutable laws of branding. 

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This episode is all about Comic Sans. Comic Sans is the cilantro of typefaces: either loved or hated with a passion. Comic Sans is also like an undercover spy fronting as a children’s entertainer, getting to travel to places where he'd never normally be allowed. Learn more about a typeface that's defined a generation. 

Also in this episode, learn more about the host, Diana Varma, as well as where this podcast is headed. 

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