‘Adventure Travel’ is a broad term. For some it can mean simply making their way around a developing country, while for others it may mean hurtling down Class-5 rapids in a kayak. That’s one thing that’s so great about travel - it means different things to different people and can be qualified in many different ways. On this episode we speak with three industry leaders in adventure tourism in Asia, John Roberts, Mei Zhang, and Willem Niemeijer, and hear where they think the industry is headed.