Talking Insights

In this insightful episode of Talking Insights, host Antonio is joined by Xabier Palacio to discuss the ICC/ESOMAR Code of Conduct, a key document upholding integrity within the market research industry.
 
They explore the history of the code, why it matters, and the extensive consultation process involving professionals, companies, and associations worldwide. Xabier shares how the code addresses modern challenges, such as AI and privacy, ensuring responsible research standards. 

Whether you’re a market research veteran or new to the field, this episode offers a deep dive into the ethical backbone of our industry.

Learn more about the code here: https://esomar.org/code-and-guidelines/icc-esomar-code

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Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

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If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

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Esomar 2025 

In this episode of Talking Insights, we sit down with Garrett Chandler from The Evolved Group to talk about ‘The Book of Boobs,’ a unique project aimed at changing societal perceptions of body image, particularly for women who’ve undergone reconstructive surgery. 

Discover how the combination of art, photography, and technology is helping women make empowered, informed decisions about their bodies, and hear about the role of insights in driving this important initiative forward. 

Learn more about The Evolved Group: https://www.theevolvedgroup.com/ 


Stay tuned for our episodes every Wednesday and special series on Mondays! 




This episode was sponsored by Question Pro! (https://www.questionpro.com/) 

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

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Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this special episode, Antonio hosts Xabier Palacio to discuss the evolution of data analytics and the insights industry. From the historical context of industry reports, the growth of research software, the impact of AI on the workforce, and the interconnectedness of various sectors within the insights ecosystem. The conversation highlights the importance of quality insights, the democratization of data, and future trends shaping the industry.

This is the first of a 3 episode series following the work done at ESOMAR. Every Monday for the next 3 weeks, you can expect to learn more about a part of the company and its impact on the world. 

Stay tuned for more!

Learn more about the report "Evolution of the Data, Analytics and Insights Industry" here: https://esomar.org/the-evolution-of-insights

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

Welcome to another episode of Talking Insights! 

In this special episode recorded live at the ESOMAR Congress in Athens, we explore the impact of the cost of living crisis on different socioeconomic groups with An Hodgson from Euromonitor and co-author Jana Rude. Discover how inflation reshapes consumer behaviour and how businesses respond with nuanced strategies. We delve into the research methodologies behind their insights, which span data from over 100 economies, and discuss how technology plays a crucial role in driving adaptation and innovation.

This episode is brought to you with the support of Question Pro (https://www.questionpro.com/)

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

This week, we try to find the truth on Talking Insights! 

Andrea Micolta López and Valentina Acevedo Marulanda from Postobón, Colombia discuss the Say-Do gap in consumer behaviour, emphasizing the importance of understanding what consumers actually do versus what they say. 

They share insights on how their app collects real-time data on beverage consumption, the significance of anonymity in research, and the need for brands to connect with consumer passions. The discussion also highlights the cultural nuances in market research, the role of technology in gathering insights, and the balance between technological tools and human understanding in effective marketing strategies.

One of the key insights from this conversation is that cultural context is crucial for effective market research, which is really in line with the recent episodes. 

Thank you Andrea & Valentina! 

#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling Say-Do gap, consumer behaviour, brand strategy, market research, technology in marketing, cultural insights, consumer passions, anonymity in research, consumer insights, brand connection

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

Welcome to another episode of Talking Insights! 

In this insightful conversation Serge Mumbu (Target SARL) discusses the unique challenges and opportunities of conducting market research in Africa. He emphasizes the importance of understanding the continent's diversity, the role of innovation and technology, and the need for continuous learning and adaptation in the field. Serge shares his journey in building a market research company and highlights the significance of customizing research methodologies to fit the varied cultural and economic landscapes across African countries.

If you want to know more about Target SARL: https://directory.esomar.org/company/3835/TARGET-SARL 

The next Africa Community Circle is on the 17th of October, with the focus on exploring the role and future of online panels in market research, specifically in the context of Africa. 🎟️  You can join the event here: https://event.on24.com/wcc/r/4718179/148E6CC4893BE2D7AD22B2533CFDF3EB 


This episode was recorded live at the ESOMAR Congress in Athens and sponsored by Question Pro. 

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this conversation, Dr Vivienne Ming discusses the relationship between AI and human potential, exploring how AI serves as a tool for understanding human behaviour and creativity. She emphasizes the importance of human uniqueness in a world increasingly influenced by AI, the paradox of information overload leading to decreased innovation, and the need for individuals to explore their originality amidst technological advancements.

Learn more about Dr Vivienne's work here: https://socos.org/
and learn about The Human Trust fund here: https://www.thehumantrust.org/ 

Chapters

00:00
Introduction to AI and Human Potential

03:05
The Evolution of AI and Its Applications

05:59
The Intersection of AI and Human Creativity

08:50
The Role of AI in Communication

12:11
The Importance of Human Uniqueness

15:05
The Information Exploration Paradox

17:53
The Future of Human Creativity in an AI World

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

Welcome to another episode of Talking Insights! 

This week, we have Lucy Davison and Iosetta Santinni with us to discuss next week’s workshop from the ESOMAR Academy called “Beyond Storytelling”.

Years of storytelling have empowered us to create better reports, yet we strive for a greater impact and resonance within our organizations. We aim to break free from drowning in data and confusing our stakeholders. After all, what good is a well-told story if it goes unheard?

This exclusive virtual training offers you access to six hours of enriching content, divided into three engaging live sessions. Designed to elevate your skills at your convenience, you'll have the opportunity to download resources, connect with the trainer, and earn a certificate upon course completion. Additionally, the training will be available on-demand for up to 12 months for paid delegates.

🗓️📌22 October, 13:00 - 15:00 UTC 

💡Secure your spot now:

https://esomar.org/trainings/beyond-storytelling

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

Welcome to another episode of Talking Insights! 

This week we have Lester Sualog and Beatrice Dy with us to discuss Sustainability in the Banking System.

They share their backgrounds and motivations for focusing on sustainability. The conversation covers topics such as integrating sustainability into banking practices, the challenges banks face in becoming more sustainable, the potential for greenwashing, and the importance of trust between banks and consumers. They also discuss the idea of a global standard for sustainability in banking.

🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️

This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will join us in Athens! 🌟Discover the innovative strategies these industry leaders use to elevate their market research and marketing efforts.🚀

Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝

🏛️ Secure your spot now:

www.esomar-congress.com/

Let's craft the future together!

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Subscribe to ESOMAR - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• Follow us on Twitter - http://bit.ly/2ZtT0PJ

• ESOMAR LinkedIn - http://bit.ly/2Drifcg

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#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongress 

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

Welcome to another episode of Talking Insights! 

Today, we are thrilled to have Marta Bierca join us to discuss the significance of diversity in market research, emphasizing the importance of considering gender identity and moving beyond traditional binary perspectives.

The conversation also touches on how Gen Z and millennials are redefining concepts of feminism and masculinity. It highlights the influence of pop culture and the role of brands in embracing a more non-binary approach. The discussion emphasises the importance of brands taking genuine action and involving non-binary individuals in the conversation.

🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️

This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will join us in Athens! 🌟Discover the innovative strategies these industry leaders use to elevate their market research and marketing efforts.🚀

Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝

🏛️ Secure your spot now:
www.esomar-congress.com/

Let's craft the future together!

————————————————————————————————————————————————

Subscribe to ESOMAR - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul
• Follow us on Instagram - http://bit.ly/2DwFVfj
• Follow us on Twitter - http://bit.ly/2ZtT0PJ
• ESOMAR LinkedIn - http://bit.ly/2Drifcg
• ESOMAR Facebook - http://bit.ly/2ZrlU37

On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!

#ESOMAR #ESOMARInnovation24#diversityandinclusion  #MarketResearch #ESOMARCongress

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025