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In this conversation, Rhiannon Bryant and Dave McCaughan discuss the evolution of AI in market research, the importance of maintaining originality in the face of technological advancements, and the varying impacts of AI across different industries. They reflect on the challenges and opportunities presented by AI, emphasising the need for individuals to adapt while preserving their unique voices and perspectives.
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
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If you’d like to be featured in a future episode or share your story, send us an email at [email protected].
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Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Rhiannon Bryant and Colleen Ryan discuss the evolution of research and insights, particularly focusing on the impact of AI on the industry. They reflect on the changes observed over the years, especially in the context of the recent ESOMAR Asia Pacific Conference.
The discussion highlights the shift from viewing AI merely as a tool for efficiency to recognizing its potential for enhancing effectiveness and creating new products. They emphasize the importance of the human element in research, suggesting that curiosity and understanding human behaviour are crucial for leveraging AI effectively.
Send us Fan Mail
-----------------------------------------------------------------------------------------------
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
-----------------------------------------------------------------------------------------------
If you’d like to be featured in a future episode or share your story, send us an email at [email protected].
-----------------------------------------------------------------------------------------------
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this Talking Insights episode, Rhiannon Bryant interviews Srinivasan Mohan from Diageo about the challenges and innovations in consumer insights, particularly in the regulated alcohol market in India. They discuss the importance of understanding consumer motivations, the research methodologies employed, and the design of brand experiences that resonate with different consumer segments. The conversation highlights the need for creativity in engaging consumers amidst strict regulations and the insights gained from extensive research.
Send us Fan Mail
-----------------------------------------------------------------------------------------------
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
-----------------------------------------------------------------------------------------------
If you’d like to be featured in a future episode or share your story, send us an email at [email protected].
-----------------------------------------------------------------------------------------------
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
The conversation revolves around the Asia Pacific Conference, focusing on the importance of CEO networking, collaboration, and insights gained from recent research. The speakers discuss the significance of the CEO dinners, the challenges faced by leaders in the industry, and the evolving priorities in the context of AI adoption and revenue growth.
Send us Fan Mail
-----------------------------------------------------------------------------------------------
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
-----------------------------------------------------------------------------------------------
If you’d like to be featured in a future episode or share your story, send us an email at [email protected].
-----------------------------------------------------------------------------------------------
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
🎙️ Talking Insights is back with a special episode recorded live at the ESOMAR Ignite! event in Bangkok!
Kicking off our December series, Rhiannon Bryant, ESOMAR, sits down with Joven Lee from CINT to unpack the buzz around this year’s event and dive deep into the transformative world of AI. Together, they explore its far-reaching impacts across industries, the vital role of unbiased data, and the pressing challenge of fighting fraud in the digital age. Rhiannon also shares her enthusiasm for what lies ahead, emphasizing the importance of keeping the human element at the heart of AI development.
Join us as we spotlight the future of insights through this dynamic conversation. Don’t miss it!
Send us Fan Mail
-----------------------------------------------------------------------------------------------
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
-----------------------------------------------------------------------------------------------
If you’d like to be featured in a future episode or share your story, send us an email at [email protected].
-----------------------------------------------------------------------------------------------
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Antonio and Jonas discuss the evolving landscape of market research, emphasizing the importance of understanding consumer behaviour through empathy and technology. Jonas shares insights from his experience at GetWhy, highlighting how AI is transforming the research process by providing quicker and more accurate insights. The discussion also touches on the need for specificity in research, the role of empathy in connecting with consumers, and the future of market research as a strategic partnership within organizations.
This episode has support from Question Pro. You can learn more about the online survey software and tools here: https://www.questionpro.com/
Send us Fan Mail
-----------------------------------------------------------------------------------------------
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
-----------------------------------------------------------------------------------------------
If you’d like to be featured in a future episode or share your story, send us an email at [email protected].
-----------------------------------------------------------------------------------------------
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
Welcome to Talking Insights, every week our ESOMAR hosts explore the minds of researchers dedicated to understanding our ever-changing world.
The conversation explores the complexities of sustainability in business, emphasizing the importance of genuine engagement, trust-building, and the need for brands to adapt to changing consumer expectations. It highlights the challenges brands face in aligning their sustainability claims with actual practices and the necessity of understanding consumer insights to foster meaningful relationships. The discussion also touches on the evolving landscape of sustainability and the imperative for brands to stay ahead of the curve.
Know more about C SPACE here: https://cspace.com/
This episode has support from Question Pro. You can learn more about the online survey software and tools here: https://www.questionpro.com/
Talking Insights and Research World are part of ESOMAR.
Send us Fan Mail
-----------------------------------------------------------------------------------------------
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
-----------------------------------------------------------------------------------------------
If you’d like to be featured in a future episode or share your story, send us an email at [email protected].
-----------------------------------------------------------------------------------------------
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, António and Liviu Micu discuss the intersection of sustainability, consumer awareness, and regulatory changes in the market.
Liviu shares insights from his research on how consumers can differentiate between genuine eco-friendly products and those that engage in greenwashing. They explore the recent EU directives aimed at enhancing transparency and accountability in product claims, particularly focusing on durability and repairability.
The discussion highlights the importance of consumer trust and the potential impact of these regulations on businesses and the market as a whole.
If you're interested in the study "Green power to the people - Greece and UK", you can find all the information here: https://www.datadiggers-mr.com/resources
Send us Fan Mail
-----------------------------------------------------------------------------------------------
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
-----------------------------------------------------------------------------------------------
If you’d like to be featured in a future episode or share your story, send us an email at [email protected].
-----------------------------------------------------------------------------------------------
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
Dive into an inspiring conversation as António sits down with Pravin Shekar, a true trailblazer in the world of market research. Known for his fearless innovation and entrepreneurial mindset, Pravin shares his personal journey, from early career pivots to industry-shaking decisions that shaped his path.
This episode unpacks the unique power of blending social impact with research, the art of staying creatively rebellious while honoring industry standards, and the value of cultural diversity in shaping insights. Pravin also delves into the latest technology trends sweeping Asia-Pacific and offers invaluable advice for young professionals eager to make their mark.
Whether you’re passionate about market research, social impact, or just love a good story of fearless innovation, this episode is packed with wisdom and inspiration. Join us for an eye-opening conversation that highlights the importance of networking, continuous learning, and breaking the mold in the world of insights!
If you are interested in the IGNITE! Conference you can find all the information here: https://www.esomar-apac.com/
Send us Fan Mail
-----------------------------------------------------------------------------------------------
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
-----------------------------------------------------------------------------------------------
If you’d like to be featured in a future episode or share your story, send us an email at [email protected].
-----------------------------------------------------------------------------------------------
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Kristyna and Vit from NMS Market Research discuss their award-winning project on sexual violence in the Czech Republic, focusing on public perception and legislative change.
They explore the impact of polarized societies on policy-making, the importance of public opinion research, and the role of market research in understanding societal issues. Their insights highlight the need for stakeholder collaboration to drive change in legislation and public perception.
Discover more about this competition ➡️ https://lnkd.in/ePFY6Enr
And more about the research from Kristyna and Vit ➡️ https://researchworld.com/articles/research-got-talent-research-for-legislative-change
Send us Fan Mail
-----------------------------------------------------------------------------------------------
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
-----------------------------------------------------------------------------------------------
If you’d like to be featured in a future episode or share your story, send us an email at [email protected].
-----------------------------------------------------------------------------------------------
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
From the publisher's feed
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of…