Welcome to another special episode of Talking Insights! Join us as we explore The Art & Science of Innovation in Chicago from earlier this month.

Today, we’re excited to host Jorge Calvachi from La-Z-Boy.

La-z-Boy, a well-known furniture brand, embarked on a transformation journey to extend its reach and grow its brand. The company faced challenges of being seen as a nostalgic brand and needed to find a way to be relevant in the modern market. They focused on understanding the consumer and their needs, using curiosity, courage, and compassion as their guiding values. The company identified six dimensions of comfort and incorporated technology and innovation into their products, such as voice activation and AI integration. The COVID-19 pandemic led to increased sales in the furniture industry, but also supply chain challenges.


🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️

This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀

Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝

Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at [email protected].
Secure your spot now:
www.esomar-congress.com/

Let's craft the future together!

#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongressv

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Leonardo Valente, CEO of LivePanel, discusses the use of synthetic data and machine learning in market research. He emphasizes the importance of real solutions and value in the AI hype. Valente explains how their technology uses machine learning models to predict responses and augment the sample. He compares their approach to LLMs, highlighting the focus on people's opinions. Valente also addresses the issue of data quality and the trustworthiness of third-party providers. He concludes by expressing excitement about the industry's adoption of synthetic data. 

synthetic data, machine learning, market research, AI, data quality, third-party providers, ESOMAR, ASI, ClientSummit, Chicago

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Insights are the foundation of our economy. It is essential for product testing, pricing, and packaging. 

In this episode, Bob Birdsell and Sandy Casey (InnovateMR) cover topics such as fraud in market research, the impact of quality initiatives, pricing in the industry, survey design, the state of the industry, and the importance of industry associations. The main takeaways include addressing fraud and pricing issues, improving survey design, and recognising the importance of insights in driving business success. The conversation also highlights the role of industry associations in providing guidance and support.

insights, economy, fraud, quality initiatives, pricing, survey design, state of the industry, industry associations

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QuestionPro's research on Taylor Swift generated significant media exposure and showcased the importance of market research data for journalists and storytellers. The research revealed insights into the economic impact of Taylor Swift's concerts and the amount of money fans spend on tickets, merchandise, and other expenses. The success of QuestionPro's research serves as a blueprint for others looking to gain exposure and attract media attention. The conversation also touched on the role of SMR's North American representative team and the significance of regional events in the market research industry.

Key Takeaways

• Market research data can provide credibility and legitimacy to journalists and storytellers.
• Timeliness and impactful data are key factors in attracting media attention.
• QuestionPro's research on Taylor Swift demonstrated the economic impact of her concerts and the amount of money fans spend on related expenses.
• SMR's North American representative team plays a crucial role in connecting the global market research community.
• Regional events, like the Art and Science of Innovation conference, are important for showcasing the presence and impact of market research in specific markets.

QuestionPro, Taylor Swift, market research, media exposure, economic impact, SMR, North American representative team, regional events, ESOMAR, ASI, Chicago

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Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Daniel from The Palmerston Group. With extensive experience in integrating AI into market research, Daniel is here to share valuable insights and demonstrate some applications he will cover in his presentation, "Exploring AI: A Brief Journey Beyond the Obvious."

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Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Adrian Terron from TATA Group, who will be discussing his talk titled "When Gen AI Meets Gen Z: Using Generative AI to Decode the Gen-Z Mind for Game-Changing Innovation. 

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🎙️ Welcome to a special edition of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host members of the Program Committee who will share exclusive behind-the-scenes insights and details about the event.

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In this episode, join host Iliya Hull and guest Paul Neto, an experienced market researcher and founder of Measure Protocol, as they delve into the evolving landscape of consumer data. Gain valuable insights into the impact of first-party, zero-party, and permissioned data, and discover how it shapes the future of data-driven decision-making. 

Read more about the report on Research World: https://bit.ly/48BTUgs

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Discover the art of effective leadership in this insightful podcast with James Sallows, Global Head of Consumer Business Insights Analytics, Haleon, and a global leader driving transformation in insights and capabilities. Join us as we explore the pillars of success—trust, advocacy, and self-promotion. Gain actionable insights on building transparent, empowered teams and navigating the challenges of leadership. Whether you're a seasoned leader or aspiring to grow, this episode offers valuable lessons to elevate your leadership skills. Tune in for a deep dive into the world of leadership coaching and uncover the secrets that shape impactful leaders.

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Explore the world of leadership hacks and career development insights in the market research industry with our host, Liubov Ruchinksaya. In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth. Learn how empathy, curiosity, and humility play crucial roles in shaping a successful career.

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