Talking Insights

🌎 LIVE from ESOMAR Latam 🌎

In this special Talking Insights episode, recorded live at the ESOMAR Latam conference in Lima, we sit down with Brennda and Leila, winners of the prestigious RGT Prize, to explore their award-winning project: HidroRed: Tejiendo redes por el agua.

🎧 This conversation (in Spanish) dives into:

- The realities of water access challenges in southern Lima
- The community-driven research that led to HidroRed
- How the project connects local populations with institutions to fight for clean water as a fundamental human right
- The role of the insights industry in driving sustainable solutions

This episode is also part of ESOMAR’s Climate Pledge efforts — highlighting how research professionals around the world are stepping up to build a more sustainable future.

👉 Learn more about the ESOMAR Climate Pledge: https://esomar.org/esomar-climate-pledge
📢 Subscribe for more live episodes, stories from the field, and insights-driven impact!

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Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

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If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

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Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this episode of Talking Insights, host António speaks with Takeshi Tawarada from Snap Inc. about the transformative power of Augmented Reality (AR) in marketing.

They discuss how AR enhances consumer engagement, creates emotional connections, and offers innovative ways for brands to interact with their audiences. Takeshi shares insights from his research on AR's impact on brand performance and the future of AR technology, emphasizing its potential to revolutionize everyday experiences and marketing strategies.

Chapters

00:00
Introduction to Augmented Reality

02:59
Transforming Marketing with AR

05:48
The Emotional Engagement of AR

09:13
Leveraging AR for Brand Experiences

11:57
The Future of AR Technology

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this episode of the series "Voices of Market Research", host António interviews Elise Misse, the Global Strategic Insights Director at Ricola. 

They discuss Elise's journey into market research, the integration of diverse areas in the field, and the importance of understanding consumer behaviour through psychology. The conversation delves into workplace culture, the impact of leadership on employee wellbeing, and the challenges of burnout. Elise shares insights on supporting working parents and the future of people analytics in enhancing workplace wellbeing. 📹 

🇵🇪
ESOMAR will be in Lima for the annual ESOMAR LATAM Conference from April 1-3. You can find all the information about the programme here: https://www.esomar-latam.com/ 

The tickets are flying, but you can still get yours! 

📚📹

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this episode of Talking Insights, host António interviews Karen Lieshout, co-CEO of Skim, a global insight-based consultancy that helps leading companies elevate their pricing, brand communication, and innovation strategies.

Together, they discuss her extensive experience in the insights industry, the evolution of consumer decision behaviour, and the challenges of leadership in a rapidly changing market. Karen shares insights on the importance of adaptability, the impact of data democratisation, and the significance of company culture. She also reflects on her unique role as a co-CEO and the importance of collaboration and gender equality in leadership.

📚📹 

And 🇵🇪 in just a couple of weeks, ESOMAR will be in Lima for the annual ESOMAR LATAM Conference. You can find all the information about the programme here: https://www.esomar-latam.com/ 

The tickets are flying, but you can still get yours! 

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this episode of Talking Insights, host António speaks with Kahren Kersten, an independent consultant and VP of Research on Research at the Insights Career Network. 

They discuss the challenges in the job market for insights professionals, the importance of upskilling, and the evolving role of leadership in the industry. Kahren shares her journey in market research, the significance of collaboration, and the need for consulting skills in driving effective decision-making. The conversation highlights the importance of adapting to changes in the industry and the value of integrating diverse skill sets for better outcomes.

 📚📹 

And 🇵🇪 in just a couple of weeks, ESOMAR will be in Lima for the annual ESOMAR LATAM Conference. You can find all the information about the programme here: https://www.esomar-latam.com/ 

The tickets are flying, but you can still get yours! 

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this conversation, António and Bel Kerkhoff-Parnell discuss the intersection of market research, activism, and social impact, focusing on the challenges faced by women in the South African wine industry. 

Bel shares insights from her recent work in South Africa, emphasizing the importance of supporting indigenous brands and the need for meaningful narratives in branding. They also explore the challenges of publishing activist scholarship, the role of technology in education, and the significance of collaboration in addressing social issues.

You don't want to miss this conversation!

📚📹 

If you want to explore more what was discussed in the episode, you can find more information here: 

Women on Farms documentary Everyone Together: https://www.fos.ngo/womenonfarms/

ERIF's Sinterklaas research: https://erifonline.org/tag/sinterklaas-reports/

Ses'Fikile Wines: https://sesfikilewines.com/

Oleaq Wines: https://oleaq.com/

Report on pesticide usage on South African farms: https://amabhungane.org/the-346-pesticides-that-cause-cancer-birth-defects-or-worse-and-the-fight-to-keep-them/

Race in the Marketplace book: https://www.rimnetwork.net/rim-book1 

 📚📹 

And 🇵🇪 in just a couple of weeks, ESOMAR will be in Lima for the annual ESOMAR LATAM Conference. You can find all the information about the programme here: https://www.esomar-latam.com/ 

The tickets are flying, but you can still get yours! 

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this episode of Talking Insights, host António speaks with Constanza Cilley, co-founder and executive director of Voices Research and Consultancy. They discuss the evolution of market research in Latin America, the impact of technology and AI, the challenges of conducting research in Argentina, and the importance of social impact in research.

Hear also some insights on the industry, advice for aspiring researchers, and the excitement for the upcoming ESOMAR conference in Lima.

🗺️ 🇵🇪

Finally, you can find all the information about the next ESOMAR conference in Lima, Peru in the link below: 

https://www.esomar-latam.com/

Join us as Latin America ascends to new heights, bringing the research community together in the stunning city of Lima! 

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In another extra episode of Talking Insights, our host António and the guests Dr. Nikolai Reynolds and Colin Ho discuss the concept of synthetic data. 

They explore synthetic data's applications in product testing and the challenges associated with its use. They also explore how synthetic data is generated, its accuracy compared to real consumer data, and the importance of combining synthetic and real data for effective market research. 

Learn everything about the future of synthetic data in the market research industry and a case study highlighting its practical applications.

The Research World article that sparked this conversation: https://researchworld.com/innovations/synthetic-data-just-a-hype-decoding-synthetic-data-for-product-testing 

And the Ipsos report that goes with the article: https://www.ipsos.com/en-ph/humanizing-ai-2-the-power-of-product-testing-with-synthetic-data 

🗺️

Finally, you can find all the information about the next ESOMAR conference in Lima, Peru in the link below: 

https://www.esomar-latam.com/

Join us as Latin America ascends to new heights, bringing the research community together in the stunning city of Lima! 

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this episode of Talking Insights, António engages with market research experts Zaya Boumaiz and John Presutti to explore the complexities of polling in the Middle East and Africa. 

They discuss the political landscape's influence on polling, the diverse political structures across Africa, and the unique challenges faced in conducting surveys in various regions. The conversation also highlights the impact of technology and social media on public opinion, particularly among the younger generation, and the importance of understanding cultural nuances in market research.

🌍 Get ready for ESOMAR Latin America 2025 in Lima, Peru! 🌟✨ 

This year's theme, "Altitude," captures our industry's high-flying ambitions and the breathtaking beauty of Peru. From April 1-3, 2025, dive into a world of groundbreaking insights, fresh perspectives, and innovative ideas. With simultaneous translation services, we welcome global attendees to celebrate knowledge and cultural exchange. Elevate your business and network with over 200 senior professionals from the region. 

Don't miss out – Register now and be part of this transformative event! 
https://www.esomar-latam.com/

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this episode of Talking Insights, host António speaks with Urpi Torrado, a leading expert in the Latin American market research and public opinion. 

They explore the complexities of polling in the region, discussing cultural and political similarities, the evolution of polling technology, and the challenges polling companies face.

Urpi emphasizes the importance of polling as a voice for the people, especially in a context of low public trust in institutions. The conversation also touches on the need for collaboration among industries to rebuild trust, and the role of data protection laws in ensuring the integrity of polling practices.

🌍 Save the date! 

February brings the highly anticipated ESOMAR Citizen Insight Summit event, a deep dive into how insights professionals contribute to global understanding. 

Learn everything here: https://esomar.org/events/esomar-citizen-insights-summit

🗺️ 🗓️ 

In April, ESOMAR  ascends to new heights, bringing the research community together in the stunning city of Lima! This year’s theme, Altitude, reflects both the soaring aspirations of our industry and the incredible setting of Peru—a megadiverse country with habitats ranging from the arid plains of the Pacific coast to the majestic peaks of the Andes. 

🇵🇪

Do you want to elevate the way you do business?

Join us in uncovering groundbreaking insights, fresh perspectives, and innovative ideas as we rise together to shape the future of insights!

All the info here: https://www.esomar-latam.com/

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025