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This is the first episode of a special two-part series with Michael Hutchens of Modano. Michael is an ex-investment banker, professional financial modeller, software-developing CEO.
Today Michael talks to us about the power of using numbers to drive the growth and strategy of your business, and the opportunities available for advisors to business in relation to this. Michael is also introducing us to a new software they developed, which makes financial modelling more accessible to small businesses.
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Episode Highlights:
* Recognising the opportunity to differentiate with financial analysis
* It's not the size, but the mentality that counts
* Start understanding some basic accounting
* Biggest hump for business owners and accountants
* Look at the drivers of your business
* Numbers can get hidden amongst other numbers
* Financial modelling for service businesses
* Don’t throw away understanding
Recognising the opportunity to differentiate your business and practice
I think the opportunity is recognising that the financial analysis that you're doing isn't just a necessary part of your compliance. It's recognising that it's a huge part of getting things done and growing.
We've been building financial models for companies since we started in investment banking back in 1999. But we started building strategic planning models for companies back from 2002. What we've seen over the last 15 approaching 20 years is a direct correlation between the companies that grow and succeed and the ones that actually proactively take their financial analysis seriously and really treat it as a skill that they take pride in rather than one that they actually get frustrated by.
You look at so many companies to this day and they have these disjointed messy processes where you've got effectively like a poindexter nerd, almost perceived to be a poindexter nerd in the background that's doing their accounting and their bookkeeping.
They almost align their actual financial reporting with their bookkeeping when in actual fact what you really want to be doing is saying let's look at historical data, process it, do some projections and look at different scenarios and use that information to empower us when we make decisions.
As a lot of younger people that are more tech savvy than the people were 20 years ago are coming through into CFO and COO roles, I think more and more of this is happening. But there are still a lot of companies out there that when we go to them and ask them for some type of clarity on their numbers, they won't have it. It's quite extraordinary because they generally only feel like they need it when they need something from a third party.
We deal with companies, huge companies that are looking at selling to home offices or Chinese investors an...