Although you might think of TiVo as the DVR of days gone by, the brand is still having an impact. These days, TiVo is part of Xperi Corporation, and the data that the company gathers is making it possible for brands to understand their customers better as it relates to TV and streaming advertising. Fariba Zamaniyan, the Vice President, Advanced Media and Advertising at Xperi Corporation, discusses that and more on this episode.

Tune in to learn:

• Understanding the landscape of TV advertising (7:25)
• Taking control and bringing tech in-house to harness the power of digital (10:00)
• Will Nielsen be prominent in the future? (16:50)
• What are brands doing today that is actually working when it comes to assessing consumer behavior? (22:20)
• How should brands think about segmenting customers to ensure the most success? (29:20)

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