In this week’s episode of A Shot of Caffeine, we discuss the powerful A/B feature of Klaviyo which eliminates the guesswork from each campaign. A/B testing is an experiment, showing users different variations at random. But how can eCommerce merchants really leverage this tool?
Listen to this episode to discover:
How can eCommerce brands use A/B testing to drive growth?
What to consider when implementing A/B testing?
Do’s and don’ts for A/B testing.
The full stack of benefits, from reduced risk, increased conversions and more.For more information about Zyber's Klaviyo packages:
https://www.zyber.co.nz/services/email-sms-marketing/
For more information about Klaviyo, the data-driven platform for email and SMS marketing:
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