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Unless you’re located in the UK
After over a decade in coffee, Mat
Mat’s Cup North talk is a short
NOTE: Due to some unfortunate interference with our wireless microphone, Mat's conclusion was horribly muffled. We're in the process of adjusting the audio file as best we can to compensate for the interruption, but in the meantime, we want to share a transcript of Mat's final thought before the Q&A (currently missing), as it's incredibly important:
If we give them the context, they can enjoy it better. It’s a silly one [the metaphor], but I quite like it.
Let’s come back to this, just quickly. We’ve not stalled--we are evolving, maturing as an industry.
How we deal with this maturation comes from how we communicate: if we communicate properly, with the right feedback, with the right context, we’ll become a mature industry.
Laurent, who is going to talk later, is involved in wine. We shouldn’t be imitating sommeliers, that’s their context!
We shouldn’t be imitating bartenders, that’s their context!
We’ve tried to move too far away from what we knew within the industry from the second wave, we’ve overreacted and we’ve become this new, confused way of looking at coffee.
We need to be brave enough to find our own style of service and through context, we can help everyone communicate better. Thank you.
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Want to hear more? Mat references talks by James Hoffmann
Unless you’re located in the UK
After over a decade in coffee, Mat
Mat’s Cup North talk is a short
NOTE: Due to some unfortunate interference with our wireless microphone, Mat's conclusion was horribly muffled. We're in the process of adjusting the audio file as best we can to compensate for the interruption, but in the meantime, we want to share a transcript of Mat's final thought before the Q&A (currently missing), as it's incredibly important:
If we give them the context, they can enjoy it better. It’s a silly one [the metaphor], but I quite like it.
Let’s come back to this, just quickly. We’ve not stalled--we are evolving, maturing as an industry.
How we deal with this maturation comes from how we communicate: if we communicate properly, with the right feedback, with the right context, we’ll become a mature industry.
Laurent, who is going to talk later, is involved in wine. We shouldn’t be imitating sommeliers, that’s their context!
We shouldn’t be imitating bartenders, that’s their context!
We’ve tried to move too far away from what we knew within the industry from the second wave, we’ve overreacted and we’ve become this new, confused way of looking at coffee.
We hate to break it to you: the rumours aren’t true. Despite the fact
Episode 42.5* sees them finally reunited, as they quickly catch up on
*Don’t mention the war. Or Episode 42.
We hate to break it to you: the rumours aren’t true. Despite the fact
Episode 42.5* sees them finally reunited, as they quickly catch up on
*Don’t mention the war. Or Episode 42.
It’s been quite a whirlwind these past two weeks—UK National Coffee Throwing
First up from Cup North is none other than 3FE’s mad-ideas man, Tamper Tantrum co-founder,
We don’t really have much to say other than that, really. This is
It’s been quite a whirlwind these past two weeks—UK National Coffee Throwing
First up from Cup North is none other than 3FE’s mad-ideas man, Tamper Tantrum co-founder,
We don’t really have much to say other than that, really. This is
On this week’s podcast, we are joined by a long-time listener and one
*Including the ever-important phrase, “skölpaddan bär en gul hatt.”
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After a successful jaunt up to Manchester for the UK National Coffee
Today’s talk from the catacombs is a truly fascinating one, offering a
We’re excited to bring this talk back for two reasons: (1) we’re
Episode 40 covers everything from coffee auctions to colour conflicts
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This podcast has been brought to you through the kind support of Nuova Simonelli--thank you!
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