We are gifted with love as an inheritance: to realize that Hashem is truly my Life, to realize that Hashem is truly my Father. But just because it's innate doesn't mean it is automatic –– it takes effort on our part. That effort brings these loves to a space of "the heart's desire," and  brings the Torah and mitzvot produced by their motivation to a higher place than instinct, to the world of intellect, the world of Beriah. These loves encompass elements of instinct, intellect, and Divine gift. So, why should we work hard to cultivate intellectual love from the ground up? Because it ignites the flames of passion, and, moreover, it constitutes the very purpose of Man.

artificially

There's the normal way of doing things –– start with basic fear, practice Torah and mitzvot and then let love illuminate your soul. But sometimes, love has to come first.

There are two levels of love – one is a gift, one is the product of human effort. When you finally arrive, your love becomes divested of all of pseudo loves, and yearns for the one and only true love.

Seeing past the obvious takes things to a whole new level

The vastness of the universe is mind staggering. But still... it's only superficial