So many leaders are burned out—checking all the boxes, meeting expectations, and still feeling stuck. Pallavi Jain wants to change that. As a seasoned HR executive and the creator of the Lead From Within program, she helps people step out of survival mode and reconnect with who they truly are—and how they want to lead and be known.

In this episode of Branding Room Only, Paula Edgar sits down with Pallavi to explore why personal branding starts with self-leadership. They trace Pallavi’s path from engineer to HR leader and unpack how her lived experiences—and inner transformation—shaped both her leadership philosophy and personal brand.

Pallavi shares her signature ATM Framework—a practical, powerful approach to building presence, taking responsibility, and making intentional choices. They also explore how identity, memory, and even generational trauma can shape—or distort—how we show up in the world.

This isn’t a conversation about polished personas or performative leadership. It’s about doing the real, internal work to build an authentic, resilient brand—rooted in clarity, alignment, and joy.

1:12 – Pallavi’s personal branding definition, self-description, favorite childhood quote, and energizing songs

5:37 – The influence of Pallavi’s upbringing on her brand and her career path from engineering to HR leadership

8:30 – What led to the creation of Pallavi’s Lead From Within program and ATM framework

10:17 – Pallavi’s tips for building your personal branding with authenticity and the impact of lived experiences on your brand 

17:33 – The premise of Pallavi’s program and framework, and how they help strengthen personal growth and empowerment

21:03 – The three steps of the ATM framework and the benefit of consistently implementing it 

29:20 – Common mistakes from not leading from within that lead to burnout and ineffectiveness

36:18 – How traumatic memories can impact your perception and those of generations to follow

40:20 – Why organizations should incorporate the ATM framework

45:18 - A breakthrough Pallavi achieved from using her framework and how to start tapping into the power within you

49:15 – What Pallavi will never do to compromise her personal brand and the magic she brings to a standing-room-only

Mentioned In Lead From Within to Stop Surviving and Start Leading with Pallavi Jain

Pallavi Jain 

The A.T.M. Framework For Personal Growth | Pallavi Jain | TEDxWilmingtonSalon

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Sponsor for this episode

PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.

Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at [email protected], and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.