Taps and Tees

The online coaching business has exploded. Most business owners know they could benefit from coaching. But shady online "gurus" have tricked them into believing it's possible to become an overnight success.

But that's not the case. It takes time to build a relationship and time to grow a sustainable business.

In this episode, marketing and business coach Jim Palmer discusses why relationships are key to a thriving business and the truth about how long it takes to create a successful marketing campaign.

Show highlights include:

• The top trait that predicts the success of a coach-client connection(10:46)
• The six-month rule for profitable coaching and marketing relationships (11:23)
• The smartest thing you can do as an entrepreneur to build a bulletproof business (15:01)
• Why turning down clients makes them appreciate you even more than if you worked with them (17:32)
• Dream Business branding secrets that make you irresistible to the right clients (20:41)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

Entrepreneurs often struggle with networking. It feels fake. Sometimes it seems like begging. And things just got more complicated with every event going online.

But you have to get out and meet people in order to grow your business. So what's the best way to do it effectively?

In this episode, networking expert Ashley Owens discusses what to talk about at networking events and the specific skills you need to become an expert networker and explode your business.

Show highlights include:

• How to seamlessly transition everything you know about networking to the online world to your business continues to thrive (5:24)
• The first skills to master to take you from novice to expert networker fast (8:33)
• Why online networking is an introvert's dream come true and how to do it effectively (9:12)
• How "Zoom Fatigue" is killing your sales pipeline and what to do to make your prospects love you again (11:53)
• A brilliant low-tech way to set yourself apart from your competitors (12:16)
• What to do before a networking event to guarantee you meet the prospects that will grow your business (15:40)
• The counterintuitive reason you need to avoid talking business at events in order to grow your business (15:59)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

Video has quickly become one of the most vital assets to the success of a business. When you have the right video content out in the world, your prospects and clients feel like they know you before you ever meet.

This familiarity helps you make more sales faster than you ever imagined.

In this episode, video marketing expert Ian Garlic discusses why video is the best thing for your business, and how to overcome your fear of going on camera.

Show highlights include:

• How the right video content can make the sale before you ever speak to a client (4:39)
• Why video helps you sell exactly what clients want to buy (hint: it's not your skills they care about) (7:56)
• The truth about your objections to doing video and how to overcome them (11:44)
• The #1 secret to making effective videos that sell for you (12:10)
• The secret ego-driven fear that prevents business owners from using video to dominate their industry (17:55)
• Common mistakes that make your videos unwatchable to clients (and how to fix them immediately) (20:38)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

The world of marketing is full of smoke and mirrors. From phony industry awards to hyped-up marketing, it's hard to tell the professionals from the scammers.

In this episode, marketing agency owner Jason Swenk discusses how to separate fact from fiction in agency marketing and why understanding marketing can save you time and money, especially when hiring someone else to do it for you.

Show highlights include:

• Why flashy, materialistic marketing should make you immediately skeptical of a coach or agency (10:31)
• A marketing mistake that repels the clients you most want to work with (11:19)
• The insidious secret behind marketing awards and why they shouldn't matter to you (11:45)
• A simple trick to becoming the person that your ideal client can't resist working with (15:19)
• Why understanding the marketing process saves you from blowing all your cash when you hire an agency (20:27)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

In golf, business, and life there are statistics that hold the key to getting to the next level. The problem is determining the stats you need to track. Chase the wrong stats and you'll never make any progress.

But what do you do when others in your field are more interested in protecting their sacred cows than improving?

In this episode, bestselling golf app developer Peter Sanders and I discuss the best stats to improve your golf game, a low-cost marketing strategy for explosive growth, and how you can revolutionize an industry even when gatekeepers try to keep you out.

Show highlights include:

• How golf magazines make your game worse (3:15)
• The surprising way thinking like an insurance analyst will level up your golf game (5:18)
• How to put the "Tiger Woods Effect" in play to grow your business faster than you ever thought possible (9:46)
• An essential advertising strategy that pays big dividends for the bootstrap entrepreneur (16:01)
• Why "Negative Stats" hold the key to dramatic improvement in all areas from the back nine to the boardroom (21:42)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

A good website grows your brand, lets you stand out and brings you new customers. But most websites suck—even if agencies charge thousands for them. If your website isn't clear, persuasive and on-brand, you lose out on thousands of potential customers.

In this episode, website expert Ben LeDonni stops by. Today, he tells you about the mistakes amateur agencies make—and how to fix them so you don't get burned.

Want to quit what doesn't work and get results?

Listen now!

Show highlights include:

• Why custom-coded websites can be horrible for your business (even though they cost 10x as much). (6:45)
• If your agency asks you for these 5 things, hire them on the spot. (9:35)
• How agencies "burn" business owners. (13:48)
• Why a great website is cheaper than you think. (16:18)
• Hidden marketing improvements Big Tech is hiding from you. (26:55)
• What Big Tech doesn't want you to know about marketing yourself. (26:55)
• A good reason to fire your agency—even when they get results. (29:35)
• An overlooked travel destination for your next well-earned vacation. (37:22)
• The best beer for your next ski trip. (39:55)
• A hidden marketing factor that makes craft beer geeks love a Miller High Life. (40:23)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

Whether you run a golf course, a brewery or another craft beverage company, you'll make most of your money from local customers.

People on the other side of the country won't walk into your taproom anytime soon. Marketing to them is a waste of money. And if you don't have the budget of a big corporation, you can't afford to waste your dollars on people who never show up in person.

In this episode, you'll hear about a cutting-edge marketing technology called Geofencing. With Geofencing, you market only to the people in your area who want what you have—the people who'll walk into your door.

Today's guest Justin Croxton does Geofencing for his clients and shows you how to reach more of the customers you want to meet.

Ready to stop wasting your budget on customers you'll never meet? Listen now!

Show highlights include:

• If a marketing agency can tell you this, sign their contract. (7:25)
• The easiest "quick win" marketing tactic you can execute now (it costs 3x less than other marketing campaigns). (11:05)
• Why a windfall of highly targeted traffic can be worthless. (15:36)
• How geofencing gets the competition's customers to come to you. (19:40)
• The "ROI myth" that kills marketing results. (21:36)
• Why your brewery needs an online shop. (26:50)
• 3 marketing assets you should've built 5 years ago—build them now. (28:46)
• An easy and free way to find out what your customers want from you. (30:46)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

When you're on top of the search results, SEO is fun. Google sends you free traffic without lifting a finger. But if you're on page 7 of Google, most people never hear about you. And when you're not seeing results, it's hard to justify spending money, time and effort on improving your SEO.

But SEO doesn't have to be a bad experience. In this episode, Chris Dreyer from Rankings.io stops by to show you exactly how you can make SEO work without spending a fortune.

Ready to get more traffic without all the effort? Listen now!

Show highlights include:

• How Google can cut your income by 87% overnight—and what you can learn from it. (4:11)
• The problem with quick fixes (even if they work). (5:20)
• How to get free "virtual real estate" that gets people to line up for your tap room. (8:08)
• 3 things that can put you on top of Google Maps' searches. (9:09)
• Do you need a blog to rank high in SEO? (11:20)
• The overlooked weakness of social media marketing—and how to shield yourself from it. (13:28)
• Why recessions are the perfect time to market more. (18:34)
• How Google reviews can ravage or skyrocket your business (and how to optimize them by writing a few words). (23:40)
• How golf courses can convert casual golfers into die-hard fans without doing more marketing. (29:39)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

Craft beer marketing is constantly changing. What worked in 2018 doesn't work in 2020. And what works today won't work tomorrow.

If you don't adapt, you get left behind. But if you execute what works, you can grow your business, no matter what's happening around you.

Steve and Scott from Market the Brew stay on top of the game constantly—they know what works in craft beer marketing. In this episode, they stop by to tell you exactly what marketing works—and what fails.

If you want to do effective marketing to survive the crisis, listen now!

Show highlights include:

• The 3 elements of effective craft beer marketing strategy. (5:00)
• Why a great brand can be a weakness if you slack off on this activity. (15:03)
• The heartbreaking truth about craft beer marketing in a crisis. (17:55)
• How laziness can make people hate your beers. (19:27)
• Some breweries will survive the crisis, others won't. Here's how you can survive. (22:10)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

Marketing, branding and storytelling are sexy topics. They're fun and grow your business. But if you slack off on the "boring" fundamentals, your business might go under before you get to the fun stuff.

Insurance is one of those topics. If your insurance doesn't cover a major accident, you're screwed. Kyle Rheiner insures more than 150 craft beverage companies.

In this episode, Kyle shows you how you can sleep easy and stop worrying about hidden risks in your company. Want to get your insurance right and get to the fun stuff in your business again?

Listen now!

Show highlights include:

• 3 signs you need better insurance now. (5:22)
• Why you should never do your own paperwork. (6:18)
• What good marketing and insurance have in common (both can cost or save you millions). (12:20)
• How to keep bad insurance coverage from killing your expansion. (13:44)
• 2 reasons your insurance company might leave you while you're still paying for coverage. (16:44)
• Get listed on this "Amazon for beer" platform and grow your sales in the crisis. (23:30)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.