Taps and Tees

There are thousands of marketing agencies who'd gladly cash a check from you. The problem: Most of them don't know what they're doing.

They'll plan a strategy for you, charge thousands in ad spend to your credit card—and disappear when none of it gets results.

But if you find one of the good agencies, they'll bring you new customers and make your business a beloved brand. In this episode, Joey Gilkey from Tribe Prospecting stops by.

Joey has worked with more marketing agencies than most business owners ever will. And he'll tell you how to separate good agencies from the bad ones.

Ready to find the right marketing agency instead of wasting your budget on amateurs? Listen now!

Show highlights include:

• Most agency owners are one type of person—and why that can doom cooperations from the start. (4:04)
• What really makes an effective sales process (it's NOT a slide deck). (8:15)
• This "hidden in plain sight" thing will tell you more about an agency than the CEO ever could. (11:38)
• If you read this on an agency's website, run the other way. (15:59)
• The case for not doing what business coaches tell you. (18:20)
• Should you discount your products because of the crisis? (22:46)
• A plug and play marketing strategy for golf courses in a pinch. (23:57)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

Hundreds of people want to tell you how to market. They all sell tactics, hacks and tools that worked for them.

But what works for them might not work for you.

You'll only know what works by testing and watching your numbers. Justin Christianson does that for a living. He knows what works in marketing—and what burns your hard-earned cash.

In this episode, Justin stops by to tell you what burns your cash in marketing, which agencies to run from and why he stopped drinking while he was sponsored by Budweiser.

Want to learn what really works in marketing? Listen now!

Show highlights include:

• An Arizona researcher wrote this "bible of better conversions" in the 80s—have you read it? (9:35)
• This "accounting mindset" will burn your marketing dollars—here's how to think the opposite. (12:09)
• Why being a workaholic is good. (18:39)
• Amateur marketers will lie to you for $10k per month—don't become their client!. (18:54)
• Why overnight conversion improvements are worthless, even if they bring in cash. (25:37)
• How golf marketing is changing and what your kids can learn from it. (35:26)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

Many business owners hit the panic button. They stopped all their paid ads when the crisis hit. It seems logical enough in tough times. Don't do anything that won't get results.

But shutting down your marketing is the most dangerous thing you can do.

In this episode, Jason Smith from Spot Light Social stops by. You'll find out how paid ads are changing and why now is a giant opportunity for paid ads—if you know how to do it right.

Ready to be one of the winners of this crisis? Listen now!

Show highlights include:

• The free Facebook tool that lets businesses see "Black Friday numbers" during the pandemic. (11:55)
• Why you shouldn't look at your ads every day (and how often to check on them). (15:07)
• Why great results on your paid ads are a warning sign. (16:39)
• 2 reasons your ads will fail after the crisis. (18:02)
• If an agency can't tell you this, run the other way. (20:45)
• One question that unmasks amateur Facebook marketers out for your money. (21:39)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

In these crazy times, the world is changing around you. Businesses are closed, the economy is down—but you still have to build your brand and bring in new customers.

You can't "sit this one out". If you don't adapt your marketing, someone else will. But you don't have to be one of the losers of this crisis.

In this episode, Gene Volpe stops by to show you how you can make this crisis a time of extreme growth.

Ready to do marketing that works while your competitors keep their head down? Listen now!

Show highlights include:

• Why today's "best practices" on social media are worthless tomorrow. (7:11)
• The marketing misconception that sends customers to your competitors. (8:58)
• How lowering your expenses now can kill your business after the crisis. (9:45)
• Screen time is up 80%. Here's why that's your biggest opportunity. (10:46)
• How an Armenian restaurant "wins" this crisis with nothing but a FaceTime account. (14:20)

Find out more about Gene Volpe here: http://genevolpe.com/

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

Links mentioned on the show:

https://apricotstonephilly.com

When it comes to the business world, the word hustle means to work hard relentlessly to achieve your goals. "If you're not hustling, you're losing" is the message we hear from a lot of people.

But today, we're talking about the word hustle from a marketing agency standpoint. How much hustle is your marketing agency bringing to the table - and are they prepared to hustle to solve your marketing problems - no matter what?

The Show Highlights:

• Sneaky marketing tricks the majority of Entrepreneurs fall for when growing their business (3:00) The secret to winning in business and standing out in competitive niches (5:00) A HUGE warning sign of a bad digital marketing agency (7:30)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

The honeymoon phase. It refers to the early part of a relationship where there's a blissful prelude - and this meaning has since expanded. It now can be referred to the early stages of business.

But what happens after this honeymoon phase is over?

What should you do when initial sales begin to grind to a halt?

That's the topic of today's episode and why a marketing agency cannot save your business.

The Show Highlights:

• The role of honesty in today's digital marketing landscape (3:25)
• Why you need to stop trying to 'catch lightning in a bottle' when it comes to business (9:00)
• What the most successful business owners and marketers focus on to practically guarantee their success (15:20)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

The relationship between a client and a marketing agency is a tender thing. It can be great, doomed from the start, or even degrade over time.

On today's episode, we're talking about knowing when you should give up and quit and when you should push on. Put another way - understanding where the line is between stubbornly pursuing a goal that isn't working and the persistence needed to actually make your golf or craft beer business move forward.

The Show Highlights:

• Early warning signs of a client/business relationship that's turning sour (1:10) What to do as an agency when you don't get a response from your client (6:00)
• How to have a 'clean' business relationship (8:40)
• The monthly non-negotiable task that'll help you build a bulletproof relationship with your clients (9:45)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

As a business owner, listening, understanding, and meeting expectations is a notoriously tricky task. It can be hard to find the balance between going the extra mile and being taken advantage of - but fortunately, there are a few things you can do to set - and manage - crystal clear client expectations from the start.

Whether you're a big marketing agency or even a small team, in today's episode, we talk about some of the golden rules that go into setting clear client expectations in relation to digital marketing.

The Show Highlights:

• How to evaluate your competition - and how to find out what they're doing! (2:50)
• What it takes to survive your first year as a small business owner (4:30)
• Essential tips for managing client & business expectations you can't afford to miss (6:00)
• The dirty truth about growing your business organically (7:45)
• Paid Ads Vs. Organic Marketing: Which is best for your business? (11:20)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

Being honest and showing integrity are two of the most important qualities when it comes to growing a successful and reputable Craft Beer or Golf Brand. With the rise of technology comes the even greater responsibility of being transparent. Businesses who fail to be transparent with their community and clients will find themselves on the slippery slope to business disaster.

Today's episode is all about why you should be leading your business with integrity and honesty.

The Show Highlights:

- The positive effects on your business when you lead with integrity (1:10) - A simple strategy that will almost always guarantee you the sale (2:00) - Avoid THESE types of people at all costs (3:00) - Why honesty IS the best policy in business (4:35) - How to confidently and consistently lead your clients to success (6:00) - Showing your customer what they'll 'actually' get for their investment (7:30) - Can we stop with the lazy and misleading social media agencies? (11:30)

Being integral and honest in your business is a choice. It doesn't rely on anything other than you! You have to decide to commit to giving your community and customers the best experience and service you possibly can.

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

One of the most influential ways to establish your business's' expert authority is through attaining awards.

There's a huge variety you can apply for on both a national and international scale. But how effective are multiple awards when it comes to growing your business?

Does it increase your credibility the more awards you receive? Does it attract more ideal clients? Or does it pool you in a red sea of 'me-too' businesses?

In today's episode, Marty talks specifically how he has used and leveraged awards (as well as their effect) in his Social Media Marketing Agency; Bad Rhino.

Here Are The Show Highlights:

- The types of awards your business should be applying for, and ones you can confidently hang your hat on (1:50) - Key things to look for when hiring a social media agency (6:30) - Wearing out your social media community: What you need to avoid (8:00)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.