Taps and Tees

When you think of marketing in today's day, email, social media and SEO commonly spring to mind. All these new-age internet marketing strategies cloud many people's memory - there was in fact a time before this new digital marketing era.

Sure, the television, radio and print advertising days are long gone, however, there are still a select few marketing philosophies that have stood the test of time and are still just as relevant today as they were 100 years ago.

Today, Marty shares some of these timeless 'traditional' strategies you can use - almost immediately - in your business, to start seeing rapid results.

Here Are The Show Highlights:

- Why internet marketing is like sitting around a piping hot BBQ (1:50) - Going against the grain to stand out in your market (4:50) - How to create huge amounts of customer loyalty almost instantly (8:00)

Tune in to today's show and begin reviving these 'traditional' but highly successful marketing philosophies into your business!

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

Today, social media is one of the most influential tools in your business's marketing arsenal. Do it correctly, and you'll create a strong connection with your prospects and customers. But most marketers and business owners often make the big mistake of diving head first into social media without a strategy.

To get the most out of social media and create the best customer experience possible, you have to have a clear strategy that not only builds strong relationships but also delivers engaging material. That's exactly what you're going to discover in today's show.

Here Are The Show Highlights:

- How to create engaging and powerful strategies on each social media platform (1:30)

- The most common reason you're not being heard on social media and a quick fix to solve it (2:50)

- How to 'ethically' leverage your competitors to scale your own brand (4:30)

- The secret to crafting top quality customer experiences to create great results (6:00)

- Why content is NOT king - and what actually is (7:20)

- How to create an 'online BUZZ' for your brand on social media (9:10)

Tune in to today's show to discover how to create an effective social media marketing strategy for your brand.

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

In recent years, social media has exploded and driven many businesses to put a huge focus on their social media marketing.

Today, more of people's time is spent on social media than ever before, and because the barrier to entry is set so low, it's relatively easy for businesses to begin using social media to grow their brand.

But just because 'it's free' doesn't mean everybody is taking full advantage and maximizing their efforts on social media.

In today's Taps and Tees Show, Marty shares 5 critical things to consider when it comes to hiring a social media agency to help grow your craft beer or golf brand.

Here Are The Show Highlights:

- Why 99% of business owners screw up their social media marketing by trying to do it all themselves (3:00) - The glaringly obvious reason you should consider hiring a social media agency to help grow your business (4:40) - How to make sure your social media content actually gets seen, consumed AND taken action upon (7:30) - The No.1 trait all successful businesses have on social media (11:00) How much should you pay for a social media agency? (14:30)

Hiring a social media agency can be both an important and difficult decision for your business (especially if you're not well versed in the world of social media marketing). Social media marketing is key to the future growth of your business, so make sure you hire the right person to help you manage it!

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

Time is your most valuable asset. No matter what you do, you can't buy it back. Unlike money and other resources, you can't SPEND time then go and earn more of it. It's not there to buy, rent or borrow. It's there to be used wisely and to enjoy the benefits.

So what should you do when someone asks to 'pick your brains' and how should you ask someone if you could 'pick their brains' without being annoying or disrespectful? Tune in to today' show and learn how Marty safeguards his time and deals with these 'time-sucking vampires.'

Show Highlights:

- Why everyone needs to learn to respect people's time (5:10)

- How to build, strong, lasting business relationships with meaningful gifts (7:30)

- Marty's immutable rule for picking someone's brain (10:00)

- One phrase that will immediately kill your credibility and could destroy your reputation and a really simple fix (11:50)

- The perfect way to respond when someone asks to 'pick your brains' AND how to ask to pick someone's brain WITHOUT being annoying or disrespectful (14:00)

In this episode, you'll learn some powerful lessons on how to maximize your use of time, by knowing how to respond when someone asks to 'pick your brains'.

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

As technology progresses in today's modern day, it's of a widespread belief that businesses must take advantage of this technology to stay 'successful' and easily accessible to customers.

Modernizing goes much deeper than simply upgrading your computer or downloading the latest update.

It's all about understanding the current state of 'social media' and where your audience's attention is. But sometimes, modernizing may not be the best way for your business, as you're going to discover in today's Taps and Tees Show.

Here Are The Show Highlights:

- What does the term modernizing mean and how can it drastically affect your business both positively and negatively (0:30) - The real truth about going back to basics and why it could be the best way to grow your brand (7:30) - How word-of-mouth advertising can harm your business (8:10)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

As technology progresses in today's modern day, it's of popular belief that businesses must take advantage of this technology in order to stay 'successful' and easily accessible to customers.

Modernizing goes much deeper than simply upgrading your computer or downloading the latest update.

It's all about understanding the current state of 'social media' and where your audience's attention is. And sometimes, modernizing may not be the best way for your business, as you're going to discover in today's Taps and Tees Show.

Here Are The Show Highlights:

- What does the term modernizing mean and how can it affect your business (0:30) - The real truth about going back to basics and why it might be the best way (7:30) - Why word-of-mouth advertising can be a bad idea for your business (8:10)

And if you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

When talking about community within the context of social media, it can have lots of different meanings depending on who you ask which creates confusion for the majority of craft beer and golf brands/businesses.

For you to get real results from your social media marketing, it's essential you focus a portion of your time building AND nurturing a community of people who love your brand.

Today, you're going to learn how you can leverage social media by pulling people together to create a close community of loyal, raving fans.

Show Highlights:

- What does the word 'community' actually mean when it comes to social media and how you can leverage it in your marketing (0:45) - Two of the GREATEST markets that are second-to-none at bringing a community together (1:30) - The one thing you most definitely shouldn't talk about with your social media community (10:50) - Using current events and trends to build a loyal community of people who love your brand and what you stand for (11:40)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

Facebook plays a critical role in the success of most businesses today.

It's a fantastic way to connect with your customers and share information about your business - almost instantaneously. But recently, Facebook's organic reach has been steadily declining, dying a slow, painful death which has made it harder than ever to reach people organically. It's becoming very much a 'pay to play' social media platform - which is understandable. At the end of the day, Facebook is a business.

But don't let that deter you.

In today's Taps and Tees show, you're going to discover some handy tips and hacks to revive your organic reach back from the dead.

Show Highlights:

- What does 'organic growth' actually mean? (1:20) - The two different traffic sources your business should be focussing on (1:40) - The reason behind Facebook's rapidly declining organic reach and what you need to be focussing on instead (4:40) - 2 vital components to boosting your organic social media reach (5:50) - Four simple steps to getting your content seen by more potential customers on Facebook (8:10) - Why posting MORE could be hurting your business (11:15) - Why automating everything is a really bad idea (12:00) - A quick hack to boost your Facebook organic reach almost immediately (15:50)

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

The heart and soul of any brand is deep-rooted in human connection. You're dealing with people, solving their problems and providing a great customer experience.

A great story gives your brand a living, breathing pulse. Telling your brand's story is a powerful strategy for building relationships and bringing people closer to your brand.

So how do you do it? How do you tell your brand's unique story in a world of noise? Today show will show you exactly how to tell your story the no bs way.

Show Highlights:

- Telling your story to magnetically attract pools of raving fans directly to the heart of your brand (0:40)

- The one thing you absolutely must NOT do when telling your brand's story (3:50)

- Marty's simple method for figuring out what your story actually is (5:45)

- The foundational cornerstones to any successful social media plan (8:30)

- Why success requires more than just a great product (12:30)

- A straightforward formula for massive brand success (13:40)

A story is the lifeblood of your brand. Don't shy away, keep it real, and remember never to be BORING!

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.

Welcome to The Taps And Tees Show: The podcast dedicated to showing people passionate about golf and craft beer, the no BS way of marketing their brand in a noisy online world to get real results.

In this pilot episode, your host Marty Mcdonald talks about his marketing agency; Bad Rhino Inc, his love for all things beer and golf, as well as an insight for future shows to come.

Here Are The Highlights:

- How to leverage paid online marketing to get the most for your brand (4:40) - The most common reason why even the best beer and golf brands fall apart and how to make sure you don't make the same mistake (7:00) - A simple but hugely overlooked benefit of hiring an agency to help you with your brand marketing (7:35) - How to put your social media marketing on STEROIDS (8:00)

Crack open a beer, tune in and enjoy today's show!

If you enjoyed today's show, make sure you head on over to www.tapsandtees.info and download your free report of 'No BS,' game-changing marketing tips and strategies that show you how to blow up your brand online.