In this episode of BUILDING & BREAKING, Nina breaks down Target's trust crisis, not as a political conversation, but as a brand case study.

Why did loyal shoppers like Nina, who went to Target every week, walk away? What lessons can salon owners, hairstylists, creative entrepreneurs, and beauty brands learn about lifetime customer (and client) value, consistency, and the cost of making decisions that are totally off-brand?

Nina contrasts Target's missteps with Costco's long-game brand clarity, sharing real-life examples of how knee-jerk decisions can break trust and shrink long-term loyalty, and lifetime client, team, and tenant (booth renter) value.

If you are ready to find more clarity of your salon brand story, which is the foundation for every decision you make, click here to learn more and get started with Creating Your Awesome Brand, A Complete Course for Beauty Pros.

Thank you so much for listening!