It’s the 1990s and Walmart’s replaced Kmart as America’s biggest retailer. 

But now that it’s on top, its business practices are under fire. And for Target, that’s an opportunity to paint itself as the friendly alternative to the Bentonville juggernaut.

But to really break through, Target knows it must stand apart from its bigger opponent. And it’s about to find what it needs in the design districts of New York City.

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