With new Trump administration tariffs set to take effect on April 2, 2025—dubbed “Tariff Day” or even “Liberation Day” by some—businesses are bracing for impact. In this special episode of Freight Buyers Club, host Mike King speaks with Cindy Allen, CEO of Trade Force Multiplier and former U.S. Customs and Border Protection (CBP) insider, about the evolving trade landscape. They break down the latest tariffs, their impact on supply chains, and what companies can do to prepare. From steel and aluminum duties to China’s retaliation and the complexities of enforcement, this is a must-listen for anyone navigating global trade.

This is an edited version of a longer interview with Cindy in EP37.

Produced with the support of Dimerco Express Group.  Learn more at dimerco.com.