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In this week’s episode, we bring you a full recap of the Tarte Cosmetics Dubai influencer trip that has taken over all of our social feeds. First, we recap the entire trip, including who was in attendance and a rough cost breakdown, before diving into why it was so controversial and some of the opinions from both sides of the argument.

Timestamps:

8:27 TikTok confirms that its own employees can decide what goes viral

17:06 TikTok’s ‘scar girl’ celebrates 700K followers after gaining notoriety for her controversial facial scar

21:08 Kylie Jenner reveals name of her son nearly a year after giving birth

23:43 The Gossip Girl reboot gets cancelled after two seasons at HBO Max

28:20 Selena Gomez holds hands with Drew Taggart from Chainsmokers

30:48 Tarte Cosmetics Dubai influencer trip recap - what it was, who went, rough cost assumption

34:41 Why it went viral and the controversy around the trip

50:37 What marketers & social media professionals have said about the backlash

Resources:

https://www.forbes.com/sites/emilybaker-white/2023/01/20/tiktoks-secret-heating-button-can-make-anyone-go-viral/?sh=9a167206bfd4 

https://www.theverge.com/2023/1/20/23564242/tiktok-heating-view-boosts-creators-businesses

https://centennialbeauty.com/nessa-barrett-defends-tiktoks-scar-girl-amid-controversy/ 

https://centennialbeauty.com/kylie-jenner-son-name-aire/ 

https://www.theguardian.com/tv-and-radio/2021/aug/25/gossip-girl-review-completely-stupid-in-all-the-wrong-ways 

https://www.thedailybeast.com/obsessed/gossip-girl-season-2-review-a-total-flop

https://sports.yahoo.com/selena-gomez-drew-taggart-were-205300096.html#:~:text=Cosmopolitan-,Selena%20Gomez%20and%20Drew%20Taggart%20Were%20Seen%20Holding,NYC%20After%20Her%20%23IAMSINGLE%20Post&text=On%20Saturday%2C%20January%2021%2C%20Selena,single%20in%20an%20Instagram%20Story

https://centennialbeauty.com/tarte-cosmetics-faces-controversy-over-lavish-dubai-influencer-trip/

https://www.voguebusiness.com/beauty/tartes-dubai-backlash-are-influencer-trips-tone-deaf-in-2023https://www.voguebusiness.com/beauty/tartes-dubai-backlash-are-influencer-trips-tone-deaf-in-2023 

https://www.glossy.co/pop/exclusive-tarte-ceo-maureen-kelly-sets-the-record-straight-on-the-brands-influencer-trip-to-dubai/