Join Brad on Tasting Tequila with Brad as he sits down with Eric Mora, the owner of M77 Tequila, to explore his inspiring journey from military service to crafting exceptional tequila. In this episode, Eric shares the evolution of M77 Tequila, a micro-batch spirit limited to 1,077 bottles per lot, and his commitment to quality, authenticity, and traditional tequila-making methods using high-quality agave. Discover the personal stories behind his brand, his strong ties to the tequila community, and his exciting plans for future expressions like Blanco, Reposado, and Extra Añejo. From honoring his grandparents' influence to building a legacy in the growing craft tequila movement, Eric's passion shines through.
Eric Mora's transition from the military to founding M77 Tequila
The importance of additive-free, authentic tequila production
Why M77 Tequila stands out as a micro-batch offering
Future releases and the evolution of the tequila industry
"I came up with the term micro batch."
"I want to keep it as hard as possible." "I love being part of it right now."
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00:00 Introduction to M77 Tequila
02:41 Crafting a Unique Tequila Experience
05:32 The Art of Distillation and Flavor Profiles
08:12 Building Relationships in the Tequila Industry
11:18 Community and Growth in the Tequila Market
14:03 Quality Over Quantity: The Philosophy Behind M77
16:50 Future Plans and Innovations for M77 Tequila
19:35 Personal Journey and Passion for Tequila
24:08 Crafting Unique Tequila Experiences
30:13 The Art of Distillation and Flavor Profiles
36:47 Branding and Packaging Innovations
39:24 Honoring Influences and Personal Connections
© Tasting Tequila with Brad
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