A conversation with Tate Atkinson, one-half of the husband-wife duo behind Free Cheese Prints, a custom screen printing shop in Amarillo. Known for their Amarillo-focused souvenir t-shirts and constant presence at local popups and community markets, Free Cheese has an intense loyal following and a compelling origin story. Atkinson shares with host Jason Boyett about his creative approach, how sobriety helped focus and grow his business, why he and his wife, Reesa, are so passionate about getting away from Amarillo to travel. This episode is sponsored by Pinnacle by Rockrose, SKP Creative and Panhandle Plains Historical Museum.