In the fourth episode of The Better Contractor Podcast, we dive deep into a critical topic that's at the heart of every successful business - the balance between words and actions when it comes to core values.  Join host Brent Oberlink as he welcomes esteemed guests who have navigated the intricate landscape of core values in business. Together, we explore how a company's stated values should align with its actual practices. Are your core values just words on a wall or a true reflection of your company's culture and actions?  This thought-provoking episode delves into real-life examples, challenges, and solutions surrounding core values in the contracting industry. Discover why walking the talk is essential, and gain valuable insights on how to ensure your business upholds its core values in both words and actions.  Don't miss this engaging discussion on "Words vs. Actions: The Core Value Dilemma in Business." Tune in for actionable takeaways that can transform your contracting business for the better.