Aidan and Ash wrap up the first installment of the College Admission Series (CAS) on a high note as they welcome on Heath Einstein, Dean of Admission at Texas Christian University (TCU). Mr. Einstein is in his tenth year at TCU, having spent the prior eight years as a college counselor at the most prestigious independent schools in New York and Texas. In this fascinating interview, Mr. Einstein discusses how data and analytics can explain the recent admission trends, and how TCU uses marketing analytics in their recruitment and admission process. Who was more convincing: Aidan or Ash? Vote at HoldMeBack.com