Teacher Turned Entrepreneur

Elaine Turso has it (almost) all figured out – and fortunately for us, she’s sharing!

A successful business coach and launch strategist, Elaine is that savvy cheerleader we all want and need in our corner. She takes start-up dreams from conception to execution, with down-to-earth insights, guidance and practical tips for getting the right building blocks in place. Elaine is the first to say that she took “the long way” in learning how to launch a thriving venture, but that’s okay! All those stumbles and teachable moments? They’re now rich fodder for helping her lucky clients.

As Chief Visionary Partner at her newest venture, INsource It Marketing Agency, Elaine supports aspiring entrepreneurs as well as those ready to take their business to the next level. She offers help at every stage: From identifying your passion to choosing the right venture to showcase it; from setting up infrastructure (branding, social media, content and web design) to learning when it’s time to say no to opportunity and put family first. Elaine has made the mistakes, so you don’t have to.

Taking that final leap into the unknown can be ferociously scary, but with Elaine’s warmth, creativity and concrete strategies smooth the way. She knows what it takes to develop your start-up and ensure that it takes flight (sustaining itself as something more than a side hustle).

Among the services Elaine provides:

• One-to-one coaching

• Master classes

• A video vault full of tutorials

• Office Hours, where she’s live and accessible

• Networking and “Done for You” services

• Her unique “Speedy Launch System”

Overwhelm is a real thing. It’s all too easy to get bogged down (which is why even the most seasoned and successful entrepreneurs retain coaches). Elaine knows what it takes to break through, starting with joy – the essential ingredient. She shares entrepreneurial tips and tricks as well as a compelling reminder: The magic happens outside our comfort zones. There’s no reward without risk, and there’s no risk that can’t be mitigated with the kind of support and services Elaine has built out especially for women who are going for it – like you!

Click here to schedule a strategy session with Elaine.

Here are the top takeaways from the conversation:

● Elaine’s career narrative boils down to following her bliss, starting in high school with a scrapbooking service that morphed into a thriving solo portrait photography studio that morphed into an entrepreneurial pull to help other people with their businesses.

● The first question to ask in all ventures: Does it bring you joy? If not, Elaine says forget it!

● Administrative, advertising, branding, content. Start-up ventures bring an endless to-do list of tasks that can drain essential energy and take up psychic space. Coaching and launch support frees you to focus on your core business needs.

● Don’t sacrifice time with family and friends. You can’t get those memories back.

● Tips for entrepreneurs without borders: Set some! Implement office hours, create an inviolable work zone where only business-related activity occurs and learn to say no when it’s time to put family first. Are you a people pleaser? Elaine advises: Get over it!

● Making the leap from a steady job into the entrepreneurial unknown takes courage (and ideally a pre-existing revenue stream or cash cushion). But nothing happens without risk.

● Remember: It’s outside your comfort zone that the magic happens.

Here's a quick look into the episode.

[02:05] Elaine shares her backstory, from how her start-up journey began with a pull toward the entrepreneurial dating back to high school and evolving organically from there.

[03:50] Elaine’s intuitive coaching style starts with identifying key words – emotional responses that signal where her clients need to go deeper. She focuses on authenticity, bringing honesty and clarity to foundational values. “If it doesn’t bring you joy,” says Elaine. “Don’t do it.”

[06:30] Coaching isn’t for neophytes only. Elaine – like a lot of established entrepreneurs – has not one, but two coaches advising her. She appreciates the differing feedback and finds it constantly adds dimension to her own professionals development.

[06:48] Elaine shares one of the most common ditches that entrepreneurs drive into: Imitating others with a cookie-cutter approach that only shuts down originality and creativity. Also: Customers will 100% smell that lack of identity and personality!

[10:03] Elaine uses a hybrid model that incorporates both one-on-one coaching and supplementary group sessions twice a week, affording clients lots of access. She also offers “done for you” services, from website building to graphic design; things that are not in you “Zone of Genius.” One other component she loves is serving as a connector among client-entrepreneurs with complementary talents, skills and needs.

[12:54] Elaine’s newest venture, INsource It Marketing Agency, offers clients a single point person to manage key elements and details. Businesses at all stages of maturity demand resources for branding, locating support personnel, boosting social media, developing content – all things that Elaine is already networked into and ready to provide!

[14:27] About empty-nesting and Elaine’s evolving role, migrating from mom to friend. It’s beautiful to watch her twentysomething kids blossom, but there’s no handbook! Much like good fences make good neighbors, Elaine believes good boundaries makes for good relationships with adult children.

[17:55] Finding the balance: Elaine shares hard-won lessons from her photography business, which she too often put first. She sacrificed some irreplaceable family memories before finally learning to say no – not easy for a people-pleaser. She implemented office hours and time-blocked vacations – then stuck with the plan. Another helpful tip: Set up a work zone and then limit business-related activity to that space so it doesn’t bleed into all parts of your home life.

[22:57] Taking the leap: Elaine advises starting your venture as a side hustle, building a revenue stream that will eventually afford you an offramp to quit your corporate job. You’ll know when the time is right because your regular job will start to get in the way of your start-up venture. “You don’t have to know the ‘how.’ You just have to know the ‘why,’ ” says Elaine.

[25:52] Elaine and Dori wrap up musing on their shared passion for the classic TV series “Friends.” It’s their go-to comfort show and a favorite way to unwind!

About Elaine:

Elaine is an intuitive Business Coach and Mentor, who helps other coaches, consultants and service-based professionals create the framework to launch highly successful, profitable businesses – including signature offerings, high-ticket programs, or companion products. She is also an author and recently launched INsource It Marketing Agency, a full-service strategic implementation agency.

Our entrepreneurial journey is like an artist commissioned to paint a portrait -The first stroke on the canvas will not make sense to anyone but the artist. The outsider looking at the canvas sees lines and colors, but the outcome isn't clear. They are tempted to direct the artist and give advice, but every painter must learn to trust their process. For many ambitious women, our gifts and talents are instinctual. Throughout our lives and careers, well-meaning parents and teachers want to guide us, but like the outsider looking at the canvas, they cannot visualize the completed portrait that will become our lives as we can.

Trusting the process is something that has served Clarissa Castillo-Ramsey, PsyD. well. Clarissa is an artist and coach who has been designing the canvas of her career for the last 30 years.

Clarissa's canvas included many colors at the beginning of her career as she explored different paths. At 30, this vibrant coach went back to school to study Organizational Psychology, leading to an 11-year career as an Internal Coach. During the pandemic, Clarissa decided to Paint Her Path with a broader brush adding Coach, Entrepreneur, and author Painting Your Path: 21 Interviews with Extraordinary Women to her canvas.

As the founder of Clarissa Studio, this creative soul is helping overwhelmed high-achieving women transition into full-time passion-driven entrepreneurship.

In this interview, we discuss how our childhood messages become our belief system, the power of trusting our creative process, and the steps for painting your path as an entrepreneur.

Here is a quick look into the episode.

● [00:02:12] Get to know Clarissa Castillo-Ramsey, PsyD. background and learn how early childhood messages impacted her career choices.

● [00:04:10] What did Clarissa know early in her career as a Corporate Coach that prepared her to launch her business and how the pandemic signaled that it was time to turn towards entrepreneurship

● [00:05:55] Clarissa's advice for passion-driven individuals who are ready to pivot into full-time entrepreneurship.

● [00:07:55] Visualization is a powerful tool that you can use to envision your future -Clarissa shares effective visualization practices.

● [00:08:17] Life can pull us further away from the women we were destined to become Clarissa shows us how to get quiet enough to take inventory and reconnect to what sparks joy.

● [00:10:14] How does Clarissa help her passion-driven clients plan their Corporate Exit Strategy? - Here, she shares her Signature Painting Your Path Framework, which includes: connecting to your authentic vision, advice for replacing your full-time income, staying consistent with daily goals, and the importance of having a growth mindset.

● [00:18:56] Eager to connect with Clarissa? Here she shares information about her Masterclasses, Summits, Podcast, and Coaching.

About Clarissa:

Clarissa Castillo-Ramsey, PsyD, is on a mission to help women embrace their talents, skills, and intuition.

Olivia Brooke shimmers with the joy of taking her passion and turning it into a profession.

A psychic who coaches women committed to unlocking their potential, Olivia’s own journey exemplifies the power of committing to ourselves and the lives we deserve.

The mother of four, who was at one time both a day care provider and a highly successful multi-level marketer, knows what it feels like to have our identities subsumed by the role. No matter how much we love our kids, we all need to maintain and nurture our essential selves. With her healing energy and intuitive guidance, Olivia holds space for exactly that!

She shares with us the path she took to finding her calling; a journey she could not have undertaken without bringing a few key ingredients: hunger, curiosity, openness, and resilience. She launched her entrepreneurial venture during pandemic lockdown and hasn’t looked back. Hear how she navigated her way to the world of psychic energy and educated herself as a healer.

Olivia’s focus is on women, with whom she shares the empathetic bond of motherhood and a gut-level understanding of what it is to struggle (as she did through a divorce and trying to support her family financially). She also knows what it is to celebrate and prevail. Olivia shares insights about how to release thoughts that do not serve as well as tools for moving towards gratitude and away from pain. Very often we get stuck in childhood wounding that needs attention and healing, or perhaps stymied by relationships that are toxic and lack boundaries.

But we can create a new story!

Olivia shares thoughts about the importance of taking personal responsibility for our lives and loving ourselves into a greater sense of self-worth. It starts with taking a stand for ourselves and envisioning – then daring to go for – that entrepreneurial dream we want to grow. Olivia knows how to show the way.

And remember: failures and setback are just an invitation to grow. Olivia has learned how to shift energy by welcoming life lessons, even the tough ones, which she believes are the universe’s way of pointing us in the right direction. We’re all on unique paths, which is why Olivia’s coaching is anything but routine. She listens, intuits, and works collaboratively with women who desire to live their best lives.

I hope you enjoyed this conversation about healing. You can schedule a free introductory call with Olivia by clicking here.

Here are the top takeaways from the conversation:

● The road to self-actualization is sometimes winding, but never without possibility if we stay open.

● Becoming a psychic meant fully seeing and embracing the learning Olivia had been doing (without realizing it) throughout the course of her life to date.

● Olivia works with women to identify beliefs, thoughts and behavior patterns that are holding them back from living their best lives.

● It’s all too easy for moms to lose their ability to dream, given the constant calling to put the needs of others before their own.

● If we choose it, we can work towards empowerment, recreating our identities and writing our own stories every day.

● Stop telling yourself all the reasons you can’t! You can absolutely make a leap to something entrepreneurial. It just takes courage, resilience, and openness to growth along the way.

● Self-forgiveness is part of feminine flow and important to recognize as a strategy, however different it might be from aggressive masculine energy.

Here's a quick look into the episode.

[02:10] Olivia details her journey from college student to day care provider to top 6% multi-level marketer within the health and wellness industry. Most recently, she has started an entrepreneurial venture that has taken her into a completely different realm.

[09:30] About how Olivia structures her business within the context of the energy healing industry – what she does and how she serves her clients both online and potentially through in-person retreats.

[12:15] Olivia finds that every woman has a unique set of issues and process for working them through, which makes the journey open-ended. Far from formulaic, she taps into and allows energy to lead the way. No two paths are the same.

[13:30] Olivia offers actionable steps for women looking to cultivate more self-love on a deep level, with the courage to let go of things that do not serve and the resolve to invest in themselves.

[16:38] The “I love you” exercise is a powerful tool for change and emotional connection if we commit to doing it every single day with our eyes literally a portal to our souls and next steps.

[20:00] When it comes to building a business, it’s impossible to stay motivated if we box ourselves in with hyper-expectations. There must be some measure of flow and grace for those days when we’re just not fully on our game and need a break. It’s okay to acknowledge our humanity!

[21:30] Olivia shares thoughts about adapting our lifestyles to a start-up enterprise; finding what works with our family’s rhythm is crucial. And remember: no good comes from beating ourselves up when things temporarily derail. We can always revamp and create whatever we want!

[23:40] Self-forgiveness is a critical element to successfully building a business and life. Olivia believes that feminine energy is part of a strategy for advancing your business.

[25:00] Because Dori and Olivia have a shared love of “dad jokes,” the episode ends with a laugh.

About Olivia:

Olivia is a mom, psychic and a healer who helps women business owners create lives full of passion and fulfilment. She lives in Windsor, CA.

You Can Have Both Freedom and Flexibility in Your Life

They say you must choose between freedom or flexibility.

You either have the career of your dreams and make a lot of money, or you have a flexible job that leaves you enough time for everything else. But as it turns out, it isn't always the case.

Arianna Vernier is a teacher-turned-entrepreneur, just like me, who built her own VA coaching business to help mothers and teachers like herself quit their full-time jobs to step into a life of more freedom and flexibility.

Arianna discovered the VA job after she had her first child. After realizing how she could make the same (and more) of the income she made as a full-time teacher by working at the comfort of her home as a VA (and half the hours), she decided to venture into it full-time. And in just a short period, she had replaced her teaching income completely.

In today's episode, she speaks with me about the exact journey that took her from a full-time employee to a financially independent entrepreneur.

A striking point of my conversation with Arianna is how teachers can make excellent VAs. Not something most of us would have thought about.

You're equipped to learn things quicker, better, and more thoroughly than perhaps any other person as a teacher. So, if you're considering a VA business, we have much to offer you in this discussion, including the kind of tasks you will have to do and how to get started.

Also, if you're considering hiring VAs for your business, we have advice for you too!

In short, you'll learn:

● How to find clients as a VA

● How to find a VA for your business

● How to use time-blocking to set dedicated time aside for your work and kids

● Why you don't need an experienced VA, just someone who vibes with you

● How to break your larger goals into smaller pieces

Here's a quick look into the episode. Jump to these sections if you'd like to hear them first:

[03:31] From teacher to a virtual assistant to now an entrepreneur: How Arianna's journey had her hop jobs and gather experiences. She also shares what she feels about being an entrepreneur.

[06:32] The best part about freelancing, according to Arianna – being able to spend enough time with her children

[07:42] Arianna talks about how she discovered the job of freelancing VAs pre-pandemic in 2019

[08:37] How Arianna helps moms and teachers build their VA business – the details of her business. She talks about the free workshop offered to raise awareness among teachers and mothers about virtual assistant jobs, her podcast, and the official classes available on her website.

[09:39] The kind of work a VA does, including administration, managing and scheduling meetings, managing social media and clients.

[10:32] Advice for people who want to find a VA for themselves –

1. Join a Facebook group that's in your business niche. People there will be able to recommend you to someone they've personally worked with – referrals are an excellent way to go.

2. You needn't necessarily look for people who are experienced; you just have to find someone who vibes with you, understands you, and fully believes in the mission behind your business.

3. Teachers make excellent VAs because they learn on their feet quickly.

[12:39] Why Arianna doesn't recommend working with third-party websites for finding VAs – you don't always get what you want

[13:23] Handling different things as an entrepreneur –

1. Break your day into chunks and incorporate your kids however you can.

2. Use time-blocking.

3. Be flexible with your time – When your kids get used to your workflow, they won't be disturbed too.

[16:47] The first steps for listeners getting into this – Start backwards, design your goal, break it into bite-sized pieces.

[18:10] Why you need to get into Facebook groups and interact with people if you're looking to get into the VA business

[18:55] Book recommendations by Arianna – Believe Bigger by Marshawn Evans Daniels

[19:50] Where to connect with Arianna

About Arianna

Arianna Vernier is a teacher-turned-VA-turned- entrepreneur. She helps mothers and teachers quit their nine-to-five by showing them the opportunities in the VA industry and offering online classes and free resources. Her podcast, Ditch the Classroom, offers business strategies, tactical tips, and free resources you can implement into your business and life today so that you can finally replace your income while working from home.

Traversing the Entrepreneurial Path Confidently

The idea of becoming a successful entrepreneur is enticing.

Think about it — no schedule, no commute, no boss looking over your shoulder. All you need is an idea and the determination to see it through.

Easier said than done.

What if you have a secure-paying job already? The trade-off between security and flexibility would be even scarier. How do you decide to let go of something that has been supporting you, even if it wasn't the most healthy environment?

Maybe you'll face disappointments. Sometimes, those that you cannot imagine facing.

But the key in every case is to discover your strengths.

In this episode, I'm joined by Tammy Johnston, CEO at KSA Business. Tammy talks about her personal experience as a C-suite executive and entrepreneur and the lessons learned during the journey, including identifying your strengths and using them to grow your company.

Tammy shares how and what she coaches entrepreneurs about growing, scaling, and expanding your business and team. She stresses the importance of team building, identifying your strengths, and networking and why they're irreplaceable in your journey, especially if you're a solopreneur.

You'll also learn first-hand about Tammy's programs and classes available.

Here's a quick look into the episode.

[03:37] How Tammy's journey led her to entrepreneurship: She shares working in financial services and other different companies for several years before feeling overwhelmed and anxious and deciding to build a business independently. She also talks about her love for financial services and how it inspired her entrepreneurial mind.

[07:32] Advice for people who're quitting their jobs to start their own business, from a secure employee mindset: Even if you make an expensive mistake, forgive yourself, slow down.

[11:25] How Tammy's business helps entrepreneurs: providing constant support and accountability, live and interactive courses, and every necessary information and motivation

[14:35] The best part about running your business, according to Tammy: getting together for the exchange of ideas. It's fun and always leads to a better decision.

[16:31] COVID has put a break to in-person communication but has definitely removed geographical boundaries for working together.

[17:39] Advice for people running their business currently (in the early stages of entrepreneurship and team-building) –

1. Discover where your strength lies. There are essentially two types of people who start a business: people who're already experienced in content management, and networking, can generate ideas and are comfortable with sales, and those who can better help you with developing the systems to turn your ideas into business.

2. Build a diverse team.

3. Hold regular meetings with both agreeable and disagreeable people to assess and evaluate different ideas and how implementable those are.

[21:38] Networking is about building work relationships, trust, gathering resources and developing long-term friendships.

[27:22] The vast majority of people are generous and want to spread good in the world. They're reciprocating and often need just a little help, like, a time commitment to help grow their business.

[29:46] Advice on building your staff and how otherwise to grow your business as a solopreneur

1. Create an organizational chart.

2. Map out job descriptions.

[33:29] Why it's essential to build your business' backend strong enough to handle more work if it suddenly arises and what happens if you act otherwise

[37:00] Connect with Tammy

About Tammy

Tammy Johnston is the CEO of KSA Business, where she helps entrepreneurs build a better world using their innovative ideas and services. As someone with extensive experience in the finance industry, Tammy coaches solopreneurs and small business owners on growing their businesses.

Connect with Tammy!

Website | LinkedIn | Facebook

Are You a Go-Getter?

Being able to stand in a room of people and perform is not easy. For most, this may be the scariest thing they have to do in a day.

But those who defy that fear learn to get over any challenge in life.

Heather Jean never wanted to be a life coach. Hers is one of those few stories you might have heard of where people step into their dream career by chance as if they were called to it. Without ever giving it a thought, she'd been coaching people all her life, talking about navigating personal life, balancing time, and building confidence.

It was when COVID hit that she started to reassess her skills and potential. After 25 years of working as a consultant, she decided to go all-in on her coaching business. She realized how she'd amassed a wealth of knowledge and confidence as a cabaret performer and was qualified to help other women prosper in their lives too.

A serial go-getter, Heather founded Coaching Through Cabaret and has been working full-time on it to date. She teaches women to understand and connect with their deeper selves to follow their intuitions, emotions, and passions.

Heather is unapologetically herself and gives only the advice you can take. If you're a woman who's recently pivoted to entrepreneurship full-time, you'd want to give this episode a listen.

Here are the top takeaways from the conversation:

● How to use profiling tools to understand your, your clients', and others' preferences and how we connect and adapt.

● Why you need to pay attention to your intuition

● Why you need to be unapologetically you

● How to master your confidence journey

Here's a quick look into the episode.

[03:38] Heather's background and her journey founding Confidence Through Cabaret

[07:46] Coaching from home: the challenges adapting to Zoom calls and online coaching amid the pandemic. Heather explains that a lot of profiling tools needed to be used to understand people, adapt and connect with them, and how she had to stuff down her feelings in the period.

[09:49] Heather shares how she decided what she wanted to do with her life and her decision to chase confidence-building. Heather believes accepting yourself and your beliefs are the first steps in your confidence journey.

[12:58] What Heather teaches women about confidence – being unapologetically you, understanding that you deserve to take up space, and pushing out of your comfort zones by a little.

[17:39] Heather's business model, masterclasses offered, member site, Facebook community and how it all stands on the power of the collaboration

[20:52] About Heather's podcast

[22:22] How it all comes back to a full circle when people join Heather's membership groups and programs when they identify with her energy – Heather explains about visibility blocks, values, and withholding beliefs.

[25:15] Heather's advice for women quitting working full-time to finally chase their dream career in entrepreneurship –

1. Understand your why

2. Open up and be able to access your vulnerability

3. Get over the perfectionist attitude

4. Be willing to start in small steps

[28:40] Where to connect with Heather

About Heather

Heather is the co-pioneer of Confidence Through Cabaret. Her mission is to inspire and illuminate your journey towards greater confidence throughout your life.

Don’t let your past define you, let it refine you.

Many modalities fostered Kate’s personal healing, all of which have contributed important elements to the coaching toolkit she now shares with others. She melds the wisdom of sacred practices and the powerful science behind Neural Linguistic Programming to help clients clear the roadblocks – both conscious and unconscious – that prevent them from living their biggest, truest lives. She holds sacred space for and fully sees the people with whom she works, often before they are fully able to see themselves.

Learn how Covid19 offered Kate the silence in which to hear her deepest intuition and why that pause resulted in a new career trajectory devoted to helping people – even in the most stressful of circumstances – develop resiliency and self-compassion. She breaks down the elements behind FORGIVE, an acronym that neatly summarizes all the factors Kate believes are necessary to come fully and authentically into ourselves, both as individuals and entrepreneurs.

Kate’s method has proven especially liberating for those who are hungry to discover the entrepreneur inside but have felt stuck or sidelined by fear. With her deep personal experience and empathy, Kate is uniquely equipped to guide clients into the light of their own brilliance. It’s not about fixing our beautiful, perfectly imperfect selves or getting stuck in the wounds we have suffered. Rather, her coaching focuses on embracing our personal stories, clearing self-talk and messages that do not serve and aligning hearts and souls – allowing us to soar!

Building a business is tough, but you’re not alone! The universe is waiting to deliver abundance, and Kate offers tools (one-to-one coaching, best-selling books, and online platforms) to help get you there. Thanks to her unique blend of business and psycho-spiritual acumen, Kate knows how to help us connect with and unleash the entrepreneur inside who is waiting to shine.

To book a free 30-minute discovery call with Kate, click here.

Here is a quick look into the episode.

[02:32] A bit about Kate and her entrepreneurial trajectory as a mental health advocate, especially in light of pandemic stress. Her passion is for helping people locate their most resilient and self-compassionate selves.

[03:34] Understanding and working through trauma, which Kate herself has navigated, is central to the sacred space she holds for clients finding their way to resolution.

[04:22] When she embarked on her career in social services Kate quickly realized that she hadn’t yet found her niche. She first had to travel inward and do her own trauma work to deal with the pieces that were missing and keeping her from “truly showing up in the world.”

[05:03] Among the modalities Kate explored on her journey to healing: Reiki, Shamanism, Quantum Touch Healing, EMDR, Neural Linguistic Programming and Cognitive Behavioral Therapy.

[05:29] All the work she did and modalities she tried have shaped Kate’s entrepreneurial vision – allowing her to step back and open herself to working in the areas that she knows, based on personally experience, promote the most ease and flow. – “My heart and my soul’s purpose … is to bring love and joy and most of all that sacredness of connection of heart and soul together.”

[05:56] About the self-forgiveness for which people yearn and how elusive it can be without an experienced traveler to help guide the journey.

[06:40] Kate offers advice for would-be entrepreneurs seeking to pivot and step fully into their own power:

o Most importantly: Clear limiting beliefs.

o Work through things like imposter syndrome, financial insecurity, and fear.

o This work requires bravery and a commitment to going back and doing the emotional work. Kate found "Feel the Fear and Do It Anyway," by Susan Jeffers immensely helpful in this regard.

o When you trust the universe to provide, it will supply the catalysts necessary.

o Gratitude is another key ingredient to advancing your vision.

[10:00] Covid19 offered Kate the opportunity to experience silence and listen to that inner whisper of intuition. She accepted that she is perfectly imperfect, just like everyone else. – “We fall but we pick ourselves back up and doors open. It’s beautiful.”

[10:42] Who are the people most helped by Kate’s coaching? Her ideal clients are those who are feeling afraid, sitting on the edge but wanting to take a plunge despite the unknown. Whether male or female, Kate’s practice is about holding sacred space in which people can play big and step into their greatness. Every hardship can be reframed as an opportunity. – “Your mess can be the medicine for someone else’s soul to help them rise up and reach the great heights that they’re here for.”

[13:20] Kate explains her principal focus, which is supporting people who have reached a point in their lives where they want something more and are looking to figure out (and work through) whatever traumas or blocks might be in their path. – “(There is) greatness in finding that authenticity, transparency and genuine need and desire to be the gift (you) desired to be given as a child.”

[15:17] Kate explains FORGIVE and how it applies in an entrepreneurial context:

o F: Find the freedom to experience emotions and let them wash through you.

o O: Open your heart, trusting that the universe will provide.

o Receive: Accept it! Your body is aching to release the disorder in your mind if you allow it to open and clear those beliefs that do not serve.

o G: Give yourself the honoring, love, self-compassion, and gratitude that resonate deeply as worthiness emanating from within.

o I: Intuition is your truest compass, allowing you to be what you need to be in any given moment.

o V: Value yourself enough to prioritize things that are worthy of your intention, including setting boundaries (which is critical to entrepreneurial vision).

o E: Empathize with yourself so that you can hold empathy for others. Putting yourself in someone else’s shoes enables your enterprise to grow and thrive.

[18:28] An introduction to Kate’s writing:

o "Ignite Possibilities," (released May 2021)

o "Ignite the Hunger in You: How to Develop Your Greatness and Ignite Humanity," (Released December 2021, co-author Les Brown)

[20:20] Kate shares thoughts on the process of authoring a book, whether for personal catharsis or business objectives. – “Don’t let your past define you. Let it refine you!”

[22:22] There are several ways (links below) to learn more about Kate and her work, including free resources and space to start telling your own life story. – “Find that true love within yourself because only you can give yourself love and then you attract it in all areas of your life and abundance just follows suit.”

About Kate Vrastak:

Kate is an Ontario, Canada-based mental health advocate and founder of Sacred Roots Coaching. She is also a motivational speaker and author of two best-selling books with a passion for supporting healing, helping entrepreneurs discover their most authentic selves and eradicating the stigma surrounding suicide. She specializes in trauma, recovery and holding sacred space for others who, like her, are committed to nurturing gratitude, wholeness, and purpose.

The human brain is proven magic.

It can tell you stories and help you feel any emotion – you could feel like a victim or a superhuman, depending on how well you've understood and trained your mind.

Maybe all you need is a little bit of mindset magic.

Meet Mindi Huebner, NLP Practitioner, Clinical Hypnotherapist and Mindset Mastery Coach who teaches entrepreneurs to release negative feelings and freely chase their dreams. Mindi has been a coach for over 24 years now and even has her own secret formula to help her clients develop a positive mindset.

She sits with me to wrap her thoughts around her entrepreneurial journey, the lessons learned from it, mindset hacks, and the need to require your brain to align with your calling.

Most importantly, she teaches the power of 'mental rehearsals', which she uses to describe mental check-ins. She explains how a self-health check helps you analyze your life's trajectory, see where you're standing and where you need to be, recentering yourself to your passion, and ease your entrepreneurial journey.

Take with yourself a little bit of Mindi's positivity and aura today. Tune in!

Here's a quick look into the episode.

[01:53] Mindi explains what she means by ‘rewiring your brain’ and why she believes the words ‘I am’ are the most powerful in the universe. As she explains, releasing your limiting beliefs helps you align with your soul’s purpose. In her words, “Your brain wants to keep you in the known because that seems less scary than the unknown. And it will delete, distort and generalize based on what you believe.”

[06:43] Have mental check-ins with yourself. Understand how you’re feeling, where you are right now. It will help you make conscious decisions in life and work.

[10:16] Entrepreneurship needn’t be bumpy and hard for everyone. It’s possible to discover ease in your entrepreneurial journey.

[15:06] Your body will let you know when it’s exhausted. You need to catch the sign to not beat yourself up.

[21:04] How guilt gets trapped inside your body and what you can do to get over it

[23:08] How mental rehearsal can help you gain confidence as an entrepreneur

[24:45] Why it helps to have a well-formed outcome: your brain doesn’t know the difference between the real and imagined

[26:44] Being optimistic and bringing your positive energy into beliefs and conversations

[29:11] Where to connect with Mindi

About Mindi

Mindi Huebner is a mindset mastery coach and clinical hypnotherapist. She has been an entrepreneur for over 24 years and has created her own formula, Unlock Your Magic, using NLP to rewire your brain for success.

The marketing industry has been evolving rapidly over the last decade or so.

If you are able to successfully animate, articulate and deliver information as well as effectively communicate a brand message, you have a very marketable skill and can launch yourself into any career you choose.

As Erin Pennings, my brilliant B2B copywriter guest, explains, copywriting has survived the test of time. A successful career in it could reap more rewards than you might even imagine.

Successful marketing is always incomplete without the right words.

No matter the industry, your business needs crisp, engaging copy that entices your audience and seals your reputation in the market.

If you do not believe me, imagine this – imagine bumping into a potential customer unexpectedly. You speak of your work, your services, and the next thing you know is they are asking for your website address.

Now, what if… you don't have a website? Or maybe you aren't confident about how it looks? ('Not professional enough'?)

Maybe you thought your website could wait, but you also don’t want to miss out on this opportunity.

Here you are -- spiraling in a negative thought pattern.

Perhaps, you could still manage to land the offer, but wouldn't you agree it kept you spinning for a bit?

Today's conversation is dedicated to the listeners who want to learn about or succeed in the copy marketing world.

I am delighted to introduce Erin Pennings, Founder of CopySnacks, a boutique B2B copywriting microagency, as my guest for today's episode. She talks about building a successful marketing career, polishing your copywriting skills, and why the market space is forever hungry for copy-crazy hands. She also digs into some neatly developed copy fundamentals, including the definitive need for writing binge-worthy headlines!

Most important of all the points we discuss is leading as a shining mompreneur amid the responsibilities of everyday life. Learn to show up consistently for your passion and other tips to help you achieve the same!

Here is a quick look into the episode.

[03:36] From interning as a creator for art courses for a museum to running tours, Erin has always been a marketer. She's even worked with a graphic design agency and a PR firm. She narrates her story from there to becoming a copywriter.

[10:55] Writing for your own requirement is probably the hardest thing in the world, according to Erin. It's easy to dodge a personal project and go for client projects.

[12:32] How Erin coined the name of her business – CopySnacks

[14:45] Erin shares the common mistakes people make with their website copy: The headline – it's essential to have a headline that hooks your readers in a matter of just a few seconds

[16:57] Your website is your source of confidence. Not having it done the way you'd like could incite negative feelings in your minds when it comes to pitching for work or showcasing your services. Your website also adds to your credibility.

[19:54] List of copywriting services Erin offers today

[21:48] A well-written email is a way of communicating with your network; it makes sure you keep your customers.

[22:30] It's essential to have a solid network of people. When networking, it is helpful to remember that it's easier to contact someone who's just a step ahead of you than someone who's levels above you.

[25:51] Why authenticity will be the marketing trend for 2022 and beyond – people are tired of being sold to.

[27:13] Erin's advice for you – If you're uncertain of giving your dream a go, or are even just curious about it, give it a try. Make the leap; who knows maybe, things will all seem to fall into place?

[28:52] Advice for mompreneurs – invest in a good day-care for your kids, try bringing in someone to deep clean your house once a month at least, show up at your work desk consistently.

[31:15] Erin's book recommendation for you – Building A Story Brand by Donald Miller

[32:10] Where to connect with Erin

About Erin Pennings

Erin Pennings is a B2B Copywriter with over fifteen years of marketing-copywriting experience. She is the Founder of the CopySnacks copywriting agency.

Defying Age Myths

As we enthusiastically welcome an incoming annus mirabilis (a wonderful new year, I mean), we clear our minds of any fog to observe an important lesson – it’s never too late to start over.

And this applies to every aspect of life, including your business.

Maybe it’s time to refocus your career path. And it doesn’t matter how old you are. If your passion calls you, there’s no reason anything, let alone your age, should keep you from moving forward.

My guest for the show today is Janice, a Certified Health Coach, Personal Trainer, and Motivational Speaker. Realizing the downsides and the mental stress caused, Janice left her full-time job in frontline health care after serving for over three decades. She turned entrepreneur with her health coaching business and now helps people improve their wellness by optimizing their nutrition, health, and mindset plans.

Janice sits with me in this episode of She Turned Entrepreneur to narrate her inspiring journey defying any odds to chase her passion. She talks about the events that led her to the path, the lessons learned, and her new business.

We dig into the importance of fighting your fear of venturing out in the new. Janice explains how to build your business in slow, simple steps, not taking major actions to avoid unnecessary risks, finding strength in yourself, and understanding the subtle signs that life sends you to get closer to your dream.

Here's a quick look into the episode.

[03:38] Janice’s backstory working as a frontline healthcare worker to becoming a health coach and transformational speaker. She shares how and why she bid adieu to sick care to join health care.

[06:20] The beginning stages of Janice’s business, as she shares were challenging and all about learning and getting the mindset right. She went ahead in slow, thoughtful steps.

[08:53] You needn’t go all-in on your business at once. Take time to think about what brings you joy and what you really want to do in life.

[09:17] You needn’t be afraid of the unknown. Learn to train your mind to be open to exploration. You develop a fear of things because of your subconscious brain’s efforts to protect you.

[10:29] What it’s like to work with Janice

[14:43] Three things that helped Janice grow her business to the extent she has today – business courses, Facebook groups, and accountability partners.

[16:55] “If you’ve helped yourself, you have the strength to do that.”

[17:38] There are signs in your life telling you about which direction you need to head. Listen to them.

[19:00] How to balance your family and business – talk to your family about how passionate you are about your work, practice gratitude every day.

[21:36] Janice's advice for you – You are never too old to begin anything.

[22:35] Janice’s advice is to make a difference in your life so you can make a difference in someone else’s life and take the chain forward.

[23:39] Don’t let go of an opportunity out of fear, especially if you’re sitting on a great idea. If you don’t grab the opportunity, someone else will.

[24:30] Janice’s book recommendation – The Secret by Rhonda Byrne

[25:30] Where to connect with Janice

About Janice

Janice is a Certified Health Coach, Personal Trainer, and Motivational Speaker who left her job as a frontline healthcare worker to become a full-time entrepreneur.